HOFFMAN ESTATES, Ill.,
Nov. 28, 2017 /PRNewswire/ -- 'Tis
the season to wear the funniest, craziest and most ridiculously
awesome ugly holiday sweaters. Kmart has launched
#UglySweaterforBetter—a social media campaign that asks
people to show off their favorite ugly sweaters in selfies, photos
and videos while challenging others to do the same—to benefit St.
Jude Children's Research Hospital®. Starting today
through December 24, Kmart will
donate $1.00 to St. Jude* for every
qualifying Facebook, Instagram or Twitter post that tags @Kmart and
@stjude and includes the campaign hashtag
#UglySweaterforBetter.
Backing this first-of-its-kind campaign built upon the sharing
of ugly sweaters is a wide array of Kmart and St. Jude celebrity
supporters and donors, including Adam
Levine, Jaclyn Smith,
Lucy Hale, Reggie Bush, Raven-Symonè, Camilla Belle, Olivia
Holt, Bryan Greenberg, and
many more. They will challenge other celebrities, family members,
friends and fans to give back this holiday season.
"Kmart has been selling ugly holiday sweaters for decades, and
our members just eat them up every year. They are a fabulous fad
that everyone loves!" said Kelly
Cook, Chief Marketing Officer for Kmart. "What better way to
spread holiday cheer for a good cause than by wearing your
silliest, wackiest, straight-up tackiest ugly sweaters to benefit
the patients and families of St. Jude? This relationship means so
much to Kmart's associates and members, and we ask for people of
all ages to join in on the fun, strike a pose and help us raise a
ton of money for this special organization."
Since 2006, Kmart has been one of the top fundraising corporate
partners for St. Jude and raised more than $105 million for the hospital's patients and
families.
"Every year Kmart
associates and shoppers open their hearts to the
lifesaving mission of St. Jude through their incredible
support of the St. Jude Thanks and
Giving campaign," said Marlo Thomas, National
Outreach Director for St. Jude Children's Research
Hospital. "As a result of their efforts, Kmart has raised
a remarkable $105 million for St.
Jude, more than any company in the hospital's history, allowing St.
Jude to continue groundbreaking research and treatment all
while keeping our founding promise that no family receives a bill
from St. Jude for anything -- not for treatment, travel, housing or
food -- because all a family should worry about is helping
their child live."
In addition to the social media challenge, members can support
the #UglySweaterforBetter fundraising initiative by
purchasing an exclusive $5.00 holiday
bear ornament at Kmart stores or online at Kmart.com. For every
qualifying ornament sold, Kmart will donate $1.00 to St. Jude**. Totes featuring artwork
created by St. Jude patients are for sale for just $1.99 at all Kmart stores, with 100 percent of
the proceeds benefiting St. Jude. Donations to St. Jude may also be
made online via a link at Kmart.com/StJude.
Throughout the campaign, Kmart associates will be wearing
T-shirts featuring artwork created by St. Jude patients to show
support of the St. Jude Thanks and Giving campaign.
To find out more about the #UglySweaterforBetter
challenge, visit Kmart.com/StJude. To learn more about the St. Jude
Thanks and Giving campaign or to make a donation, visit
www.stjude.org.
To find your local Kmart, visit kmart.com/stores.
*Kmart will donate $1.00 for every Instagram post
tagging @Kmart and @stjude and using the #UglySweaterforBetter
hashtag to St. Jude Children's Research Hospital
between 11/28/17 – 12/24/17, with a maximum donation
of $50,000 to St. Jude.
**Through December 31, 2017, Kmart is
donating $1.00 from the in store or online purchase of
each qualifying bear ornament to St. Jude, with a minimum total
campaign donation of $50,000.
About Kmart
Kmart, a wholly owned
subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass
merchandising company and part of Shop Your Way, a social shopping
experience where members have the ability to earn points and
receive benefits across a wide variety of physical and digital
formats through shopyourway.com. Kmart offers customers
quality products through a portfolio of exclusive brands that
include Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For
more information visit the company's website
at www.kmart.com | Sears Holdings Corporation website
at www.searsholdings.com |
Facebook: www.facebook.com/kmart.
About St. Jude Children's Research Hospital
St. Jude
Children's Research Hospital is leading the way the world
understands, treats and defeats childhood cancer and other deadly
diseases. St. Jude has the world's best survival rates for the most
aggressive childhood cancers, and treatments invented at St. Jude
have helped push the overall childhood cancer survival rate from 20
percent to 80 percent since we opened more than 50 years ago. St.
Jude is working to drive the overall survival rate for childhood
cancer to 90 percent, and we won't stop until no child dies from
cancer. St. Jude freely shares the discoveries we make, and every
child saved at St. Jude means doctors and scientists worldwide can
use that knowledge to save thousands more children. Families never
receive a bill from St. Jude for treatment, travel, housing and
food – because all a family should worry about is helping their
child live. Join the St. Jude mission by visiting stjude.org or
following St. Jude on facebook.com/stjude and
twitter.com/stjude.
Media Contact:
Larry Costello – Kmart PR
Larry.Costello@searshc.com
(847) 286-9036
Kmart Holiday Hotline:
312-527-2742
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SOURCE Kmart