PROVO, Utah, Oct. 18, 2017 /PRNewswire/ -- Nu Skin
Enterprises, Inc. (NYSE: NUS) concluded its Nu Skin global LIVE!
event in a sold-out venue in Salt Lake
City with the company's sales leaders and customers, along
with tens of thousands of viewers from around the world celebrating
online via live stream. During the conference, company leaders
outlined Nu Skin's growth strategy focused on: engaging platforms,
enabling products and empowering programs. In addition, the company
and its sales leaders raised funds for children's causes around the
world as part of Nu Skin's Force for Good initiatives.
"The energy from our sales leaders onsite and online was
powerful as we leveraged a new format for our global convention,
attracting a sell-out audience in Salt
Lake City, with even more participating in real time through
our Nu Skin LIVE! webcast," said Ritch
Wood, chief executive officer. "We continue to orient our
sales leaders on our growth strategy as we work to become the
world's leading opportunity platform, helping people improve their
lives and the lives of those around them."
Leveraging Social-selling Platforms
Speakers during
the event highlighted the rise of social selling around the world
and the important role it will play in driving future growth at Nu
Skin. Company leadership outlined the steps being taken over the
next year to engage its sales force with tools and technology that
enhance their ability to reach more prospective customers and
business builders via social platforms.
Introducing New Products
Nu Skin unveiled its latest
ageLOC skin care device and 18 additional products that have been
developed to support sales leaders' social selling efforts. The new
products include:
- ageLOC LumiSpa – a new dual-action skin care device that
simultaneously delivers a skin-perfecting treatment and deep
cleansing benefits, revealing smoother, softer skin after just one
use. LumiSpa was developed by Nu Skin scientists in conjunction
with a board-certified dermatologist and validated through rigorous
clinical studies. The device features patent-pending micropulse
oscillating and pore-purifying motion, which optimizes the benefits
of both the skin perfecting treatment and deep cleansing. Its soft
silicone treatment head is gentle and hygienic, moving at a precise
frequency to promote optimal skin benefits. Customers can choose
between two heads, as well as three cleansers that feature a unique
ageLOC blend of ingredients, based on their individual preferences
and skin type.
- PowerLIPS Fluid – intense, long-lasting lip color
that contains a special blend of skin-nourishing ingredients to
help soothe, smooth and prevent dry-out over time. With an easy,
one-step application, the unique and comfortable lip color formula
goes on smooth without feathering or bleeding.
- Dr. Dana™ Nail Renewal System – the first and only
dermatologist-developed nail care system designed to not simply
cover-up nail appearance issues, but actually solve them. Dr.
Dana's nail renewal products are clinically proven to transform
dry, damaged, rough, ridged, or over-processed nails by exfoliating
and hydrating nails for a healthier, stronger, more lustrous
appearance in less than 10 minutes.
- Rau – a new high-performance, natural beauty line that
combines the highest quality natural ingredients from around the
world with a crowd-funding philanthropy program. The first three
products of this new beauty line feature raw African marula oil.
Made from the marula nut, marula oil has been an African beauty
secret for centuries and is recognized today as a high-performance
natural ingredient that provides intense skin nourishment.
Announcing New Sales and Customer Loyalty Programs
The
company announced a new program called "Velocity" that provides
more flexible and timely rewards for sales leaders. In addition,
the company announced plans to introduce "Blu Rewards," a new
customer loyalty rewards program designed to enhance the customer
experience with tiered recognition and flexible point
redemption.
Raising Funds for Children's Causes
Another highlight
of Nu Skin LIVE! was the fundraising dinner and auction, with
proceeds going directly to the company's charitable initiatives
that improve the lives of children by offering hope for a life free
from disease, illiteracy and poverty. The fundraising from the
dinner and auction, as well as other on-site fundraising
initiatives, generated more than $2.2
million in donations for the company's global Force for Good
projects.
About Nu Skin Enterprises, Inc.
Founded more than 30
years ago, Nu Skin Enterprises, Inc. develops and distributes
innovative consumer products, offering a comprehensive line of
premium-quality beauty and wellness solutions. The company builds
upon its scientific expertise in both skin care and nutrition to
continually develop innovative product brands that include the Nu
Skin® personal care brand, the Pharmanex®
nutrition brand, and most recently, the ageLOC®
anti-aging brand. The ageLOC brand has generated a loyal following
for such products as the ageLOC Youth nutritional supplement, the
ageLOC Me® customized skin care system, as well as the
ageLOC TR90® weight management and body shaping system.
Nu Skin sells its products through a global network of sales
leaders in Asia, the Americas,
Europe, Africa and the Pacific. As a long-standing
member of direct selling associations globally, Nu Skin is
committed to the industry's consumer guidelines that protect and
support those who sell and purchase its products through the direct
selling channel. Nu Skin is also traded on the New York Stock
Exchange under the symbol "NUS." More information is available at
nuskin.com.
Please Note: This press release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended that represent the
company's current expectations and beliefs. All statements other
than statements of historical fact are "forward-looking statements"
for purposes of federal and state securities laws and include, but
are not limited to, statements of management's expectations
regarding the company's sales force, new products and initiatives
and the achievement of the initiatives' expected outcomes;
statements of belief; and statements of assumptions underlying any
of the foregoing. In some cases, you can identify these statements
by forward-looking words such as "believe," "expect," "project,"
"anticipate," "estimate," "intend," "plan," "targets," "likely,"
"will," "would," "could," "may," "might," the negative of these
words and other similar words. The forward-looking statements and
related assumptions involve risks and uncertainties that could
cause actual results and outcomes to differ materially from any
forward-looking statements or views expressed herein. These risks
and uncertainties include, but are not limited to, any failure of
current or planned initiatives or products to generate interest
among our sales force and customers and generate sponsoring and
selling activities on a sustained basis. The company's financial
performance and the forward-looking statements contained herein are
further qualified by a detailed discussion of associated risks set
forth in the documents filed by the company with the Securities and
Exchange Commission. The forward-looking statements set forth the
company's beliefs as of the date that such information was first
provided and the company assumes no duty to update the
forward-looking statements contained in this release to reflect any
change except as required by law.
Nu Skin Social Media
Channels
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SOURCE Nu Skin Enterprises, Inc.