CBL Properties Announces Completion of Strategic Rebranding Initiative
October 05 2017 - 1:30PM
Business Wire
CBL Properties (NYSE: CBL) today announced the completion of a
strategic rebranding initiative to update its communications and
more accurately reflect the company’s current strategy, vision and
values. Going forward, the company will refer to itself as CBL
Properties and will use newly designed business and consumer facing
communications tools and messaging.
“The rebrand aligns our corporate vocabulary with our current
strategy and vision for the future of CBL,” said Stephen Lebovitz,
president and CEO. “Our properties are not just about retail or
shopping – they serve as gathering places for their respective
communities. They are evolving through the addition of more food,
entertainment, service, fitness and other new uses, and we are
actively exploring adding hotels, medical, office, residential and
education components. Situated in dynamic markets with excellent
access and infrastructure, our properties are positioned to quickly
adapt to changing consumer preferences. We are proud of our history
and previous success and are committed to the ongoing evolution
required to generate future growth.”
CBL is a forward-thinking company, dedicated to excellence and
innovation. At the same time, CBL remains true to both its core
strategy of redeveloping and actively managing its portfolio of
well-positioned market-dominant properties to deliver attractive
returns and to its core value of investing in its communities and
its people.
“As technology continues to drive change, CBL must not only
adjust its operations to compete and grow market share, but also
connect more directly with consumers and other partners,” added
Lebovitz. “Our new corporate and property websites, which debuted
earlier this year, provide us a renewed opportunity to communicate
with our audiences while highlighting the value of our company and
the breadth of experiences we offer at our properties.”
About CBL Properties
Headquartered in Chattanooga, TN, CBL Properties owns and
manages a national portfolio of market-dominant properties located
in dynamic and growing communities. CBL’s portfolio is comprised of
121 properties totaling 75.5 million square feet across 27 states,
including 78 high-quality enclosed, outlet and open-air retail
centers and 14 properties managed for third parties. CBL
continuously strengthens its company and portfolio through active
management, aggressive leasing and profitable reinvestment in its
properties. For more information visit cblproperties.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20171005006081/en/
CBL PropertiesInvestor Contact:Katie Reinsmidt,
423-490-8301Chief Investment
Officerkatie.reinsmidt@cblproperties.comorMedia Contact:Stacey
Keating, 423-490-8361stacey.keating@cblproperties.comDirector –
Public Relations & Corporate Communications
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