MINNEAPOLIS, Oct. 2, 2017 /PRNewswire/ -- The Pillsbury®
Bake-Off® Contest is back with a new twist and we are calling
all home cooks nationwide to fire up their ovens and imagine the
possibilities with Pillsbury. In partnership with Food Network and
The Pioneer Woman, Ree Drummond, Pillsbury is celebrating family
memories made at home, by seeking out your family's favorite
recipes and the inspiration and stories behind
them.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8173751-pillsbury-food-network-bake-off-contest/
As an evolution of the beloved Pillsbury Bake-Off Contest,
this year home cooks are asked to share how they use Pillsbury in a
family favorite recipe and to also share the story behind their
recipe. Do you have a twist on a recipe passed down
from a relative? Is there a special family tradition that
surrounds the recipe? Judges will consider both the recipe and the
story behind the recipe in their judging. Contestants may submit
their original recipe using Pillsbury® refrigerated dough along
with the inspiration behind it for any of the
following categories: Cozy Breakfasts, Appetizers for Any Party,
Dinners with Heart, and No-Fuss Desserts at BakeOff.com.
"Baking traditions have always been important in my family, and
the Pillsbury Bake-Off Contest, which is a baking tradition in
itself, has shaped the way many people bake for their own families
today," said Ree Drummond. "Partnering with both Pillsbury and Food
Network to celebrate the memories made by American home cooks every
day in kitchens around the country will be heartwarming, fun, and
totally delicious."
This year's grand prize winner will receive a trip to
New York for an appearance on Food
Network's hit show The Kitchen, a feature in Food Network
Magazine, a kitchen makeover from GE Appliances and $50,000 in cash. Four lucky category winners will
each be awarded a trip to New York
for an appearance on The Kitchen, a feature in Food Network
Magazine, a suite of GE Appliances and $5,000 in cash.
"The Pillsbury Bake-Off Contest was created as a way to
celebrate home cooks across America, and this year, we wanted to do
even more to highlight the important role these recipes play in
peoples' lives," said Joanna Hargus,
Senior Marketing Manager for Pillsbury. "We know that families are
looking for more ways to make memories together at home and often
food and well-loved recipes are at the center of those memories and
traditions. Our partnership with Food Network allows us to
celebrate our finalists on an even bigger stage with a
once-in-a-lifetime experience and a chance to share their story
alongside some of Food Network's most inspirational stars."
This year's Contest sponsors speak to both the heritage of the
contest as well as the changing preferences of home cooks. Since
1949, Sponsor GE Appliances® has provided thousands of ranges for
the Pillsbury Bake-off enabling contestants to cook their cherished
recipes with the latest technology including induction cooktops and
true European convection ovens. Truvia® brand, a proud first-time
sponsor, helps home cooks reduce sugar and calories in their
favorite recipes without compromising the flavor they love.
Naturally sweetened with extract from the leaves of the stevia
plant, Truvia® sweetener's family of zero- and reduced-calorie
products can be used anywhere sugar is used for fewer calories with
all the flavor. This holiday season, bakers can reduce sugar in
their Bake-Off® recipes with Truvia® Cane Sugar Blend and Truvia®
Brown Sugar Blend for natural sweetness with 75% fewer calories per
serving than sugar. The Truvia® Sugar Blends contain a blend of
stevia sweetener and cane sugar or brown sugar – and bake and brown
just like sugar without losing the texture and sweetness of
family-favorite recipes.
In addition to the Bake-Off Contest, Pillsbury and General Mills
are helping more families create and share homemade memories
through support of Habitat for Humanity. For more than three
decades, General Mills and its Foundation have supported the work
of Habitat for Humanity locations across the U.S., including over
$3.5 million in grants and thousands
of donated hours by employee volunteers.
Learn more about the 2018 Pillsbury Bake-Off Contest, visit
www.BakeOff.com or on social media at Facebook and Instagram.
Since its inception in 1949, the Pillsbury Bake-Off Contest has
been about inspiring home cooks everywhere to share their recipes,
and celebrating the stories behind them. Over the years the contest
has grown and changed to reflect what's happening in real homes
across the country.
About General Mills
General Mills is a leading global food company that serves the
world by making food people love. Its brands include Pillsbury,
Betty Crocker, Progresso Soup,
Larabar, Cheerios, Annie's, Yoplait, Nature Valley, Fiber One,
Haagen-Dazs, Old El Paso, Wanchai
Ferry, Yoki and more. General Mills is headquartered in
Minneapolis, Minnesota, USA. For
more information visit www.generalmills.com
About GE Appliances
GE Appliances, a Haier company, makes moments that matter for
our owners through our passion for making great appliances and
providing unparalleled services. Owners have more choices than ever
before under the Hotpoint, GE®, Haier, GE Café™, GE Profile™ and
Monogram® brands. Our products include refrigerators, freezers,
cooking products, dishwashers, washers, dryers, air conditioners
and water filtration systems. A leader in WiFi-connected
technology, owners can monitor and maintain our connected suite of
appliances from virtually anywhere, making owners' lives easier
while improving their daily routines. For more information
visit www.geappliances.com/our-company.
About the Truvia® brand
Sweetness is meant to be enjoyed. That's why the
Truvia® brand created a family of zero- and
reduced-calorie sweeteners that reduce sugar and calories, not
sweetness. Truvia® Natural Sweetener, made with the best
tasting part of the stevia leaf, is No. 1 in its category of
zero-calorie natural sweeteners in the U.S. and is also available
to consumers in Europe and
Canada. The Truvia®
Sugar Blends combine stevia sweetener with sugar or brown sugar for
use in most baked goods where sugar provides important
functionality beyond sweetness, such as texture, moistness, volume
and browning. For more information, visit www.Truvia.com.
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SOURCE General Mills