New Enterprise Contract and Private Image Build
features for AWS Marketplace make purchasing software and running
applications on AWS even easier for buyers and sellers
New AWS Solution Provider Program, AWS SaaS
Factory, and AWS SaaS Accelerate Program help increase cloud
adoption and APN Partner success
New Competencies recognize APN Partners with
demonstrated expertise in Machine Learning and Networking and
enable AWS customers to select the right partners to fit their
needs
Today at AWS re:Invent, Amazon Web Services, Inc. (AWS),
an Amazon.com company (NASDAQ:AMZN), announced powerful
new features for AWS Marketplace to further simplify the purchasing
and deployment of third-party software on AWS. AWS also introduced
new APN programs to increase Consulting Partner success and aid
ISVs in building their SaaS businesses on AWS, as well as new APN
Competencies in Machine Learning and Networking to help customers
select APN Partners with the right expertise. For more information,
visit http://aws.amazon.com/partners.
“As businesses of all sizes continue to move to AWS, the
majority of the Fortune 500 companies and over 90 percent of the
Fortune 100 utilize APN Partners for specialized technology and
expertise,” said Terry Wise, Vice President of Global Alliances for
Amazon Web Services. “In fact, in the past year we have added more
than 10,000 new APN Partners to the APN, and more than 160 thousand
active AWS customers are using software from AWS Marketplace. To
support this growth, we are continuing to invest heavily in the APN
Program to ensure that AWS customers have access to the best
software and services for AWS and so that our partners can continue
to build successful cloud businesses on AWS.”
AWS Marketplace
With more than 4,200 software listings from more than 1,280
software sellers across 35 categories, the AWS Marketplace is the
cloud industry’s most utilized one-stop-shop to find, buy, deploy,
and manage software solutions, including SaaS applications, for
AWS. Today, customers around the world are using over 480 million
hours a month of Amazon Elastic Compute Cloud (Amazon EC2) to run
the technology solutions offered through the AWS Marketplace.
Recently, AWS Marketplace added SaaS Contracts to enable the most
popular cloud-based business applications running on AWS to provide
customers with flexible subscription options for annual and
multi-year contracts. AWS Marketplace also recently added Seller
Private Offers, which enable sellers to offer specific pricing and
end user license terms, including volume discounts, through the
online marketplace. AWS Marketplace sellers can provide their
customers all the benefits of consolidated billing, cost analysis,
and subscription management while also offering individual
customers privately-negotiated prices and terms that are visible
only to them in the AWS Marketplace.
Today, AWS is introducing the preview of yet another new
enterprise feature for sellers and buyers in the AWS Marketplace:
the Enterprise Contract for AWS Marketplace. Designed by a working
group of 30 enterprise software buyers and sellers, the Enterprise
Contract for AWS Marketplace is an agreed upon standardized
contract template between enterprise software buyers and sellers
that resolves challenging terms including liability, dispute
resolution, IP protection, warranty, and more across multiple
vendors. Participating customers using Enterprise Contract for AWS
Marketplace are able to eliminate lengthy procurement negotiations
that can delay projects for months. Enterprise Contract for AWS
Marketplace is currently available in preview to interested
enterprise customers and will be generally available to all sellers
and enterprise buyers who choose to accept the standardized
enterprise contract terms in the first quarter of 2018.
Participating software companies in the preview are AppDynamics,
Barracuda, CA Technologies, Cisco, Checkpoint, Chef, F5, NetApp,
Palo Alto Networks, Pitney Bowes, Snowflake, and Trend Micro.
According to Arien Malec, Senior Vice President R&D, Change
Healthcare, “Enterprise software contracting, particularly in a
regulated environment like healthcare, is hard. Combining the
cloud-deployment advantages of AWS Marketplace, which we already
use, with a new streamlined pre-negotiated contractual set of
terms, will speed innovation in our industry. We are pleased to
endorse and support the use of Enterprise Contract for AWS
Marketplace.”
