National CineMedia (NCM) Launches Noovie Pre-Show In Movie Theaters Nationwide
September 28 2017 - 9:30AM
Business Wire
The Walt Disney Studios to Feature Upcoming
Films in Noovie Backlot Segments
What’s Noovie? Audiences will soon find out when National
CineMedia (NCM)’s new Noovie pre-show launches on over 20,600
screens in 1,700 movie theaters throughout the U.S. this
weekend.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170928005354/en/
What's Noovie? NCM's new pre-show,
bringing moviegoers to what's next in entertainment. (Graphic:
Business Wire)
Noovie is focused on leading moviegoers to what’s next in
entertainment. Reimagined for today’s movie audiences, Noovie will
replace NCM’s FirstLook pre-show in top theaters across the country
including AMC, Cinemark, Regal Entertainment Group, and 49 other
regional and local theater chains.
Entertaining content is a core element of Noovie, and NCM will
be programming an exclusive Noovie content pod in the show that
will give audiences a look at “what’s Noovie” in their world,
including movies, music, local and more. The Walt Disney Studios
has signed on as the premiere studio for new Noovie Backlot
segments through June of 2018, and will offer a unique
behind-the-scenes look at upcoming films from Disney, Pixar, Marvel
Studios and Lucasfilm including Coco, Star Wars: The Last Jedi,
Black Panther, A Wrinkle In Time, Avengers: Infinity War, Untitled
Han Solo Star Wars Anthology Film and The Incredibles 2. The first
Noovie Backlot segment for Disney-Pixar’s Coco will feature a
real-life Xolo dog going on an adventure at Pixar studios – playing
catch, making friends, grabbing lunch, and living his best life –
just like the animated Xolo dog Dante in the film.
“We’re excited to expand our relationship with NCM,” said David
Sieden, VP Cinema Partnerships for the Walt Disney Studios. “There
is no better showcase for our studio content than the big screen,
and Noovie Backlot is a fresh way to give fans a fun and exclusive
look at our slate of upcoming films.”
Noovie Soundcheck, an exclusive, cinema-first music series in
partnership with Sony Music Entertainment’s Rumble Yard that gives
fans a glimpse into those unscripted, unrehearsed moments with the
band before the concert crowds arrive, is also premiering in Noovie
in October. The first segment will feature Foo Fighters, filmed
during the soundcheck for their recent Landmarks Live In Concert
show shot at the Acropolis in Greece.
As it continues to evolve, Noovie will feature fun games
including Name That Movie trivia and Fantasy Movie League, an
experience that combines the fierce competition of fantasy sports
with the insanely popular world of entertainment and movies. NCM’s
new Noovie pre-show will also continue to showcase entertainment
content from ABC Networks, Amazon, Disney, Google, Hulu, Nintendo,
NBC, Toyota, Turner Broadcasting System, and more, along with
national, regional and local advertising.
“Noovie gives movie audiences a reason to arrive early to
discover what’s next, and will soon go beyond the big screen with
new Noovie digital properties that deliver entertaining content,
purposeful commerce, and interactive gaming opportunities for movie
audiences,” said NCM’s CEO, Andy England. “Now is a great time to
go to the movies.”
Get to the theater early to catch Noovie on the big screen, or
see what’s Noovie on Facebook
(http://www.facebook.com/WhatsNoovie/), Twitter
(http://twitter.com/WhatsNoovie/) and Instagram
(http://www.instagram.com/WhatsNoovie/). To find a Noovie theater
near you, click here.
About National CineMedia (NCM)
National CineMedia (NCM) is America’s Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector
between brands and movie audiences. According to Nielsen, more than
750 million moviegoers annually attend theaters that are currently
under contract to present NCM’s Noovie pre-show in 49 leading
national and regional theater circuits including AMC Entertainment
Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal
Entertainment Group (NYSE: RGC). NCM’s cinema advertising network
offers broad reach and unparalleled audience engagement with over
20,600 screens in approximately 1,700 theaters in 187 Designated
Market Areas® (all of the top 50). NCM Digital goes beyond the big
screen, extending in-theater campaigns into online and mobile
marketing programs to reach entertainment audiences. National
CineMedia, Inc. (NASDAQ: NCMI) owns a 48.8% interest in, and is the
managing member of, National CineMedia, LLC. For more information,
visit www.ncm.com.
Noovie logos and artwork can be found at
http://press.ncm.com/images-logos.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170928005354/en/
National CineMediaAmy Jane Finnerty,
212-931-8117amy.finnerty@ncm.com
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