Raising A Reader MA Hosts Third Annual Leadership in Literacy Breakfast
October 10 2017 - 8:05AM
Raising A Reader MA (RAR-MA, Inc.) will host its third annual
Leadership in Literacy Breakfast, honoring and highlighting
inspiring business leaders who utilize their influence to change
lives through literacy and learning. This year’s award recipient,
Cynthia Croatti, executive vice president of UniFirst, is being
recognized for her work in support of early literacy and her focus
on corporation/nonprofit partnerships. Massachusetts Speaker of the
House Robert A. DeLeo will also be honored as the Legislator of the
Year for his contributions to early education and care initiatives.
This year’s Leadership in Literacy Award Breakfast will take
place Friday, October 27, 2017 from 7:30 a.m.–9:00 a.m. at the
Mandarin Oriental in Boston. For additional information on the
event, sponsorship opportunities, or to purchase tickets, Click
Here or visit https://www.501auctions.com/raisingareaderma/.
The Leadership in Literacy Breakfast has raised over $125,000
annually in recent years, helping provide families across the
Commonwealth of Massachusetts access to a book rotation and share
program, as well as access to parent education workshops. Corporate
influencers from around the state will be in attendance at the
event with a common goal of supporting early education initiatives
that strengthen our families and communities. The event highlights
the work being done by community leaders to end the cycle of low
literacy rates.
Croatti’s many contributions to the community are made evident
with the recent partnership between Raising A Reader MA and
UniFirst. The first of its kind, the program provides UniFirst
employees access to the Raising A Reader MA Red Bag Book Rotation
and Share Program. Participation in this program underscores the
importance of early literacy in laying the foundation for a
lifetime of learning. RAR-MA supports critical literacy efforts at
a young age, as 90% of a child's brain develops by the age of five.
Because most children’s interaction at that age is with their
parents, coupling access to books with parent education in a
child’s early years can measurably increase their academic
success.
“The launch of our first corporate program validates our work to
address the issue of low reading proficiency,” said Christine Ward,
executive director of Raising A Reader MA. “UniFirst is a
philanthropic leader, focused on family and building a strong and
inclusive corporate culture. This is just the beginning and we
expect other corporations to follow, allowing otherwise isolated
groups to be able to access our critical early literacy
resources.”
“We’re honored to have Cynthia recognized with the Leadership in
Literacy Award. Raising A Reader has created strong programs that
allow families and caregivers to understand the important roles
they play in early child development,” said Adam Soreff, director
of marketing and communications at UniFirst. “Cynthia has been a
strong supporter of early literacy and corporate partnerships with
nonprofits, and this award acknowledges her accomplishments and her
continued focus on providing employee benefits that strengthen the
current and future workforce,” he added.
About Raising A Reader MARaising A
Reader MA is an evidence-based early literacy program that helps
families of young children (birth through age six) develop,
practice, and maintain habits of reading together at home. Raising
A Reader MA’s core program increases access to books and offers
support for strengthening the culture of reading at home. The model
is driven by more than 25 years of research that shows the most
significant factor impacting a child’s academic success is being
regularly read to by a parent or other primary adult caregiver
before starting kindergarten.
About UniFirst Corporation Headquartered
in Wilmington, Mass., UniFirst Corporation (NYSE:UNF) is a North
American leader in the supply and servicing of uniform and workwear
programs, as well as the delivery of facility service programs.
Together with its subsidiaries, the company also provides first aid
and safety products, and manages specialized garment programs for
the cleanroom and nuclear industries. UniFirst manufactures its own
branded workwear, protective clothing, and floorcare products, and
with 250 service locations, over 300,000 customer locations, and
14,000 employee Team Partners, the company outfits nearly 2 million
workers each business day. For more information, contact UniFirst
at 800.455.7654 or visit UniFirst.com.
CONTACTS:Adam SoreffUniFirst, Director of
Communications978.527.4349 asoreff@unifirst.com
Christine WardRaising A Reader
MA617.292.2665christine@raisingareaderma.org
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