Amazon to Launch an Exclusive Broadcast of New
and Archived Interviews from U2, Including Live Recordings of Songs
from the Band’s Upcoming Album “Songs of Experience”
Available to Amazon Music Account Holders in
the U.S., UK, Germany, and Austria via Amazon Music on Web, Mobile,
and Amazon Echo Devices Where Available For a Limited Time;
Launching Simultaneously Across Multiple Time Zones on November 29
at 6pm EST
Prime Members and Amazon Music Unlimited
Subscribers Just Ask, “Alexa, Play the U2 Experience”
(NASDAQ: AMZN) — Amazon Music today announces “The U2
Experience”: a first-of-its-kind broadcast for Amazon Music
designed with the voice experience in mind. Launching
simultaneously across multiple time zones on November 29 at 6pm
EST, “The U2 Experience” is a new type of radio, filled with
historical and new exclusive content produced by Amazon Music and
available to U2 fans who tune in from the U.S., UK, Germany, and
Austria, ending just before the release of the band’s upcoming
album, Songs of Experience, on December 1. Only available during
its one-time broadcast and exclusively on Amazon Music, “The U2
Experience” will be available at www.amazon.com/theu2experience and
on the Amazon Music mobile app and Web Player for iOS, Android,
Mac, and PC. In a new way of listening, the broadcast will also be
available to all Prime members and Amazon Music Unlimited
subscribers in the U.S. and UK through Alexa, on Amazon Echo
devices, simply by asking, “Alexa, play The U2 Experience.”
“I hope you don’t need to know anything about U2, or anything
about the context, to enjoy [Songs of Experience],” says U2
guitarist, The Edge. “I think it’s an album of just classic songs,
great melodies great hooks, great lyrics. I think there’s very few
bands in the history of rock and roll that have been around and
made as many albums as we have with the same lineup…that
perspective is unique, you know? On the last record [Songs of
Innocence] we wrote about where we came from. How this band came
together, Dublin of the late 70s early 80s, and this new record is
the companion album. But it’s from this current perspective now...
So many years later, what have we learned?”
For a limited time, fans will be able to drop into the broadcast
and begin listening wherever the unique audio is currently in
progress. “The U2 Experience” features a chronology of the band’s
career, including commentary surrounding the significance behind
iconic songs and legendary stories from the road, as told through
live broadcast interviews with the band spanning nearly 40 years.
Also included are some of the legendary rock group’s biggest hits,
and live recordings of songs from The Joshua Tree and Songs of
Experience, recorded during The Joshua Tree Tour 2017. The
immersive audio show also includes a new and exclusive interview
with U2 and Amazon Music’s global head of programming, Alex Luke,
which took place during a stop in Sao Paolo, Brazil on tour this
Fall.
“Few bands have as storied a career as U2, and we saw an
incredible opportunity to build a broadcast for their fans," said
Luke. "This all goes back to voice innovation, and what we've built
is an immersive, ephemeral listening experience for our customers,
with a wealth of interviews and content going back nearly 40
years.”
In a brand-new format for Alexa, Amazon’s cloud-based voice
service, Prime members and Amazon Music Unlimited subscribers in
the U.S. and UK can simply ask, “Alexa, play The U2 Experience,”
and will immediately be dropped into the broadcast, wherever the
unique audio session is currently in progress. “The U2 Experience”
is available to listen on the mobile app and Web Player in the
U.S., UK, Germany, and Austria, to all customers with an Amazon
Music account, with or without an Amazon Prime membership or Amazon
Music Unlimited subscription, available only before the launch of
U2’s new album, Songs of Experience, on December 1. Immediately
following the show, the band’s new album, Songs of Experience, will
be available to purchase on Amazon Music and stream for Amazon
Music Unlimited subscribers.
“The U2 Experience” is the latest feature to launch within
Amazon Music’s personalized natural language voice controls powered
by Alexa, which has reimagined how customers experience music. When
paired with Alexa, customers can ask for music by lyrics, mood,
genre, era, and activities, simply by voice. Learn more about
Amazon Music by visiting: www.amazon.com/music.
Start Times for “The U2 Experience”:
- UK: Wednesday, 29 November 23:00
- U.S.: Wednesday, 29 November 18:00 EST
/ 15:00 PST
- Germany/Austria: Thursday, 30 November,
12:00am
From “The U2 Experience”:
Interview with Bono, 2017:
“Songs of Experience is kind of a rhyme. Your world view when
you’re 17 or 18, contrasted with where you are now. I was very
strict, very black and white, with the way I saw the world, whereas
now I’m not. I see it in very different terms. When I was a kid – I
saw the world as us and them. I think Edge was the same. But now I
realize that the biggest obstacles you come up against in your life
are probably not what you thought they were. It’s probably you.” -
Bono
Interview with The Edge, 1987:
“‘Bullet the Blue Sky’ is a great example of why I love being in
a band, as opposed to trying to be a solo artist. And it’s because,
when Adam [Clayton] started playing that bass part… it is something
I never, ever would have come up with in a million years. I think
it is his greatest-ever bass part. He changed that piece of music,
utterly, and made it what it is. The bass is of something totally
different and unique.” – The Edge
Interview with Adam Clayton, 1981:
“I suspect we’ve always had this sound. We’ve always been U2.
And you know, U2 is a thing that evolves constantly. And maybe a
year from now, the sound will be slightly different from the sound
on Boy. It’s impossible to tell because it’s a natural evolvement,
all the time.”- Adam Clayton
About Amazon Music
Amazon Music is the destination for customers to have the most
choice in how to access and listen to all their favorite music. In
addition to streaming with Amazon Music Unlimited (standalone,
on-demand music streaming service) and Amazon Prime Music (included
in Prime memberships), where available, Amazon Music offers a wide
selection of CD and Vinyl, including AutoRip on more than a hundred
thousand albums, and tens of millions of MP3 songs to purchase and
own. For more information on Amazon Music
visit www.amazon.com/amazonmusic and follow @AmazonMusic.
About Amazon
Amazon is guided by four principles: customer obsession
rather than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products
and services pioneered by Amazon. For more information,
visit www.amazon.com/about and
follow @AmazonNews.
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