Waterfalls and Raging Rivers: LP Goes to Extremes to Demonstrate Performance of Legacy Sub-Flooring
November 02 2017 - 9:00AM
Business Wire
Manufacturer puts new premium sub-floor panel
to Mother Nature’s ultimate test to showcase its strength,
durability and moisture resistance on the jobsite.
In a remote forest north of Vancouver, product
experts from LP Building Products and two of the world’s leading
kayakers embarked on the ultimate mission: to demonstrate the
strength and durability of LP Legacy™ sub-flooring by exposing it
to one of Mother Nature’s biggest extremes.
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LP subjected Legacy sub-floor to one of
nature's wildest extremes to showcase its durability and moisture
resistance. (Photo: Business Wire)
Under the lens of adventure photographers and
videographers, the team sent an LP Legacy sub-flooring panel over
the edge of Britannia Falls, a 70-foot drop flowing at 625 cubic
feet per second. The panel then remained in the falls’ swirling
wake overnight.
“As we were developing this campaign, we really
wanted a way to differentiate our product from everything else in
the market,” says LP Business Marketing Manager Lorraine Russ. “One
way to do that is to show the performance of the board in a
completely different and unique way. And what better way to do that
than to put the product into some really extreme conditions that go
far beyond what you might see on even the harshest jobsite.”
Twenty-four hours later, when the team
retrieved the board from the river, the panel showed some bumps and
bruises but no signs of swelling.
“LP put the boards through a submersion test,
but we thought this would be a much better test, with the force of
the water on the board and being submerged at the same time,” says
Luke Partridge, who kayaked the waterfall and assisted with the
testing.
“The power of any river, big or small, is
relentless. It’s a constant force,” adds professional extreme
kayaker Benny Marr, who was also on site.
LP Legacy sub-flooring is APA-rated with the
highest bending stiffness and as one of the strongest sub-floor
panels in the industry. Packed with more resin, wax, and wood
strands and made with Gorilla Glue Technology™, the sub-floor
boasts superior moisture resistance that prevents edge swell. It
carries a class-leading “Covered Until It’s Covered” no-sand
warranty, as well as a Lifetime Limited Warranty that lasts as
long as the home.
“I think ultimately what builders want in a
panel is to never have to deal with it after installation. It
doesn’t give them any issues initially in the build, through the
construction phase, and through to the finished flooring going
down,” says Brian St. Germain, LP’s Director of Business Quality
& Technology. “To withstand all the rigors of building and
still end up where they don’t have to think about it after it’s
installed, that requires a tough panel, and that’s what we
designed.”
Watch LP Legacy plummet over Britannia Falls
and see behind-the-scenes footage from this one-of-a-kind video
shoot at www.testedextreme.com.
LP Legacy is another example of LP’s growing
specialty product selection designed to meet the growing demands
for better engineered building solutions, as well as creating
distinct value for customers.
To learn more about LP Legacy and for complete
warranty details, visit www.LPCorp.com/Legacy.
About LP Building Products
Louisiana-Pacific Corporation is a leading
manufacturer of quality engineered wood
building materials, including OSB, structural framing
products, and exterior siding for use in residential,
industrial and light commercial construction. From
manufacturing facilities in the United States, Canada, Chile and
Brazil, LP products are sold to builders and homeowners through
building materials distributors and dealers and retail home
centers. Founded in 1973, LP is headquartered in Nashville,
Tennessee, and traded on the New York Stock Exchange under LPX. For
more information, visit LPCorp.com.
About Gorilla Glue
Headquartered in Cincinnati, Ohio, The Gorilla
Glue Company is a leading manufacturer of adhesive solutions for
DIYers, crafters, woodworkers and professionals alike. On a mission
to make products that deliver impressive results, the company has
since expanded its offerings from the original Gorilla Glue® to
include Gorilla Tape®, Gorilla® Super Glue Impact-Tough® Formula,
Gorilla® Wood Glue, Gorilla® Epoxy and Gorilla® Construction
Adhesive, further solidifying the brand’s reputation as the “go-to”
product line FOR THE TOUGHEST JOBS ON PLANET EARTH®. For more
information, visit www.gorillatough.com, Facebook, Twitter or call
(800) 966-3458.
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version on businesswire.com: http://www.businesswire.com/news/home/20171102005411/en/
For LP Building ProductsHeather Crunchie,
503-327-8620heather@highvizstrategy.com
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