FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

HERLIHY DONAGH
2. Issuer Name and Ticker or Trading Symbol

Bloomin' Brands, Inc. [ BLMN ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
EVP Digital and CIO
(Last)          (First)          (Middle)

2202 NORTH WEST SHORE BLVD., STE. 500
3. Date of Earliest Transaction (MM/DD/YYYY)

10/1/2017
(Street)

TAMPA, FL 33607
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   10/1/2017     M    12500   A $0   12500   D    
Common Stock   10/1/2017     F    3419   D $0   9081   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units   $0.0   10/1/2017     M         12500      (1)   (2) Common Stock   12500.0   $0   12500   D    
Restricted Stock Units   $0.0                      (3)   (2) Common Stock   13467.0     13467   D    
Restricted Stock Units   $0.0                      (4)   (2) Common Stock   10082.0     10082   D    
Stock Option (right to buy)   $17.27                      (5) 2/24/2027   Common Stock   32080.0     32080   D    
Stock Option (right to buy)   $17.15                      (6) 2/25/2026   Common Stock   31335.0     31335   D    
Stock Option (right to buy)   $25.36                      (7) 2/26/2025   Common Stock   26471.0     26471   D    
Stock Option (right to buy)   $18.12                      (8) 10/1/2024   Common Stock   250000.0     250000   D    

Explanation of Responses:
(1)  These restricted stock units, in the original grant amount of 50,000, began vesting in four equal annual installments on October 1, 2015.
(2)  This field is not applicable.
(3)  These restricted stock units, in the original grant amount of 13,467, will begin vesting in four equal annual installments on February 24, 2018.
(4)  These restricted stock units, in the original grant amount of 13,442, began vesting in four equal annual installments on February 25, 2017.
(5)  These stock options, in the original grant amount of 32,080, will begin vesting in four equal annual installments on February 24, 2018.
(6)  These stock options, in the original grant amount of 31,335, began vesting in four equal annual installments on February 25, 2017.
(7)  These stock options, in the original grant amount of 26,471, began vesting in four equal annual installments on February 26, 2016.
(8)  These stock options, in the original grant amount of 250,000, began vesting in four equal annual installments on October 1, 2015.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
HERLIHY DONAGH
2202 NORTH WEST SHORE BLVD.
STE. 500
TAMPA, FL 33607


EVP Digital and CIO

Signatures
Kelly Lefferts, Attorney in Fact 10/3/2017
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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