NEW YORK, Oct. 5, 2017 /PRNewswire/ -- Weber
Shandwick, one of the world's leading global communications and
engagement firms, announced today an exclusive partnership with
SellersEaston Media, a content creation company led by Pattie Sellers and Nina
Easton, to develop a new video interview series,
VoiceUp. The series is designed to tell the stories of
female executives and accelerate gender parity in the executive
ranks. At a time when women are still significantly
underrepresented in leadership positions in business, research
from Weber Shandwick shows that the visibility of women
in top executive roles significantly increases the interest
level of rising female professionals to become leaders themselves.
By providing female leaders a platform with VoiceUp, Weber
Shandwick builds on its longstanding commitment to advancing gender
parity at the top levels of business.
One-on-one videos produced by award-winning filmmakers will
document the pivotal moments that led top-ranking women across
diverse business sectors to seize their rightful share of voice as
business leaders.
"There's no lack of discussion around the gender imbalance in
the C-suite – but amid the flurry of dismal data that we trench
through daily, what we don't hear about often enough are the
remarkable stories behind the women who have made it to the top –
how they got their voices and raised them to find success,"
said Gail Heimann, President of
Weber Shandwick. "This series is an opportunity to lift the
profiles of those highly successful women in a way that inspires
rising stars to earn their own seats at the table. Pattie and Nina
were the obvious choice to partner on this endeavor, as their
reputations as two of the foremost experts on leadership are
undeniable."
Founded by Sellers and Easton in 2016, SellersEaston Media
captures and curates the stories behind the lives, times and
accomplishments of successful people. With decades of
experience interviewing and writing about CEOs and other leaders –
in print, on video, on stage – Sellers and Easton understand that
what matters most is impact: how leaders effectively inspire
with purpose and strong voices. Moreover, Sellers and Easton
have dedicated their careers to studying and interviewing women
leaders in business and other fields. The two women remain
involved at the senior-most levels
of Fortune's Most Powerful
Women Summits.
"The first step in advancing gender parity is to showcase
female role models and help these women understand their own paths
to success – and amplify their leadership stories," Sellers
said.
Easton added: "The theme of finding and using your voice –
talking with each woman about how she found her voice and uses
it to lead – is inspirational and important. As we interview
these women leaders and help them communicate their stories on
video, we're helping them raise their voices."
For VoiceUp, Weber Shandwick will work
with SellersEaston Media to select women for the series, shape the
narrative of each woman's leadership story, and amplify her
message. The partnership underscores Weber Shandwick's
longstanding expertise in advising female executives. Over the past
six years, the firm's Executive Equity & Engagement specialty
has counseled more than 125 CEOs and other C-level executives.
One-third of these executives have been women. Experts from Weber
Shandwick's Executive Equity & Engagement specialty within in
its global Corporate practice will lead the work on the
VoiceUp project.
About Weber Shandwick
Weber Shandwick is a leading global communications and
engagement firm in 80 cities across 34 countries, with a network
extending to 128 cities in 81 countries. The firm's diverse team of
strategists, analysts, producers, designers, developers and
campaign activators has won the most prestigious awards in the
world for innovative, creative approaches and impactful work. Weber
Shandwick was the only public relations agency included on the
Advertising Age Agency A-list in 2014 and 2015 and the only
PR firm designated an A-List Agency Standout in 2017. Weber
Shandwick was honored as PRWeek's Global Agency of the Year
in 2015, 2016 and 2017, The Holmes Report's Global Agency of
the Year in 2010, 2012, 2014 and 2015 and The Holmes
Report's Global Digital Agency of the Year in 2016. The firm
deploys deep expertise across sectors and specialty areas,
including consumer marketing, corporate reputation, healthcare,
technology, public affairs, financial services, employee
engagement, social impact, financial communications and crisis
management, using proprietary social, digital and analytics
methodologies. Weber Shandwick is part of the Interpublic Group
(NYSE: IPG). For more information, visit
www.webershandwick.com.
About SellersEaston Media
Founded by award-winning Fortune Magazine writers Pattie
Sellers and Nina Easton,
SellersEaston Media works with individuals to capture their life
stories, companies to fortify their brands, and executives to
elevate their careers. SellersEaston is built on the premise that
life stories, credibly told, are fundamental to building
authenticity and trust. Applying their keen understanding of
leadership honed over decades writing about prominent people in
business, government and philanthropy, Pattie Sellers and Nina
Easton work with utmost care and discretion to help clients
identify the essence of their story, shape their narrative, and
communicate what is most valuable to the audience they want to
reach. SellersEaston works in a variety of formats, including
video, print, digital, and live events. The client owns the
content–and by sharing that content, with the attendant values and
lessons that come with success, anyone can secure a bright future
and positively impact generations to come.
Contact: Michelle Giuda
Company: Weber Shandwick
Phone: 212.445.8088
Email: mgiuda@webershandwick.com
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