American Airlines and Casper Help Travelers Dream Big With New Suite of Onboard Bedding
September 29 2017 - 10:00AM
Yesterday at its 2017 Media & Investor day American Airlines
announced that it is partnering with innovative global sleep
company Casper to offer a best-in-class sleep experience to
American Airlines customers.
Beginning in December, customers seated in long-haul
international and transcontinental First or Business class and
Premium Economy can enjoy a suite of advanced sleep offerings
designed by Casper’s award-winning engineering team. The Casper
line of sleep products will include a mattress pad, duvet, pillow,
day blanket, lumbar pillow, pajamas and slippers, with the exact
offering varying based on the route.
Casper studied the travel environment for months to better
understand the challenges of in-flight sleep. Casper’s sleep
engineers then applied their renowned expertise in sleep research
and sleep science to design innovative products specifically for
air travel and made exclusively for American Airlines.
Casper researched more than a dozen versions of the onboard
pillow and tested it with a variety of fibers to find the perfect
balance of support and breathability for customers. Inspired by
performance outerwear, Casper’s signature duvet and the onboard
duvet are created to provide comfort at all altitudes, and its
sewn-through seams create small, rectangular chambers for a
consistent fill distribution to stay fluffy and in place.
American put these designs to the test with customers on some of
its longest flights, including Los Angeles to Auckland, New
Zealand. The airline also tapped the expertise of some of its most
frequent travelers, its flight attendants, for advice on fit,
durability and comfort.
“Customers and crew members who tried Casper on our flights said
they loved it,” said Kurt Stache, American Airlines senior vice
president for Marketing, Loyalty & Sales. “Casper has set a new
standard for premium sleep products and our new line showcases
their attention to detail and design, and their commitment to
providing the best rest possible for American Airlines
customers.”
Casper was founded in 2014 with the mission of improving sleep
and modernizing the mattress industry. This is the first time
Casper has applied its sleep expertise beyond the home to the world
of travel.
“Our mission has always been to create products that help people
dream their way to a better life,” said Philip Krim, Casper
co-founder and CEO. “In collaboration with American, we are now
able to apply our expertise in sleep science to redefine comfort
and sleep in flight.”
Casper products will be available on these select routes in
addition to traditional long-haul international and
transcontinental routes:
- Boston (BOS) – Los Angeles (LAX)
- New York’s John F. Kennedy (JFK) – Seattle (SEA)
- Miami (MIA) – Seattle (SEA)
- Miami (MIA) – San Francisco (SFO)
- U.S. to Hawaii
- U.S. to Northern Rim of South America (MAR, MAO, BOG, CCS, CLO,
GYE, LPB, MDE, UIO, VVI)
About American Airlines GroupAmerican Airlines
and American Eagle offer an average of nearly 6,700 flights per day
to nearly 350 destinations in more than 50 countries. American has
hubs in Charlotte, Chicago, Dallas/Fort Worth, Los Angeles, Miami,
New York, Philadelphia, Phoenix, and Washington, D.C. American is a
founding member of the oneworld® alliance,
whose members serve more than 1,000 destinations with about 14,250
daily flights to over 150 countries. Shares of American Airlines
Group Inc. trade on Nasdaq under the ticker symbol AAL. In 2015,
its stock joined the S&P 500 index. Connect with American on
Twitter @AmericanAir and at
Facebook.com/AmericanAirlines.
Corporate
Communications817-967-1577mediarelations@aa.com
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