Paramount Pictures and Hasbro to Produce and Distribute Live Action and Animated Content Under Five Year Exclusive Relationship
November 03 2017 - 8:37AM
Business Wire
Paramount Pictures and Hasbro, Inc. today announced that they
will be teaming up to produce and distribute content based on
Hasbro brands, as well as original stories. The two companies will
collaborate on live action and animated films, with Hasbro’s
Allspark Pictures and Allspark Animation playing an active role
alongside Paramount Pictures in development and production.
This announcement expands upon an existing relationship between
the two companies. Hasbro and Paramount have partnered on five
Transformers movies to date, as well as two G.I. Joe films, and the
first Transformers spinoff, Bumblebee, is slated for December
2018.
“Paramount has been a valuable partner of Hasbro’s for more than
a decade, and we’re looking forward to taking our relationship to
the next level,” said Brian Goldner, Chairman and CEO, Hasbro.
“Storytelling, in its many forms, is revolutionizing our business
and differentiating Hasbro in all sectors where we operate. We look
forward to collaborating with the talented team at Paramount to
create powerful new stories for kids, fans and families
globally.”
While terms of the relationship are not being disclosed,
Paramount and Hasbro will partner on financing projects at varying
levels of investment, and Paramount will distribute the projects
produced during the five year term of this deal worldwide.
Paramount and Hasbro will also collaborate on television
programming.
“Hasbro has an enormous array of exceptional brands, so this
expansion of our relationship is incredibly exciting,” said
Paramount Pictures Chairman and CEO, Jim Gianopulos. “We look
forward to working with Brian Goldner and Stephen Davis and the
Hasbro and Allspark teams to create extraordinary film properties
for all audiences.”
Hasbro recently hired Greg Mooradian as president of Allspark
Pictures, with responsibility for live action film and television.
Allspark Animation, the company’s label for animated film and
television content, is led by Hasbro’s Meghan McCarthy. Hasbro
acquired Boulder Media in 2016, a leading animation studio based in
Dublin, Ireland, to produce its television and film animation.
Hasbro Studios, its distribution arm which the company founded in
2009, distributes TV and digital content to more than 190
territories globally. The entertainment division reports to
Hasbro’s Chief Content Officer, Stephen Davis.
About Paramount Pictures
Corporation
Paramount Pictures Corporation (PPC), a global producer and
distributor of filmed entertainment, is a unit of Viacom (NASDAQ:
VIAB, VIA), a leading content company with prominent and respected
film, television and digital entertainment brands. Paramount
controls a collection of some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
Paramount Television, Paramount Players, MTV Films, and Nickelodeon
Movies. PPC operations also include Paramount Home Media
Distribution, Paramount Pictures International, Paramount Licensing
Inc., and Paramount Studio Group.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment
company committed to Creating the World's Best Play
Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP
and MAGIC: THE GATHERING, as well as premier partner brands.
Through Hasbro Studios and its film labels, Allspark Pictures and
Allspark Animation, the Company is building its brands globally
through great storytelling and content on all screens.
Hasbro is committed to making the world a better place for
children and their families through corporate social responsibility
and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best
Corporate Citizens list by CR Magazine, and has been named one of
the World’s Most Ethical Companies® by Ethisphere Institute for the
past six years. Learn more at www.hasbro.com, and follow us on
Twitter (@Hasbro & @HasbroNews) and Instagram
(@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.
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version on businesswire.com: http://www.businesswire.com/news/home/20171103005406/en/
Press Contact:Hasbro, Inc.Julie Duffy,
401-727-5931julie.duffy@hasbro.comorInvestor Relations
Contact:Hasbro, Inc.Debbie Hancock,
401-727-5464debbie.hancock@hasbro.comorPress
Contact:Paramount Pictures CorporationChris Petrikin,
323-956-4420chris_petrikin@paramount.com
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