WOONSOCKET, R.I., Sept. 27, 2017 /PRNewswire/ -- CVS Pharmacy,
the retail division of CVS Health (NYSE: CVS), announced the grand
opening of a new flagship location in New
York City. The new store at 1440 Broadway on the northeast
corner of 40th Street in Times Square is the latest
location to feature CVS Pharmacy's new store format, announced
earlier this year, designed with a deeper, expanded health and
beauty focus across the aisles.
"We're excited to bring our enhanced customer experience to
Times Square, one of the world's most vibrant and visited
neighborhoods," said Judy Sansone,
Senior Vice President, Front Store Business and Chief Merchant.
"This store features the newest experiences CVS Pharmacy has to
offer in health, wellness and beauty."
Spanning two floors and measuring more than 13,000 square feet,
the new location features "Discovery Zones" which allow customers
to shop an assortment of new products across several themes:
Healthy Eating on-the-go, Advanced Skin Care, Sleep and Mood,
Connected Health and more. To reflect the consumer-shift from acute
sick-care to proactive self-care, the Times Square location has an
extensive assortment of more than 3,400 additional new products in
health, beauty and better-for-you foods.
Among the new features, the new Times Square CVS Pharmacy
location will include:
- Personalization at Pharmacy: With personalized programs,
a dedicated network of pharmacists available to address patient
questions and innovative digital tools and services, CVS Pharmacy
is reinventing pharmacy to help people on their path to better
health.
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- Digital tools like the CVS Pharmacy mobile app help customers
adhere to their medications by notifying them when a prescription
is ready for pick-up and alerting them when it's time to take their
medication. With a nationwide network of over 9,700 locations,
patients local to New York City or
visiting from all over can gain access to their prescriptions, get
a vaccine, including a flu shot, or seek professional counsel from
a local pharmacist 7 days a week with no appointment needed.
- Expanded Health Services: In addition to the new
personalized pharmacy offerings, customers will have access to
expanded health services that include a walk-in MinuteClinic and
Optical Center to ensure convenient access to quality health
care.
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- Staffed by nurse practitioners who specialize in family health
care, the walk-in MinuteClinic will provide a wide array of
prevention and wellness services that are high-quality and
affordable for patients ages 18 months and up.
- The new Optical Center uses the latest technologies to
precisely and thoroughly support vision and eye health and will be
staffed by Doctors of Optometry who can provide comprehensive eye
exams, diagnosis and treatment of eye disease, and offer contact
lens fittings and prescriptions.
- Elevated Beauty: With the latest innovations from both
popular and new, unexpected beauty brands, CVS Pharmacy continues
to expand its assortment of "on-trend" and differentiated products,
as well as an assortment of items that offer greater skin health
benefits and more natural ingredients. CVS Pharmacy recently
removed all sun care products with SPF lower than 15 from its
shelves while expanding products with SPF 30/broad spectrum,
natural beauty brands and products focused on skin health. By the
end of 2019, all parabens, phthalates and formaldehyde donors in
products within the CVS Health, Beauty 360, Essence of Beauty,
Promise Organic and Blade store brand product lines will be
removed. To help improve customer exploration and inspiration, the
Trend Wall features new launches and niche brands, and the Beauty
on the Go fixtures highlight on-the-go options at checkout.
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- A pop-up new to CVS Pharmacy and exclusive to the new Times
Square location – as well as to the recently re-vamped Columbus Circle location – the new K-Beauty
Shop-in-Shop will feature nearly 500 innovative and eye-catching
Korean beauty products across healthy skincare and playful beauty
including cosmetics, masks and hand, body and lip care. Based on
the successful launch earlier this year of the K-Beauty HQ at 2,100
CVS Pharmacy locations nationwide, which brought the K-Beauty trend
to more stores than any other retailer in the world, the extensive
K-Beauty collection is curated in partnership with Korean beauty
expert Alicia Yoon of Peach &
Lily and will additionally be rolling out more than 60 new products
nationwide.
- From Sick Care to Self Care: In the OTC aisles, CVS
Pharmacy is "moving from sick-care to self-care" by focusing on key
areas of customers' lives, like active nutrition, immunity,
connected health and sleep, offering holistic solutions and easy
navigation through educational signs and displays. A broader
selection of vitamins and supplements, including specialty brands
like Irwin Naturals and New Chapter, as well as expanded nutrition
products like Vega and Naturade
protein powders and Navitas Organics Superfood Mix Ins, are also
growing the health assortment.
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- To ensure the quality of its product offerings, CVS Pharmacy is
developing new standards for vitamins and supplements, with the
goal of full implementation by 2019, which will require third-party
testing of ingredient listings and product testing for certain
ingredients of concern.
- Better For You Food: Throughout the year, CVS Pharmacy
launches and features different healthy eating Trend Zone displays
that showcase a carefully curated selection of national and niche
better-for-you brands that make healthier eating on-the-go
convenient and affordable. Past Trend Zones include paleo, raw,
vegan, and "snacks that give back" featuring popular products
customers might expect to find only at a specialty food store such
as EPIC bars, Larabar Bites, Justin's and more. Healthier
food choices make up approximately 50 percent of all food options
found throughout the store—including popular brands like Alo
Exposed Waters, EPIC bison bars and That's It. bars.
-
- CVS Pharmacy is also the first national retailer, outside of
natural food stores, to stop carrying foods containing partially
hydrogenated oils (PHO), the primary source of artificial trans
fats in processed foods, in both its store brand food products and
all national brand food products. Any foods shipping to CVS
Pharmacy distribution centers are now free from artificial trans
fats. This announcement comes one year ahead of the Food and Drug
Administration's June 2018 deadline
for processed foods to be reformulated without artificial trans
fats.
- Extras for Easy Shopping and Rewards: In addition to the
in-store changes, the mobile experience and ExtraCare Rewards
program continue to evolve, offering more ways for customers to
order products online and pick them up with CVS Curbside, pay
seamlessly via CVS Pay in the app, and even manage their ExtraBucks
Rewards, personalized deals, and use manufacturer coupons, all from
their phone. With more than 80 million active members in the
country, CVS Pharmacy continues to bring ExtraCare members new
updates and personalized features like special offers and coupons,
and easy paper-free options to use rewards and discounts and get
receipts. Customers can earn additional rewards with opt-in
programs for Beauty and Pharmacy & Health.
The new CVS Pharmacy Times Square location is now open to the
public, the front store is open 24 hours a day. Pharmacy hours are
8AM – 10PM
Monday – Friday, 9AM –
6PM on Saturday and 10AM – 6PM on
Sunday.
About CVS Pharmacy
CVS Pharmacy, the retail division
of CVS Health (NYSE: CVS), is America's leading retail pharmacy
with over 9,700 locations. It is the first national pharmacy to end
the sale of tobacco and the first pharmacy in the nation to receive
the Community Pharmacy accreditation from URAC, the leading health
care accreditation organization that establishes quality standards
for the health care industry. CVS Pharmacy is reinventing pharmacy
to help people on their path to better health by providing the most
accessible and personalized expertise, both in its stores and
online at CVS.com. General information about CVS Pharmacy is
available at http://www.cvshealth.com.
CONTACT: Stephanie Cunha,
stephanie.cunha@cvscaremark.com, 401-770-9354
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SOURCE CVS Pharmacy