Under the Hood with Zynga’s CSR Racing 2 AR Mode
November 17 2017 - 09:00AM
Zynga (Nasdaq:ZNGA), a leading social game developer, today
announced the launch of AR Mode, an augmented reality integration,
for CSR Racing 2 (CSR2), the most popular Racing game on
mobile. Designed with Apple’s ARKit and exclusively available
for iPhone and iPad with iOS 11, starting today, players
can bring their dream car garage to life like never before,
interacting with their vehicle collection in stunning 3D within
real world environments.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/1830adb1-bb30-4af2-9605-a2e12cbf5f4e
Since debuting in June 2016, CSR2 has pioneered
innovation in the mobile Racing category - delivering the most
authentic vehicle and drag racing experience to car lovers around
the world. Working closely with all auto manufacturers featured
in-game, every vehicle in CSR2 has been meticulously
recreated, with precise attention paid to every aspect of the
customization experience, from paint colors and finishes to
interior leather colors and trims.
Taking the authenticity one step further, CSR2’s AR
Mode introduces a next-generation car interaction experience,
allowing players to scale their vehicle to showroom specs, place
and reposition their supercar in a real-world environment, share
their creation on social media in life-like scale and much
more.
“Stunning visual fidelity, unparalleled vehicle authenticity and
genre-defining levels of customization are the cornerstones
of CSR2,” said Julian Widdows, Vice President of
Games, CSR2. “AR is the perfect platform to showcase the
incredible level of detail and care we take in seamlessly
recreating some of the world’s most desired cars by bringing them
off the mobile screen and into our players’ very own driveways.
Leveraging Apple’s ARKit, CSR2’s AR Mode blurs the line
between the digital and real-world, delivering an immersive
experience that puts our players in the owner’s seat of the car of
their dreams.”
Built with Apple’s ARKit and Unity’s AR platform, CSR2’s AR
Mode includes innovative features such as:
- Enhanced Supercar
Interaction: Category-leading levels of vehicle
interaction with the ability for players to explore every aspect of
their dream car, including opening all doors, hoods and trunks;
experimenting with spoiler options; inspecting the engine; and
stepping inside their computer generated vehicle.
- Authentic Vehicle Lighting: As the only
mobile Racing game to support physically-based shading, CSR2’s
AR Mode allows players to layer reflections on their vehicle by
applying a selection of reflection cubemaps.
- Customizable Vehicle Scale: Adaptable to
a variety of environments, players using AR Mode can
experience their dream vehicles in real-world or model scale –
enabling a variety of ways to experience their dream garage in
AR.
- Enhanced Social Sharing: An in-game
camera feature gives players the ability to capture their favorite
supercar via photo and video in real-world environments to share
across their own social media channels.
CSR2 AR Mode is currently available in CSR2 on
the App Store for iPhone and iPad. For more information
about CSR2, visit the game's community channels
on Facebook, Twitter, Instagram and YouTube.
About Zynga Inc.Since its founding in 2007,
Zynga's mission has been to connect the world through games.
To-date, more than 1 billion people have played Zynga's games
across Web and mobile, including FarmVille, Zynga
Poker, Words With Friends, Hit it Rich!
Slots and CSR Racing. Zynga's games are available on a
number of global platforms including Apple iOS, Google Android,
Facebook and Zynga.com. The company is headquartered in San
Francisco, Calif., and has additional offices in the U.S., Canada,
U.K., Ireland, India and Finland. Learn more about Zynga
at https://companyblogdotzynga.com and follow us
on Twitter and Facebook.
Contact:ZyngaErin
Smith-Chengesmithcheng@zynga.com(650) 224-2462
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