Chipotle’s New Mobile App Makes Ordering Real Food On-The-Go Even Easier
November 06 2017 - 10:07AM
Business Wire
New Chipotle app, available on iPhone and Android, includes
quick reorder, easier customization of meals, and Apple and Android
pay
Chipotle Mexican Grill (NYSE: CMG) has announced a new mobile
app that is available for download starting today on Apple and
Android devices.
Whether a first-time mobile user or an online ordering regular,
the app enhances guests’ on-the-go Chipotle experience by offering
features such as quick reorder of their favorite meals, streamlined
payment options and the ability to receive, store and redeem
Chipotle offers.
“Our guests are increasingly mobile and on the go, and they want
and deserve the same intuitive, accurate and convenient ordering
experience they get in our restaurants. That is exactly what our
app delivers,” said Curt Garner, chief digital and information
officer at Chipotle. “The new app is just one of the steps we’re
taking to improve the guest experience through technology and
innovation.”
The app’s new features include:
- Quick reorder of favorites or recent
orders
- Ability to receive, store and redeem
Chipotle offers
- Apple Pay
- Android Pay
- More user-friendly store locator
- Streamlined user experience and
enhanced design
The app is just one of the ways Chipotle is working to improve
the guest experience. Earlier this year Chipotle rolled out
“Smarter Pickup Times,” which allows customers who order digitally
to benefit from shorter and more accurate pickup times and the
ability to reserve a future pickup time.
“Smarter Pickup Times” and second make lines in restaurants also
improve the company’s ability to process more digital orders
without disrupting service or increasing line wait times for
customers who order in restaurants. To accommodate online orders,
most restaurants are now equipped with a dedicated prep line.
Guests can download the new app on the Apple App Store or
Android Google Play.
ABOUT CHIPOTLE
Steve Ells, founder, chairman and CEO, started Chipotle with the
idea that food served fast did not have to be a typical fast food
experience. Today, Chipotle continues to offer a focused menu of
burritos, tacos, burrito bowls, and salads made from fresh,
high-quality raw ingredients, prepared using classic cooking
methods and served in an interactive style allowing people to get
exactly what they want. Chipotle seeks out extraordinary
ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who
produce them. Chipotle prepares its food using only real, whole
ingredients, and is the only national restaurant brand that uses
absolutely no added colors, flavors or other industrial additives
typically found in fast food. Chipotle opened with a single
restaurant in Denver in 1993 and now operates more than 2,300
restaurants. For more information, visit Chipotle.com.
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ChipotleChris Arnold,
303-222-5912carnold@chipotle.com
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