Ogilvy CommonHealth Worldwide Co-Publishes Primary Research Exploring In-Office Communication
November 21 2017 - 12:15PM
Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health
behavior change specialists of Ogilvy & Mather (www.ogilvy.com)
and a WPP Health & Wellness company (NASDAQ:WPPGY)
(www.wpp.com), today announced the agency’s behaviorial insights
practice collaborated with the Albert Einstein College of Medicine
(www.einstein.yu.edu) and a leading pharmaceutical company to
conduct and publish primary research exploring in-office
communication dynamics of patients and physicians when discussing
the topic of overactive bladder (OAB), patients’ quality of life
(QOL) impacts, and other clinically significant topics.
The institutional review board-approved
observational sociolinguistic study, published in PLOS ONE
(www.journals.plos.org/plosone), examined the dialogues
between patients with OAB and their treating physicians. The
research included semi-structured post-visit interviews, post-visit
questionnaires, and followup phone calls. Conversations were
analyzed using techniques from interactional sociolinguistics. To
read the full study, please visit:
https://doi.org/10.1371/journal.pone.0186122.
About Ogilvy CommonHealth WorldwideOgilvy
CommonHealth Worldwide, the health behavior change specialist group
of Ogilvy & Mather and a WPP Health & Wellness company, is
committed to creativity and effectiveness in healthcare
communications, everywhere. Our global headquarters are in
Parsippany, New Jersey, with additional hubs in New York, London,
Paris, and Singapore. We maintain multiple additional offices in
markets critical to our clients’ global aspirations. Ogilvy
CommonHealth Worldwide provides marketing services, including
behavioral insights, content strategy and management, digital,
interactive and new media services, marketing analytics and
research, media planning and buying, medical education, payer
marketing and market access, professional advertising and
promotion, public affairs and relations, relationship marketing,
sales training development, scientific communications, social media
and social listening, and wellness and consumer advertising and
promotion. The organization houses and maintains individual Ogilvy
CommonHealth and Ogilvy Healthworld brand identities within the
marketplace.
About Albert Einstein College of MedicineAlbert
Einstein College of Medicine is a research-intensive medical
school. For more than 60 years, our diverse faculty and staff have
set the standard for excellence in medical and graduate education
and patient-centered clinical care, and have made major
contributions to scientific research enhancing human health in our
communities and beyond. Our mission is to prepare a diverse body of
students to become knowledgeable, compassionate physicians and
innovative scientific investigators, and to create new
knowledge.
Contact:Beth Paulino orKerianne SlatteryOgilvy CommonHealth
Worldwide973.352.1000 tel
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