SAP Enhances Commerce Solution to Help Telecommunications and Media Companies Attract and Retain Customers
October 16 2017 - 9:48AM
Business Wire
SAP SE (NYSE: SAP) today announced an enhanced release of
the SAP® Hybris® Commerce solution for the telecommunications
and media industries. The telecommunications and media accelerator,
developed in collaboration with IBM (NYSE: IBM), addresses
industry-specific challenges when engaging, retaining and acquiring
customers and selling to them. Consumers are increasingly using the
web and mobile channels to research products and services, make
purchases and activate or deactivate services. In response, service
providers need the ability to quickly offer product and service
bundles, as well as personalized customer service and self-service
features.
SAP Hybris* and IBM together are offering an agile solution with
a ready-to-use framework enabling service providers to engage with
customers using feature-rich omnichannel solutions that streamline
the purchase process and help to consistently ensure high-quality,
dependable customer experiences and journeys.
“Telecom and media consumption is becoming increasingly
customizable and is therefore more complicated,” said Matthias
Goehler, senior vice president and head of Industries, SAP Hybris.
“SAP is committed to meeting industry business needs by supporting
new business models, industry regulations and standards. The telco
and media accelerator helps companies achieve and realize their
goals all while getting to market as quickly as possible.”
This latest initiative of the 14-year partnership between IBM
and SAP is rooted in the companies’ deep industry-specific
expertise and understanding of the complex customer journey
associated with telecom and media product offerings. SAP Hybris
Commerce, telco and media accelerator, combines IBM’s technology
integration and services competencies with SAP’s technological
capabilities to foster a continued path of innovation as companies
embrace new and evolving business and technology models, such as
Over the Top (OTT) and the Internet of Things (IoT).
The enhanced accelerator for SAP Hybris Commerce allows telecom
and media providers to:
- Combine digital self-service and
assisted forms of interaction with physical channels, such as
in-store enablement and in-store pick-up services
- Support complex products and
bundles to keep prices and products aligned to industry
standards
- Meet modern security and privacy
standards as required by global regulations
“The telecommunications industry is experiencing a significant
transformation driving companies to invest in capabilities that
modernize operations and allow them to differentiate and drive
value,” said Bob Fox, Global Industry Leader – Telecommunications,
Media and Entertainment, IBM. “Together with SAP Hybris, we offer a
unique commerce solution specifically tailored to meet the demands
of telecommunication providers and media companies, including
add-ons, bundles, promotions, unique checkout flows and more, that
enables them to reinvent business processes and deliver more
engaging digital customer experiences.”
For more information on SAP Hybris solutions, visit
the News Center or follow on Twitter
at @saphybris. For more information on SAP,
visit SAP News Center or follow on Twitter
at @sapnews.
About SAP Hybris SolutionsSAP Hybris solutions provide
omnichannel customer engagement and commerce software that allows
organizations to build up a contextual understanding of their
customers in real time, deliver a more impactful, relevant customer
experience, and sell more goods, services and digital content
across every touch point, channel and device. Through customer data
management, context driven marketing tools and unified commerce
processes, SAP Hybris solutions have helped some of the world’s
leading organizations to attract, retain and grow a profitable
customer base. SAP Hybris software for customer
engagement and commerce provides organizations with the foundation,
framework and business tools to create a holistic customer view
across channels, simplify customer engagement and solve complex
business problems. For more information,
visit www.hybris.com.
*SAP Hybris is a brand name launched in January 2016 to
represent the SAP solutions for customer engagement and commerce as
well as the offerings, employees, and business of acquired company
hybris AG, which continues to be our legal entity until integration
with SAP is complete.
About SAPAs market leader in enterprise application
software, SAP (NYSE: SAP) helps companies of all sizes and
industries run better. From back office to boardroom, warehouse to
storefront, desktop to mobile device – SAP empowers people and
organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP
applications and services enable more than 355,000 business and
public sector customers to operate profitably, adapt continuously,
and grow sustainably. For more information, visit www.sap.com.
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