WOONSOCKET, R.I., Oct. 17, 2017 /PRNewswire/ -- Summer Infant
(USA), Inc. ("Summer Infant" or the "Company") (NASDAQ: SUMR), a
global leader in infant and juvenile products has announced the
addition of two new products, the Footsie™ and the
Kicksie™ to their successful SwaddleMe®
lineup of wearable sleep products, as well as three new gift sets.
The SwaddleMe line has been designed and tested to keep babies snug
and comfortable every night throughout their first year. Most
importantly, they are safe sleep options designed to eliminate the
need for loose blankets in the crib. The launch couldn't come at a
better time as October is SIDS Awareness Month, which focuses on
safe sleep practices.
The American Academy of Pediatrics recommends that parents not
only avoid the use of loose bedding but also, "Avoid use of soft
bedding, including crib bumpers, blankets, pillows and soft toys."
In accordance with these recommendations - while being cognizant of
an individual baby's sleep preference, style, and age - the new
Footsie and Kicksie join the award-winning line that currently
includes the Original Swaddle, Pod, Wrap Sack™,
Love Sack™, and muslin
blankets. Also launching are three new gift sets: the SwaddleMe
Essentials Gift Set, Baby Bath Gift Set, and Little Lovey Gift
Set.
"We are thrilled to expand upon our already successful portfolio
of SwaddleMe products and offer consumers more choices when it
comes to safely putting their baby to sleep, as well as some
thoughtful gifting options," said Mark
Messner, President and CEO of Summer Infant. "Every baby has
their preferred method of sleeping, and the Footsie and Kicksie are
additional options for them to sleep safely without compromising on
comfort."
The SwaddleMe Footsie enables parents to safely swaddle infants
in bouncers, rockers, and swings. The footed swaddle provides the
snug comfort of the SwaddleMe Original Swaddle, complete with hook
and loop closures, paired with the freedom to kick and wiggle with
individually covered legs. Baby will stay warm, snug, and comforted
with the adjustable wings that provide the perfect fit. Available
now in a variety of patterns such as Wishful Whales, Sleepy Jungle,
and Classic Stripes at Babies "R" Us, SummerInfant.com, and other
fine retailers for an SRP of $17.99.
With many of the same features as the Footsie, like secure hook
and loop closures for easy, safe swaddling on top, the SwaddleMe
Kicksie has a legs-free vs. footed design so baby can have the
freedom to kick. This is a great option for warmer months.
Available now in a variety of patterns such as Woodland Smiles,
Lots of Love, and Scatter Star at Babies "R" Us, SummerInfant.com,
and other fine retailers for an SRP of $14.99.
About Summer Infant, Inc.
Based in Woonsocket, Rhode
Island, the Company is a global leader of infant and
juvenile products for ages 0-3 years, which are sold principally to
large North American and international retailers. The Company
currently sells proprietary products in a number of different
categories including nursery audio/video monitors, safety gates,
durable bath products, bedrails, nursery products, strollers,
booster and potty seats, bouncers, travel accessories, highchairs,
and swings. Additionally, the Company develops product under two
additional brands, SwaddleMe and Born Free®, selling
swaddling and infant feeding products. For more information about
the Company, please visit www.summerinfant.com.
Contact:
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Allison
Katz
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NOBL
Communications
|
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akatz@noblcomm.com
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SOURCE Summer Infant, Inc.