Boorito is Back and This Year Chipotle is Sweetening the Deal
October 17 2017 - 9:00AM
Business Wire
No trick: Costumed customers score entrees for three bucks, plus
a chance to win free burritos for a year
Chipotle Mexican Grill (NYSE: CMG) will be holding their
annual Halloween Boorito celebration on Tuesday, Oct. 31, from 3
p.m. to closing, at all Chipotle locations. Customers who show up
in costume will be treated to a three-dollar burrito, bowl, salad
or order of tacos. This year, Chipotle is also sweetening the deal
with a sweepstakes. Customers can text “BOORITO” to 888222 between
Oct. 16 and Oct. 31 at midnight to be entered to win free burritos
for an entire year.
“Boorito is a Chipotle tradition. Our customers love it, and our
restaurant teams have a great time, too,” said Mark Crumpacker,
chief marketing and development officer at Chipotle. “Whether your
costume is elaborate, or you just grab some aluminum foil and
arrive as a burrito, it’s a great way to add some delicious food to
your Halloween celebration.”
Boorito has long been a Chipotle tradition, when customers and
fans of all ages have fun dressing up all in the spirit of
Halloween (and burritos). For more information about this year’s
Boorito celebration, and the Burritos for a Year sweepstakes,
please visit www.chipotle.com/boorito.
ABOUT CHIPOTLE
Steve Ells, Founder, Chairman and CEO, started Chipotle with the
idea that food served fast did not have to be a typical fast food
experience. Today, Chipotle continues to offer a focused menu of
burritos, tacos, burrito bowls, and salads made from fresh,
high-quality raw ingredients, prepared using classic cooking
methods and served in an interactive style allowing people to get
exactly what they want. Chipotle seeks out extraordinary
ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who
produce them. Chipotle prepares its food using only real, whole
ingredients, and is the only national restaurant brand that uses
absolutely no added colors, flavors or other industrial additives
typically found in fast food. Chipotle opened with a single
restaurant in Denver in 1993 and now operates more than 2,300
restaurants. For more information, visit Chipotle.com.
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Chipotle Mexican GrillChris Arnold,
303-222-5912carnold@chipotle.com
Chipotle Mexican Grill (NYSE:CMG)
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