- Celebrates 100th store milestone and
5-year anniversary with plans to open three stores in Kolkata in
early 2018
- Aims to increase diversity and hire 40%
women by 2022 as it underscores its commitment to be the employer
of choice through progressive workplace programs
- Deepens positive impact in the
community with Tata STRIVE partnership supporting youth facing
barriers to employment
- Launches special promotion and products
commemorating milestone
Tata Starbucks Private Limited, the 50/50 joint venture between
Starbucks Coffee Company (Nasdaq: SBUX) and Tata Global Beverages
Limited, today celebrated the opening of its 100th store located in
Mumbai and its five-year anniversary in India with a series of
strategic initiatives that reaffirm its long-term commitment to the
market.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171024005885/en/
Surrounded by Tata Starbucks partners
(employees), (from L-R) Ajoy Misra, chief executive officer and
managing director, Tata Global Beverages; Harish Bhat, Brand
Custodian, Tata Sons; John Culver, group president, Starbucks
International and Channel Development; with Sumi Ghosh, chief
executive officer, Tata Starbucks, celebrate the company’s opening
of the Victoria Mills store – the 100th store in Mumbai, India –
and five-year market anniversary. (Photo: Business Wire)
“As we continue on our journey with Tata, a company that shares
the same values and vision for growth, we remain committed to
earning the trust and respect of our Indian customers through the
unparalleled Starbucks Experience,” said John Culver, group
president, Starbucks International and Channel Development. “At the
core of this experience are our Indian partners, who proudly
represent the more than 330,000 Starbucks partners around the
world, and through their dedication and passion have created a
strong foundation for Starbucks as we expand to new cities across
India in the years to come.”
As Tata Starbucks grows to serve more customers across the
country, the company will open three stores in the historic city of
Kolkata in early 2018, including a store at the iconic Park Mansion
designed to reflect Starbucks coffee heritage. Starbucks stores
will deliver signature handcrafted beverages, extensive food
offerings and the distinct “Third Place” in the city.
Pathways to Opportunities
As Tata Starbucks continues to grow, so does its commitment to
be a positive force in contributing to the future success of
Indians. The company expects to double the number of partners
(employees) it employs to 3,000 over the next five years and,
underscoring its commitment to be a progressive workplace, aims to
boost the proportion of women in its workforce to 40 percent by
2022, up from 25 percent today. These build on existing initiatives
to fulfill Tata Starbucks aspiration to be the employer of choice,
with industry-leading benefits such as the five-day work schedule,
a first-of-its-kind program introduced in 2016.
“Our success is defined by our incredible partners who take
pride in serving our customers with care and passion,” said Sumi
Ghosh, chief executive officer, Tata Starbucks. “Our aspiration, as
we continue to grow, is to be the employer of choice in the market
through the investments we make for our partners and by creating
brighter opportunities for people across the country.”
The company will also continue to deepen its connections with
the Indian community and leverage its scale to make a difference to
local causes that matter most. Over the next five years, Tata
Starbucks will train 3,000 young people who are facing barriers to
employment through the Tata STRIVE program, the partnership which
combines job skills training and Starbucks expertise in retail
operations.
“Our journey with Starbucks has been gratifying and this is a
remarkable moment for Tata Global Beverages and Starbucks,” said
Ajoy Misra, chief executive officer and managing director, Tata
Global Beverages. “We are proud of our shared sense of business
values and focus on quality, and we are extremely optimistic about
the continued growth opportunities in India.”
Celebrating 100th Starbucks Store in
India
Located at Victoria Mills (Kamala Mills), one of Mumbai’s major
commercial hubs, Tata Starbucks 100th store features a carved wood
wall art that honors India’s coffee heritage. The store’s earthy
colors and natural wood materials evoke a warm atmosphere that
invites customers to relax and connect. The store is the first
Starbucks in India to serve Starbucks® Nitro Cold Brew, a
small-batch Cold Brew coffee steeped overnight and then infused
with nitrogen for a naturally sweet flavor and velvety smooth
mouthfeel. Takeaway bags at the 100th store are sourced from
Srishti, an initiative that enables livelihood opportunities for
young people with disabilities from the families of plantation
workers.
To commemorate the opening of its 100th store, Tata Starbucks is
introducing India’s first You Are Here – Mumbai – ceramic mugs.
Inspired by distinct local landmarks such as the Gateway of India,
Marine Drive, the Worli Sea Link, Flora Fountain, Taj Mahal Palace
and featuring the iconic black and yellow Mumbai taxi, the design
captures the spirit of the cosmopolitan metropolis.
In celebration of the 100th store opening and five-year market
anniversary, Tata Starbucks is also introducing the Golden Sparkle
Frappuccino® Blended Beverage at all stores in India from 25
October to 6 November. The Golden Sparkle Frappuccino® is espresso
blended with rich mocha sauce, topped with whipped cream and
sprinkled with an elegant gold-sugar dusting. In honor of the
milestone, on 28 October any Short or Tall-size beverage will be
available for INR 100 ($1.50 USD) at all stores across India.
Starbucks entered India with the opening of its first store at
Horniman Circle in Mumbai in 2012. Today, Starbucks stores are
located across six cities: Mumbai, Pune, Hyderabad, Chennai, Delhi
and Bangalore.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience please visit us in
our stores, online at Starbucks.com and through the Starbucks
Newsroom.
About Tata Starbucks Private Limited
Starbucks entered the Indian market in October 2012 through a
50/50 Joint Venture with Tata Global Beverages and currently
operates 100 stores in India across Mumbai, Delhi NCR, Hyderabad,
Chennai, Bengaluru and Pune, through a network of over 1,600
passionate partners (employees). Starbucks stores are operated by
the joint venture, TATA Starbucks Private Limited, and branded as
Starbucks Coffee – “A Tata Alliance.”
About Tata Global Beverages
Tata Global Beverages is a global beverage business with a brand
presence in over 40 countries. The Company has significant
interests in tea, coffee and water and is the world’s second
largest tea company. Over 300 million servings of its brands are
consumed every day around the world. Tata Global Beverages’
annual turnover is US$1.2bn and it employs around 3,000 people
across the world. The Company focuses on natural beverages and has
a stable of innovative regional and global beverage brands,
including: Tata Tea, Tetley, Himalayan natural mineral water, Tata
Gluco+, Good Earth tea, Grand Coffee and Eight O’clock Coffee. For
more information please visit www.tataglobalbeverages.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20171024005885/en/
Starbucks Coffee CompanyMarianne Duong,
+1-206-318-7100press@starbucks.com
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