NEW YORK, Oct. 10, 2017 /PRNewswire/ -- Meredith
Corporation (NYSE: MDP) (www.meredith.com), the nation's leading
media and marketing company serving 110 million unduplicated U.S.
women and 70 percent of American Millennial women, today announced
that the Meredith E-commerce Network has been named "Innovator of
the Year – Publisher" By Commission Junction Affiliate (CJ
Affiliate). The award recognizes Meredith as the media company with the most
creative use of new ideas, methods, or technologies to shape the
affiliate world.
"The Meredith E-commerce Network was a clear choice for this
important award," said Scott
Ginsberg, VP of Publisher Development at CJ Affiliate. "In a
few short years, it has scaled its business to millions of shoppers
across industry-leading brands, bringing seamless affiliate
integration and new, innovative formats to the industry."
The Meredith E-commerce Network has proprietary technology that
matches content with relevant products and seamlessly integrates
them into editorial content, while featuring them within branded
digital "shops." The Meredith E-commerce Network currently spans
seven Meredith Digital brands, with print integrations and digital
stores on Parents, Shape, Better Homes & Gardens, Allrecipes,
Fitness, MyWedding, and MORE.
"We are always looking for new ways to innovate and provide the
Meredith consumer with all of the
benefits of e-commerce woven into Meredith's premium editorial content
environments," said Mom Chan, General Manager of The Meredith
E-commerce Network. "We are honored to have our hard work
recognized by such an important partner and leader in the affiliate
space."
The Meredith E-commerce Network processes 140 million products a
day from a wide range of sources, including affiliate partners,
third-party aggregators and direct partners. Over the past two
years, the revenue it has driven to its partners has grown by more
than six-fold.
"When we acquired ShopNation in 2012, e-commerce was a nascent
business for large publishers," said Andy
Wilson, Meredith Corporation SVP of Consumer Revenue. "We
recognized the opportunity early, and what the team has built and
transformed into the full-fledged Meredith E-commerce Network is
nothing short of remarkable."
ABOUT MEREDITH
CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com)has been
committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms
– including broadcast television, print, digital, mobile and video
– to provide consumers with content they desire and to deliver the
messages of its advertising and marketing partners.
Meredith's National Media Group
reaches 110 million unduplicated women every month, including 70
percent of U.S. Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes & Gardens, Allrecipes, Parents,
SHAPE, Martha Stewart Living and The
Magnolia Journal. Meredith also
features robust brand licensing activities, including more than
3,000 SKUs of branded products at 5,000 Walmart stores across the
U.S. Meredith Xcelerated Marketing is an award-winning, strategic
and creative agency that provides fully integrated marketing
solutions for many of the world's top brands, including The Kraft
Heinz Co., Bank of America, WebMD, Volkswagen and NBCUniversal.
Meredith's Local Media Group
includes 17 television stations reaching 11 percent of U.S.
households. Meredith's portfolio
is concentrated in large, fast-growing markets, with seven stations
in the nation's Top 25 – including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's
stations produce 700 hours of local news and entertainment content
each week, and operate leading local digital destinations.
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SOURCE Meredith Corporation