Freeze Tag AnnouncesMerger
with Munzee is Complete
Tustin, CA -- October 19, 2017 -- InvestorsHub NewsWire --
Freeze Tag (OTC: FRZT
temporarily trading as FRZTD), a leading creator of
mobile social games, today announced the company has successfully
completed a merger with Munzee Inc., effective October 18,
2017.
"We are thrilled to combine forces with Munzee Inc.," said Craig
Holland, CEO of Freeze Tag. "Rob Vardeman and the Munzee team have
built a world class location-based gaming franchise with a
dedicated player community."
The combined company, Freeze Tag, Inc., will maintain offices in
McKinney, Texas and Tustin, California with the management team
comprised of Craig Holland as CEO, Rob Vardeman as President, Mick
Donahoo as CFO, and Cecie Newman as VP of Operations.
"Six years of building communities in our family of apps, with a
hard-working team, has brought us to this next chapter," said Rob
Vardeman, former President of Munzee Inc., and now President of
Freeze Tag. "We look forward to the leadership and experience the
Freeze Tag team brings as we all become stronger together."
Freeze Tag will continue to align its vision with two
fast-growing trends in the mobile applications world: AR
location-based gaming and location-based advertising. The combined
company has proprietary technology with the ability to create a
portfolio of augmented reality location-based games for brands and
iconic characters, such as the augmented reality treasure hunting
game Garfield GO (www.garfieldgo.com), which is
currently live in several countries around the world.
According to advisory firm Digi-Capital, mobile AR (augmented
reality) is set to become the primary driver of a $108 billion
VR/AR market by 2021, with AR taking the lion's share of $83
billion, with VR being the remaining $25 billion (source:
Digi-Capital article: http://www.digi-capital.com/news/2017/01/after-mixed-year-mobile-ar-to-drive-108-billion-vrar-market-by-2021/#.WXvRrdPyvdQ).
With Munzee's dedicated player community and large installed
base of locations and the combined technology of both companies,
there are tremendous opportunities to offer engaging
entertainment-centric, location-based advertising solutions.
Location-targeted mobile advertising is advertising based on a
user's location or includes proximity-relevant content to trigger
local offline conversions. According to BIA/Kelsey, a media
research firm, location-targeted mobile ad sales are expected to
rise from $12.4 billion in 2016 to $32.4 billion by the end of
2021. (Source: http://www.biakelsey.com/location-targeted-mobile-ad-spend-reach-29-5b-u-s-2020/)
Freeze Tag management indicated that news related to current and
future products will be forthcoming.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile location-based
games for consumers and businesses. Our games include hits such as
Munzee, a social platform with over 5 million locations worldwide
and hundreds of thousands of players that blends gamification and
geolocation into an experience that rewards players for going
places in the physical world, Garfield Go, a Pokemon Go style
augmented reality game based on the iconic cat Garfield, WallaBee,
an addictive collecting game with over 2,000 beautifully drawn
digital cards, as well as many social mobile games that provide
endless hours of family-friendly fun. We also offer our gaming
technology and services to businesses that want to leverage mobile
gaming in their marketing and branding programs. For example, our
Eventzee solution allows businesses to create private scavenger
hunts in physical places such as malls, tradeshows, company events
or campuses to create immersive brand experiences.
Forward Looking Statements
This press release
contains forward-looking statements that involve
substantial uncertainties and risks.
These forward-looking statements are based upon our
current expectations, estimates and projections and reflect our
beliefs and assumptions based upon information available to us at
the date of this release. We caution readers
that forward-looking statements are predictions
based on our current expectations about future events.
These forward-looking statements are not guarantees
of future performance and are subject to risks, uncertainties and
assumptions that are difficult to predict. Our actual results,
performance or achievements could differ materially from those
expressed or implied by
the forward-looking statements as a result of a
number of factors, including but not limited to, our ability to
market our games, and our ability to implement new changes and
release them. We undertake no obligation to revise or
update any forward-looking statement for any
reason.
Contact:
info@freezetag.com
714-210-3850 x26