LAKE SUCCESS, N.Y.,
Oct. 18, 2017 /PRNewswire/
-- Spectrum Culinary™ oil, the number one organic and
natural culinary oil brand¹, has partnered with celebrity Chef
Marcus Samuelsson to launch the
Spectrum® Evolve Beyond Olive program. The program is
part of Spectrum® brand's promise to be a culinary
partner in everyone's kitchen. It's inspired by the brand's wide
range of estate-grown culinary oils, sourced from worldwide
geographies including Spain and
Italy. These artisanal oils
heighten the flavors of every dish, and Spectrum® brand
is committed to helping consumers accomplish this at
home.
As part of the Spectrum® Evolve Beyond Olive cooking
program, Chef Marcus Samuelsson will
conduct interactive cooking classes at local Farmers Markets in
San Francisco and Austin. There, he will showcase unique ways of
using Spectrum Culinary™ oils to create chef-inspired meals
at home. The recipes are designed to teach participants how to
experiment with several of the more than 30 varieties of Spectrum
Culinary™ oils – including Spectrum® Organic
Extra Virgin Mediterranean Olive Oil, Spectrum® Organic
Virgin Coconut Oil and Spectrum® Avocado Oil – and to
highlight how pairing with local, seasonal produce can enhance the
cooking experience. As part of the partnership, Chef Marcus Samuelsson will also star in a digital
video, showing how easy everyday meals can be elevated with
Spectrum Culinary™ oils.
"Chef Marcus Samuelsson is the
perfect cooking partner for Spectrum®," said
Leah Dunmore, Vice President of
Marketing, Hain Celestial Better-For-You Pantry. "His diverse
culinary background will help demonstrate through the
Spectrum® Evolve Beyond Olive program why Spectrum
Culinary™ oils should be a staple in every kitchen,
restaurant or home."
As a household name in the food world, and an internationally
acclaimed chef and restauranteur, Chef Marcus Samuelsson is the perfect partner to the
Spectrum® brand. His diverse culinary style, drawn from
his birth in Ethiopia, upbringing
in Sweden, and world travels,
complements the varied portfolio of Spectrum®
expeller-pressed oils. With 14 restaurants in five different
countries, Chef Marcus Samuelsson is
committed to sourcing ingredients from local farms all over the
world, further aligning with Spectrum® brand's devotion
to sustainability.
"The right oils are essential to making a great dish," said Chef
Marcus Samuelsson. "I am excited to
partner with Spectrum® to teach consumers that culinary
oils can be a partner in their cooking rather than just an
ingredient."
The Spectrum® brand of high quality oils are
expeller-pressed, meaning no harsh chemicals are used in the
extraction process. These organic and natural oils unlock a
spectrum of endless culinary possibilities!
Fans can follow the Spectrum® Evolve Beyond Olive
tour by visiting the Spectrum® Facebook page or checking
out SpectrumOrganics.com.
The Hain Celestial Group, Inc.
The Hain Celestial Group (Nasdaq: HAIN), headquartered in
Lake Success, NY, is a leading
organic and natural products company with operations in
North America, Europe, Asia
and the Middle East. Hain
Celestial participates in many natural categories with well-known
brands that include Celestial Seasonings®, Earth's
Best®, Ella's Kitchen®, Terra®,
Garden of Eatin'®, Sensible Portions®, Health
Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®,
Casbah®, Rudi's Organic Bakery®, Hain Pure
Foods®, Spectrum®, Spectrum
Essentials®, Imagine®, Almond
Dream®, Rice Dream®, Soy Dream®,
WestSoy®, The Greek Gods®,
BluePrint®, FreeBird®, Plainville
Farms®, Empire®, Kosher Valley®,
Yves Veggie Cuisine®, Better Bean™, Europe's Best®, Cully &
Sully®, New Covent Garden Soup Co. ®,
Yorkshire Provender™, Johnson's Juice Co. ®, Farmhouse
Fare®, Hartley's®, Sun-Pat®,
Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney's®, Lima®, Danival®,
Joya®, Natumi®, GG UniqueFiber®,
Tilda®, JASON®, Avalon Organics®,
Alba Botanica®, Live
Clean® and Queen
Helene®. Hain Celestial has been providing A
Healthier Way of Life™ since 1993. For more information, visit
www.hain.com.
¹ SPINS/IRI Total US FOOD 52 weeks ended 09/10/17 Shelf Stable Oils and Vinegars
View original content with
multimedia:http://www.prnewswire.com/news-releases/spectrum-culinary-oils-and-chef-marcus-samuelsson-team-up-to-inspire-creative-cooking-at-home-300538671.html
SOURCE The Hain Celestial Group, Inc.