8x8 Hires Marketing Industry Leaders to Accelerate Global Brand, Customer Demand and Revenue Growth
October 12 2017 - 8:15AM
Business Wire
8x8, Inc. (NASDAQ:EGHT), the leading provider of truly unified
communications, today announced it has strengthened its global
marketing organization with the recent appointments of three senior
executives. Through the addition of industry leaders with deep
marketing expertise, 8x8 is executing on its strategic initiatives
to accelerate go-to-market efforts, advance global brand awareness,
increase customer demand, and speed time to revenue for the
company’s truly unified communications solutions. 8x8 now delivers
one unified platform for cloud communications, collaboration tools,
video conferencing, and contact center solutions to improve IT
efficiency and reduce headaches; one seamless communications
experience for employees and customers; and one real-time data
analytics platform for constant learning and improvement.
“8x8 is the only truly unified solution helping modern
organizations communicate at the speed of employee and customer
expectations. By unleashing the power of the enterprise for every
customer connection, we help businesses improve customer
satisfaction scores, and accelerate time to decision, time to
resolution and time to revenue,” said Rani Hublou, Chief Marketing
Officer of 8x8. “It is an exciting time to be working alongside
some of the best and brightest marketing individuals in the
industry. We will continue to extend 8x8’s compelling value
proposition to our rapidly growing customer base."
Under the leadership of Rani Hublou, 8x8 has committed to
building a world-class global marketing organization to increase
adoption and global expansion of the company’s industry-leading
truly unified communications solutions. Recent marketing executive
hires include:
- Milan Martin, Vice President of Global
Brand and Marketing Communications, is responsible for 8x8’s brand
globally and leads teams across advertising, marketing
communications, public relations, analyst relations, customer
advocacy and corporate events. He has more than 20 years of
advertising and marketing experience and was most recently
President at Grey Global Group. Martin has formerly held
executive-level positions across two continents, leading
large-scale marketing initiatives for dozens of Fortune 500 brands,
including IBM, Symantec, AT&T, Anheuser Busch, Procter &
Gamble, and Motorola.
- Lynn Porterfield, Vice President of US
Midmarket Demand Generation, is responsible for working in lockstep
with sales leadership to help increase the sales pipeline in the
midmarket. She has more than 20 years of experience leading
marketing teams at some of the world’s largest companies such as
IBM and Citigroup. Porterfield joins 8x8 from Hewlett Packard
Enterprise where she most recently served as the company’s
worldwide digital marketing executive.
- Anders Unosson, Vice President of
Marketing Optimization, is responsible for 8x8’s marketing
operations, including data, analytics, SEO/SEM, and digital
efforts. He has spent more than 20 years building large-scale
global mobile applications and service businesses around pioneering
technologies as well as driving corporate, marketing, product, and
sales strategies for some of the world’s largest companies. Unosson
formerly held senior global business leadership and board member
roles, and led strategy, operational improvement, business alliance
and M&A efforts for organizations, such as Siemens, McKinsey
& Co, Ericsson, Volvo, Procter & Gamble, as well as several
private equity and venture capital funds.
The new marketing executive team joins 8x8 at an exciting time
of innovation and growth for the company. Last week, the company
launched 8x8 Virtual Office® Editions, a suite of products designed
to revolutionize business communications. As part of the launch,
8x8 announced the new 8x8 Virtual Office X8 edition, which offers
unified communications, collaboration and contact center in one
solution. By eliminating the communications silos that exist with a
portfolio of fragmented solutions, 8x8 Virtual Office X8 allows
companies to run their business faster and smarter with a unified
solution for efficient and seamless communications and
collaboration between employees, partners and customers.
About 8x8, Inc.
8x8, Inc. (NASDAQ:EGHT), the leading provider of truly unified
communications, powers over a million business users worldwide.
8x8’s suite of products seamlessly weaves together unified cloud
communications, messaging, meetings and contact center solutions so
today’s modern organization can communicate at the speed of
employee and customer expectations. 8x8 uniquely combines one
unified management platform, one seamless communications experience
for employees and customers, and one real-time data analytics
platform for constant learning and improvement. For additional
information, visit www.8x8.com, or connect with 8x8 on LinkedIn,
Twitter, Google+ and Facebook.
8x8® and 8x8 Virtual Office® are trademarks of 8x8, Inc.
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8x8, Inc.John Sun, 408-692-7054john.sun@8x8.comorInkHouse for
8x8Brittany Hendrickson, 415-299-63708x8@inkhouse.com
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