KNOXVILLE, Tenn., Oct. 19, 2017 /PRNewswire/ -- Regal
Entertainment Group, a leading motion picture exhibitor owning and
operating one of the largest theatre circuits
in the United States, along with Coca-Cola announce the
return of the premiere student film program in the country.
The Coca-Cola and Regal Films program invites aspiring,
up-and-coming filmmakers from 29 top university and college film
schools across the country to participate.
The Coca-Cola and Regal Films program is a six-month initiative
providing students with hands-on experience managing all aspects of
filmmaking. From developing scripts and managing the creative
process to casting and production, student finalists ultimately
will create a 35-second film about the special movie-going
experience using RED Digital Cinema cameras. The program also gives
students the opportunity to work alongside marketing and creative
teams at The Coca-Cola Company, Regal Cinemas and RED Digital
Cinema.
"In partnership with Coca-Cola, we are excited to offer this
once-in-a-lifetime opportunity to young filmmakers," said
Ken Thewes, Chief Marketing Officer
for Regal Entertainment Group. "The Coca-Cola and Regal Films
Competition provides hands-on cinematography experience to talented
students, and we are impressed every year by the creativity each
team exhibits. This competition opens the door to greater career
opportunities for many of our entrants, and we look forward to
kicking off another great year of the program."
Coca-Cola and Regal teams will select up to five finalists who
each will receive $15,000 and the
opportunity to shoot on a complete RED Digital Cinema camera kit to
produce a 35-second film. A Red Ribbon panel comprised of
entertainment industry experts, Coca-Cola, Regal, and RED
representatives will choose the 2018 grand prize winner, who will
be announced at the CinemaCon conference in April 2018. The grand prize-winning team will
have their film played on thousands of Regal Cinemas screens across
the country and win a RED RAVEN® Camera Kit.
Coca-Cola and Regal Films' 2017 grand prize winners were
Tom Teller and Julian Conner from Chapman
University. Their film "Crunch Time" is currently playing at
Regal theatres nationwide. Winning the program was a stepping stone
in their on-going passion for filmmaking. Since graduating from
Chapman University, they have formed
Frame 48, a full-service production house based in Southern California.
"Every student with an interest in filmmaking should participate
in the Coca-Cola and Regal Films competition. From working with
supportive corporate partners to hands-on learning with RED Digital
Cinema's state-of-the-art equipment, we now hold new perspectives
and a great appreciation for the commercial world," said
Julian Conner, winner of the
Coca-Cola and Regal Films program 2017. "Thanks to this experience,
I've been able to take the lessons learned and put them to use at
our own production company, Frame 48. We loved our time in this
program, and now continue to make branded content full time."
"The Coca-Cola and Regal Films Competition was the experience of
a lifetime that provided us with the tools to drive our production
company, Frame 48, forward, as well as our careers," said
Tom Teller, winner of The Coca-Cola
and Regal Films program 2017. "Crunch Time follows a
character much similar to many of us, one who can't resist the
temptation of the movie going experience synonymous with popcorn,
an ice-cold Coca-Cola and Regal Cinemas. To have the work of our
team seen in so many theaters by millions of moviegoers was a dream
come true. The competition was an exceptional experience that we
are grateful to be a part of."
The next time you go to a Regal theater, the trailer you see
before your film starts just might have been made by students.
Along with "Crunch Time", Regal is proud to announce that both
runners-up films will also receive screen time. "Coca-Cola Gaze"
from AFI Conservatory's Jane Hollon
(Producer) and Mia Niebruegge
(Writer/Director) and "Just In Time" a film from UCLA's Golden Zhao
(Cinematographer) and Stephen
Heleker (Writer/Producer) will both be featured this fall at
Regal Cinemas.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates one of the leading
and most geographically diverse theatre circuits in the United States, consisting of 7,379 screens
in 566 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of June 30, 2017. The Company operates theatres in
48 of the top 50 U.S. designated market areas. We believe that the
size, reach and quality of the Company's theatre circuit not only
provide its patrons with a convenient and enjoyable movie-going
experience, but is also an exceptional platform to realize
economies of scale in theatre operations. Additional information is
available on the Company's website at www.REGmovies.com.
About The Coca-Cola Company:
The Coca-Cola Company
(NYSE: KO) is the world's largest beverage company, refreshing
consumers with more than 500 sparkling and still brands and nearly
3,900 beverage choices. Led by Coca-Cola, one of the world's most
valuable and recognizable brands, our company's portfolio
features 21 billion-dollar brands, 19 of which are
available in reduced-, low- or no-calorie options. These brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani,
vitaminwater, Powerade, Minute Maid, Simply, Del
Valle, Georgia and Gold Peak. Through the world's largest
beverage distribution system, we are the No. 1 provider of both
sparkling and still beverages. More than 1.9 billion servings of
our beverages are enjoyed by consumers in more than 200 countries
each day. With an enduring commitment to building sustainable
communities, our company is focused on initiatives that reduce our
environmental footprint, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled,
at www.coca-colablog.com or find us on LinkedIn
at www.linkedin.com/company/the-coca-cola-company.
About RED Digital Cinema
RED Digital Cinema is a
leading manufacturer of professional digital cameras and
accessories. In 2006, RED began a revolution with the 4K RED ONE
digital cinema camera. By 2008, RED had released the Digital Stills
and Motion Camera system that allowed the same camera to be used on
features like "The Hobbit" trilogy and "The Martian," Emmy-winning
shows like "House of Cards" and covers of magazines such as Vogue
and Harper's Bazaar. The cameras of RED's DSMC2 line — RED RAVEN, SCARLET-W, RED EPIC-W and WEAPON —
combine compact and lightweight design, superior image quality,
incredible dynamic range, modularity and cutting-edge performance,
including up to 8K resolution. In 2017, RED's 8K HELIUM sensor set
the new image quality standard with the highest DxOMark score ever.
Find additional information at www.red.com.
Media
Contact:
Richard
M. Grover
Vice President of Marketing & Communications
Regal Entertainment Group
richard.grover@REGmovies.com
865-925-9539
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SOURCE Regal Entertainment Group