Weddington Way Launches Its First Tulle Collection
November 01 2017 - 9:00AM
Business Wire
The collection introduces new style elements,
reimagining tulle for Weddington Way’s millennial customer
Weddington Way today announced the launch of its new Tulle
bridesmaid and special occasion dress collection. This launch marks
a significant expansion of the Weddington Way dress offering and
includes nine distinct dresses and separates, designed based on
customer insights and trends.
The collection features design elements new to the brand
including pearl overlay, flutter sleeves and two-tone colors. This
is also the first time Weddington Way will offer separates,
including a tulle skirt. Featured throughout are the brand’s
signature pockets, a customer favorite, as well as other details to
ensure comfort and fit. Dress colors include trending shades such
as cabernet, blush and dusty blue, and a brand new champagne-ivory
combo, with prices starting at $195.
“At Weddington Way we put the customer at the center of
everything we do, especially as we’re developing a new collection,”
says Martha Tinker, Head of Merchandising at Weddington Way. “For
example, we were hearing from our customers that they wanted to see
dresses with sleeves, so we took that feedback and designed a dress
to meet that need. Each style is designed so that customers find
something they are looking for, or are surprised by something they
didn’t even know they wanted.”
The Tulle collection is available now for pre-order online at
www.weddingtonway.com, where bridal parties and friends can create
a virtual showroom to browse and select styles and sizes. The
collection will also be available at Weddington Way’s 10 shop
locations on November 15. With the help of a stylist, customers can
feel and try on the dresses in a personalized environment, while
their virtual showroom and orders are updated in real-time.
“This year we opened Weddington Way shops across the country,
and these shops have added an additional point of connection
between our team and customers,” says Ilana Stern, Founder and
General Manager of Weddington Way. “This connection has helped us
continue to evolve the way we design for the needs and desires of
our customers, making the Tulle collection a truly one-of-a-kind,
trend-informed but customer-driven collection. We can’t wait to
hear how our customers like it.”
About Weddington Way
Weddington Way is the new way to shop for bridesmaid and special
occasion dresses. The San Francisco-based fashion brand pioneered
the community-centric shopping experience that lets friends shop
together in a virtual showroom, and now offers an extension of that
experience with shops across the country. Weddington Way, which
designs and manufactures fresh and modern dresses for millennial
women, was founded in 2012 and joined Gap Inc. in 2016. For more
information and shop locations, please visit
www.weddingtonway.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20171101005661/en/
Weddington WayJulie Van Vliet,
415-918-9385press@weddingtonway.com
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