Also introduced today, Private Image Build enables customers to
build and run custom Amazon Machine Images (AMIs) that combine
their own IT-approved base operating system images with installable
software provided by AWS Marketplace sellers. By running
third-party software on their own private images, customers can
better comply with their organizations’ specific IT policies and
internal security requirements, while still taking advantage of all
the conveniences of AWS Marketplace, including consolidated AWS
billing, AWS Marketplace pricing and licensing models, and rapid,
automated deployment. AWS Marketplace’s Private Image Build is
currently available in preview to AWS Marketplace customers.
AWS Partner Network (APN)
The AWS Partner Network (APN) provides technical, business, and
marketing support to tens of thousands of APN Partners across the
globe to help them build their cloud businesses with AWS. Today,
AWS introduced the AWS Solution Provider Program for APN Consulting
Partners and new programs for Technology Partners to build and grow
their AWS-based SaaS offerings.
The AWS Solution Provider Program, which will be available in
early 2018, replaces the Channel Reseller Program and offers a new,
tiered incentive structure that rewards APN Consulting Partners who
are innovating on behalf of their customers with proven solution
capabilities and have achieved competencies in the areas of
Migration, Managed Service Provider (MSP), and/or DevOps. The
program also provides more flexible contracting and support options
for APN Partners in key competency areas.
The new AWS Software as a Service (SaaS) Factory provides a
comprehensive set of enablement content and collateral for APN
Technology Partners with SaaS offerings. The program includes
reference architectures with best practices for building SaaS
solutions on AWS, AWS Quick Starts which automate deployments for
key workloads on AWS, and SaaS on AWS Training that delivers
prescriptive guidance on building a SaaS business on AWS.
The new SaaS Accelerate Program aids Technology Partners in
driving increased profitability with go-to-market support for their
SaaS solutions including funding for lead generation and customer
proof-of-concepts, and resources for joint sales support. The AWS
SaaS Factory and SaaS Accelerate Program will be available in early
2018.
AWS Competencies
The AWS Competency Program identifies APN Partners who have
demonstrated technical proficiency and customer success in specific
workloads, industries, or solutions. The AWS Competency Program
includes 17 categories in solution areas such as IoT, DevOps, Big
Data, as well as industry verticals such as Education, Financial
Services, Government, and Healthcare/Life Sciences. Based on
customer demand, AWS is expanding the AWS Competency Program with
two new competency areas for Networking and Machine Learning. For
more information and a complete list of awarded partners visit:
https://aws.amazon.com/partners/competencies.
New AWS Premier Consulting Partners
The AWS Premier Consulting Partner tier highlights the top APN
Consulting Partners globally that have significant AWS investments.
These APN Partners have extensive experience in deploying customer
solutions on AWS, have a strong bench of trained and certified
technical consultants, and have a healthy revenue-generating
consulting business on AWS. Today, AWS is announcing the following
15 new AWS Premier Consulting Partners: eCloudvalley, Deloitte,
Flux7, ITOCHU, Silver Lining, Relus Cloud, HCL, Sturdy Networks,
Stelligent, Contino, Datacom, VirtUSA, Linke, Cloud Kinetics, and
Powerupcloud. For a complete list of all 67 AWS Premier Consulting
Partners visit: https://aws.amazon.com/partners/premier/.
About Amazon Web Services
For more than 11 years, Amazon Web Services has been the world’s
most comprehensive and broadly adopted cloud platform. AWS offers
over 100 fully featured services for compute, storage, databases,
networking, analytics, machine learning and artificial intelligence
(AI), Internet of Things (IoT), mobile, security, hybrid, and
application development, deployment, and management from 44
Availability Zones (AZs) across 16 geographic regions in the U.S.,
Australia, Brazil, Canada, China, Germany, India, Ireland, Japan,
Korea, Singapore, and the UK. AWS services are trusted by millions
of active customers around the world–including the fastest-growing
startups, largest enterprises, and leading government agencies–to
power their infrastructure, make them more agile, and lower costs.
To learn more about AWS, visit https://aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about.
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