Sales & Marketing Technology Leaders TechTarget & DiscoverOrg Announce Partnership to Accelerate Account-Based Marketing Succ...
October 10 2017 - 11:38AM
Business Wire
Product integration via TechTarget’s IT Deal Alert Priority
Engine platform offers customers the ability to identify,
prioritize and accelerate new pipeline opportunities more
efficiently than ever before
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services and DiscoverOrg, the
leading sales and marketing intelligence provider, today announced
the integration of DiscoverOrg’s trusted account contact data into
the TechTarget Priority Engine™ platform. The solution will
combine, in a unified data feed, TechTarget’s insights into account
purchase intent and named Active Prospect activity with
DiscoverOrg’s deep reach into accounts’ extended buying teams and
contact databases. Priority Engine with DiscoverOrg contact data
will be fully available to customers beginning November 2,
2017.
TechTarget delivers direct, real-time access to the most active
accounts and named prospects conducting purchase research across
hundreds of market segments within key geographies, and ranks those
accounts based on likelihood to engage. By adding DiscoverOrg’s
highly accurate and comprehensive contacts, the combined solution
creates a world-class ABM solution that combines breadth of reach,
purchase power insights and the ability to pinpoint and influence
key prospects in one place.
“It’s important we cover all the people who may be interested in
our solution,” says Emily Ketchum, senior manager of global
marketing operations at Fuze, a leading global cloud-based unified
communications platform and existing TechTarget Priority Engine
customer. “But we don’t want to flood our marketing and sales
queues. The TechTarget/DiscoverOrg integration is a smart way to
prioritize relevant contacts and ensure marketing and sales are
reaching out efficiently.”
As part of this product integration, TechTarget-only customers
will be able to access up to 10 Recommended Contacts from
DiscoverOrg selected according to title/role relevance and
seniority at no additional cost. TechTarget customers who already
subscribe to DiscoverOrg will have unlimited access to
DiscoverOrg’s entire database of contacts at the accounts Priority
Engine identifies as being in-market.
“The DiscoverOrg/TechTarget partnership helps me isolate
companies within a buying cycle, pinpoint the active researchers
and identify the relevant members of the extended buying team,”
said Doug Pullman, director of global Campaigns and digital
marketing at K2, a leading business process management software
provider and existing TechTarget Priority Engine customer. “The
goal is always to get in front of the right audience efficiently,
and Priority Engine with DiscoverOrg is a good way to go about
it.”
The combination of these two rich data sources within one
comprehensive platform will help Technology Marketing and Sales
teams:
- Access 2-3x more contacts per ranked,
segment-specific account, all of which have proven purchase
intent.
- Expand territory coverage and ability
to prioritize contacts by their engagement and involvement in the
purchase — TechTarget Leads, TechTarget Active Prospects,
TechTarget Suspects and DiscoverOrg Recommended Contacts.
- Drive increased engagement and yield at
a decreased cost-per-conversion.
- Empower advanced use cases and
multi-tiered nurture streams in leading marketing automation
platforms (MAPs) and CRM systems.
TechTarget CEO Michael Cotoia provided insight into why this
partnership is so important to TechTarget and DiscoverOrg
customers: “Our goal is to help B2B tech providers discover and
influence the Target Buying Team at accounts in their market
segment. Our partnership with DiscoverOrg means that our sales and
marketing customers have the ability to create, prioritize,
influence and convert new pipeline opportunities faster and more
cost-efficiently than ever before.”
Henry Schuck, DiscoverOrg CEO added: “Sales and marketing teams
need to be able to execute ABM at scale without jumping between a
dozen different platforms to get a comprehensive view of their
target accounts. This partnership helps DiscoverOrg customers
accelerate pipeline and revenue growth by aligning DiscoverOrg’s
trusted contacts and intelligence with TechTarget’s active,
in-market accounts in Priority Engine.”
For more information on TechTarget’s Priority Engine, visit
TechTarget.com/Priority-Engine. For more information on
DiscoverOrg, visit DiscoverOrg.com.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
About DiscoverOrg
DiscoverOrg is the leading global sales and marketing
intelligence tool used by 4,000 of the world’s fastest growing
companies to accelerate growth. The company itself has been named
an Inc. 5000 fastest-growing company seven times. DiscoverOrg’s
award-winning solutions provide a stream of accurate and actionable
company, contact, and buying intelligence that can be used to find,
connect with, and sell to target buyers more effectively – all
integrated into the leading CRM, SDR, and Marketing Automation
Tools in the market. DiscoverOrg’s team of over 250 researchers
refreshes every data point at minimum every 60 days – ensuring
customers reach the right buyers with the right message at the
right time.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and IT Deal Alert and
Priority Engine are trademarks of TechTarget. All other trademarks
are the property of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20171010006357/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.comorDiscoverOrgKatie Bullard,
800-914-1220Chief Growth Officerpr@discoverorg.com
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