Turkcell’s New Digital Brand Lifecell Makes Plans with Minutes and Sms a Thing of the Past
September 25 2017 - 12:27PM
Business Wire
The increase in data consumption and rise in
mobile app usage times following the introduction of LTE-Advanced
technology have led Turkcell to make groundbreaking innovations in
communications. Its new digital brand Lifecell, which consists
of a variety of communication plans that are offered in three
different packages, makes plans with minutes and SMS a thing of the
past. With Lifecell plans all communications, including calls, will
be conveyed over mobile data.
Following the launch of the LTE-Advanced technology in Turkey
last year, users, especially young users, began to more broadly use
Internet to meet all of their communication needs. This encouraged
Turkcell (NYSE:TKC) (BIST:TCELL), which closely follows the needs
of customers, to take action. Turkcell created Lifecell as Turkey's
new digital brand to meet all of its customers' communication
needs, including calls, entirely over the Internet. Offering
advantages of the endless digital world, Lifecell will eliminate
plans consisting of minutes and SMS. With Lifecell, Turkey's new
digital brand that operates entirely from the Internet, the world
of mobile communications is moving to a whole new dimension.
Lifecell will be enough for those who live on the
Internet
Speaking at the meeting organized for the promotion of the
Lifecell brand, Turkcell Executive Vice President of Marketing
(CMO) Ismail Butun said “With Lifecell, we are redefining the
rules of the game in communications. With Lifecell brand, we will
provide our customers with only over-the-Internet communications
services. Our customers will also be able to call and send messages
over the Internet. In short, Lifecell will be enough for those who
live on the Internet. We believe that the solution developed by
Turkcell engineers will set a good example for other
telecommunication companies in the world. With BiP, we offered an
application from Turkey to the rest of the world for the first
time. With our new digital brand Lifecell, we will spread this
innovation throughout the world with the help of our affiliates.
One of the most important objectives of this journey is the shift
from being a technology-focused network operator to being a
service-oriented experience provider.”
BiP users can also make calls to all mobile networks and
landlines
Ismail Butun stated that Lifecell customers can meet their
calling and messaging needs via BiP. He said “Our customers will be
able to meet all their communication needs via mobile data. They
will make regular and video calls and use instant messaging service
via BiP. They will not have a problem even if respondent number
does not use BiP. They will be able to call both landlines and GSM
numbers via BiP with higher voice quality. Turkcell engineers
included the feature of calling all mobile networks and landlines
in BiP, which will enable Lifecell users to make unlimited calls
not only to BiP users but also non-BiP users. Besides, Lifecell
plans include a very rich application world for Lifecell users to
enjoy the opportunities of the Internet. Our customers will be able
to listen to unlimited music with their fizy accounts included in
their plans; they will be able to watch TV channels or movies via
TV+ wherever they want. They will also be able to instantly read
magazines and newspapers of their choosing. With LifeBox, they can
store photos, videos and all other files in the cloud. Upcall
application will also show who the calling number belongs to even
if it is not saved on the phone. With these applications included,
Lifecell will have the pulse of the Internet.”
Ismail Butun said that the use of mobile data and applications
is increasing rapidly, and added "Among the applications we offer
in Lifecell plans, BiP has been downloaded 15 million times, Fiji
about 11 million, Upcall 1.5 million, Lifebox 5 million and TV +
about 4.5 million. The high demand and developments have led us to
develop solutions which will use mobile data more effectively and
for the first time an operator offers all of its services
completely over the Internet or through digital platforms."
Lifecell comes with a phone
Ismail Butun, emphasizing that they want to sell smart phones to
interested customers, said “We have also produced a smart phone
specific for Lifecell. GM6 Lifecell phones are shipped ready to use
in Lifecell mode with all apps installed.”
Three different offers
All Lifecell plans, which are offered in three different
packages as Super, Extra and Pro, will include 50 GB of mobile data
for apps. All Lifecell plans will include unlimited calls and
messages among BiP users and 1000 minutes for calls to landlines
and all mobile networks. Additionally, all plans will also include
2 GB of mobile data for Facebook and Twitter. Besides, customer
services of Lifecell will also be provided digitally. The service
center, which is designed specifically for Lifecell customers, will
be accessed via BiP. Lifecell customers will be able to receive
live support 24/7 from this channel.
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version on businesswire.com: http://www.businesswire.com/news/home/20170925006057/en/
Turkcell Corporate CommunicationsBurak
Mergenburak.mergen@turkcell.com.tr
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