CANTON, Mass., Oct. 24, 2017 /PRNewswire/
-- Baskin-Robbins, the world's largest chain of ice cream
specialty shops, today announced the signing of a single store
development agreement with new franchise group, TA Treats, LLC, to
develop a standalone ice cream shop in the Okemos area of Lansing, Michigan. The group's restaurant is
planned to open in the beginning of 2018.
TA Treats, LLC, is led by husband-and-wife team Tom and April English. The couple has a rich
history of small business ownership and experience managing QSR
(quick service restaurant) concepts and convenience store locations
throughout Michigan.
Tom English worked for years in
the public sector, serving in law enforcement, as a cabinet
secretary, and as a judge, in addition to completing a tour of duty
in Afghanistan. Tom and April will
both lead the day-to-day operations in Okemos.
"We are thrilled to be joining the Baskin-Robbins team to help
expand the brand's presence and share our passion for its iconic 31
flavors throughout the greater Lansing area," said Tom English, Baskin-Robbins franchisee. "Our
affection for the brand is a longstanding family tradition, and
after speaking with a number of Baskin-Robbins' franchisees across
the country, we knew that this was the right place for us to start
our new business venture. We look forward to providing the local
community with a variety of delicious treats for years to
come."
Baskin-Robbins continues to add more military veterans to its
U.S. franchisee base by offering one of the best financial
incentives in the industry. The extraordinary incentive program
offers a free initial franchise fee, a $25,000 value, for a veteran's first shop, and
heavily discounted royalty rates for the first five years that the
store is open.* In an effort to keep the brand fresh and
competitive, Baskin-Robbins offers flexible concepts for many
real estate formats including free-standing shops, end caps,
in-line sites, as well as other retail environments.
"Our strategy for continued growth includes passionate
franchisees who provide a high-level of customer service to our
guests every day, and we are thrilled to be welcoming another
military veteran such as Tom English
to join our team and expand the brand even further throughout
Michigan," said Grant Benson, CFE, senior vice president of
franchising and development, Dunkin' Brands. "Our hard-working and
dedicated franchisees bring our brand, products and promotions to
life each and every day and have been essential to our growth,
which has solidified our position as a leader in the quick service
and ice cream sectors."
Baskin-Robbins combines delicious treats with a simple operating
model. Franchisees enjoy convenient hours of operation, minimal
equipment and little product waste. They also benefit from
award-winning training programs and comprehensive operating systems
designed to help build their business. For additional
information, visit the Baskin-Robbins franchising website or
contact the Baskin-Robbins Franchising Team at
franchiseinfo@baskinrobbins.com or 781-737-5530.
*Details available in the Baskin-Robbins Franchise Disclosure
Document
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's annual Top 200
Food-Franchises in 2017, Baskin-Robbins is the world's largest
chain of ice cream specialty shops. Baskin-Robbins creates and
markets innovative, premium hard scoop ice cream and soft serve,
custom ice cream cakes and a full range of beverages, providing
quality and value to consumers at more than 7,800 retail shops in
nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice
cream enthusiasts whose passion led to the creation of more than
1,300 ice cream flavors and a wide variety of delicious treats.
Headquartered in Canton, Mass.,
Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For further information, visit
www.BaskinRobbins.com.
CONTACT:
Courtney Whelan
Fish Consulting
954-893-9150
cwhelan@fish-consulting.com
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SOURCE Baskin-Robbins