Intel Brings Esports to PyeongChang Ahead of the Olympic Winter Games
November 03 2017 - 9:00AM
Business Wire
Today, Intel announced plans to bring amazing gaming experiences
to PyeongChang ahead of next February’s Olympic Winter Games. As an
extension of Intel’s Worldwide TOP Partnership and with support
from the International Olympic Committee (IOC), Intel will deliver
two distinct gaming experiences to Korea in the lead up to
PyeongChang 2018: the Intel® Extreme Masters PyeongChang esports
tournament featuring one of the most celebrated esports titles of
all time, Blizzard Entertainment’s “StarCraft® II,” and a separate
exhibition featuring Ubisoft’s action-sports title “Steep™ Road to
the Olympics,” the official licensed game of the Olympic Winter
Games PyeongChang 2018.
Intel Extreme Masters PyeongChang, an extension of the Intel
Extreme Masters (IEM) brand produced in partnership with ESL, will
be open to any player, at any level via global online qualifiers,
which will take place in November. A live qualifier event will also
take place in Beijing in December between the top two qualifiers
from China, with the winner moving on to compete against the rest
of the field in PyeongChang in the lead up to the 2018 Olympic
Winter Games.
More: Announcement Video Trailer (YouTube) 2017 Intel
Extreme Masters (Press Kit) | IOC and Intel Announce Worldwide TOP
Partnership through 2024 (News Release)
Building on the Intel Extreme Masters demonstration, Intel will
also deliver interactive gaming experiences throughout the Olympic
Village for attendees and athletes, with game kiosks featuring
“Steep Road to the Olympics.” Olympic and gaming fans will also
have the opportunity to compete to be the best in an exhibition
featuring “Steep Road to the Olympics.” Additional competition and
qualification details will be shared in November.
Gregory Bryant, senior vice president and general manager of the
Client Computing Group at Intel Corporation said: “Intel has been
pushing the boundaries of esports for well over a decade and our
goal is to bring esports to every global sporting stage. From the
qualifying events to the groundbreaking Intel Extreme Masters
tournament in PyeongChang, we see this as another important step in
giving more people around the world a chance to experience the
thrill of esports.”
Timo Lumme, managing director, IOC Television and Marketing
Services, said: “We are proud to have our Worldwide TOP Partner
Intel bring this competition to PyeongChang in the lead up to the
2018 Olympic Winter Games. Following on from the Olympic Summit
last week, the IOC will now explore esport’s relationship with the
Olympic Movement further. This is the start of an exciting future
and we’re interested to see how this experience will play out.”
Geoffroy Sardin, senior vice president Sales and Marketing at
Ubisoft, said: “We’re proud to be part of the esports exhibition
leading into the Winter Olympics that will provide fans with more
ways to engage with the sports they love. We have been developing
‘Steep Road to the Olympics’ in close relation with the IOC and we
are now looking forward to this competition. We cannot wait for our
fans to play and compete in our new expansion.”
Mike Morhaime, CEO and cofounder of Blizzard Entertainment,
said: “The StarCraft series has played a foundational role in
esports, so we're especially honored that ‘StarCraft II’ will be
representing esports at PyeongChang. This is a great opportunity
for esports to be associated with the biggest international
competitive stage, and we’re proud that some of the most skilled
‘StarCraft II’ players on the planet will be helping to lead the
way.”
Ralf Reichert, CEO of ESL, said: “As one of the fastest-growing
segments of media and entertainment, we are honored to help further
the esports industry by helping to facilitate the Intel Extreme
Masters PyeongChang tournament. Esports already reaches a global
fan base so this event in PyeongChang naturally aligns with this
audience.”
Intel and ESL, leaders in accelerating the growth of esports
worldwide, will partner to facilitate all events, including the
online qualifiers, live qualifier event in Beijing and final
tournaments leading up to the Olympic Winter Games PyeongChang
2018. ESL is the largest esports company and has partnered with
Intel for more than 15 years to bring to life some of the most
prestigious esports tournaments around the world, including Intel
Extreme Masters, the longest-running global pro circuit. As the
leader in gaming technology, Intel will power all of the live IEM
PyeongChang events with the Intel® Core™ i7 gaming processor, as
well as the PCs used in the IEM broadcasts and complete backend
cloud infrastructure.
Fans can follow the action and watch the competition unfold on
the Olympic Channel global digital platform as well as additional
broadcast and digital partners to be announced in the near
future.
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Intel CorporationFarm Saechou,
916-377-9577farm.p.saechou@intel.com
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