NEW YORK, Sept. 25, 2017 /PRNewswire/ -- Meredith
Corporation (NYSE:MDP) (www.meredith.com), the nation's leading
media and marketing company with national brands that service 110
million American women every month and local television brands in
large, fast-growing markets, today hosted its second annual
BrandFront presentation. The company unveiled its 2018 slate of
original cross-platform programming and video content to more than
250 key advertisers and marketers at Cedar Lake in New
York City. This year's theme focused on "The Year of Doing,"
with three strategic content pillars – Form Good Habits,
Start Something New and Fuel Your Passion – inspiring
new programming across the company's iconic brands in the food,
parenting, beauty, home and wellness spaces.
"Consumers and meaningful results are at the heart of everything
we do at Meredith," said
Jon Werther, Meredith National Media
Group President. "The 'Year of Doing,' and the various
cross-platform initiatives that comprise it, speaks to a major
evolution in consumer mindset calling for a return to the
fundamentals of happiness, a wish to regain control, and a desire
to make things happen. We are harnessing the power of our brands to
reshape the conversation around our audiences' passions, helping
them achieve daily and dream big, while tapping into our powerful
technology platforms and first-party data and insights to drive
meaningful and measurable results for our clients."
Martha Stewart, Hilaria Baldwin, The Biggest Loser's
Jen Widerstrom, actress Hilarie Burton and The Real Housewives of
New York City's Dorinda Medley helped present the new
programming along with brand leaders.
In addition to a real-time celebrity Allrecipes Allstar cook-off
featuring Burton and Medley, attendees were also treated to a
BrandFront exclusive virtual reality tour of Magnolia Market in Waco, Texas.
During the one-hour event, Meredith announced a new live video series
partnership with Rachael Ray that will launch in 2018,
showcased a new travel and fitness television show with renowned
trainer Rebecca Kennedy, and
unveiled results of a new accountability study for the
pharmaceutical category under its highly-successful Meredith Sales
Guarantee program. In addition, company content leads
previewed 12 new cross-platform initiatives:
Form Good Habits
- FitCity – SHAPE's new video series, FitCity,
gives viewers an inside look at some of the best under-the-radar
fitness, food, and travel locations from across the U.S. In each
30-minute episode, renowned trainer Rebecca
Kennedy and her posse of fitness friends explore different
cities to discover the country's best gyms, workouts, trainers and
healthy food hotspots. FitCity will also appear on SHAPE.com with
an expert look at the latest in fitness, athleisure styles, healthy
apps and trends.
- IRL (In Real Life) – Parents reflects the demand
for authenticity, humor and forgiveness in the community of moms
with this new, wholesome editorial franchise for 2018. The program
will look at the emotional journey of parenthood with a designated
landing page on Parents.com featuring articles, slideshows and
videos under the Parents IRL banner. The campaign's social
component will include curated videos, articles and slideshows,
using the hashtag #ParentsIRL, across social media platforms. To
kick things off, Parents Content Chief Liz Vaccariello sat down on-stage with celebrity
mom Hilaria Baldwin to discuss some
real-life mom moments.
- #SHAPESquad – SHAPE's #SHAPESquad is a new 360°
initiative dedicated to "the life, the look, the leaders" of
today's active lifestyles, appearing across the brand's print,
digital, social, and experiential platforms. The new print section,
premiering in SHAPE's October issue, focuses on trending
workouts; athleisure; profiles of real, inspiring women and much
more. To launch the campaign, SHAPE is hosting its
first-annual '#SHAPESquad NYC Takeover,' an event series featuring
workshops with top fitness, wellness and beauty influencers at
cutting-edge locations throughout New
York City. Jen Widerstrom of
The Biggest Loser, along with SHAPE Editor-in-Chief
Elizabeth Goodman Artis revealed
plans for this lifestyle-focused initiative.
Start Something New
- #MomBod – Parents, Parents Latina and
SHAPE partner on #MomBod, a cross-brand, cross-platform
initiative about embracing body confidence and rejecting body
shaming. The #MomBod initiative is a content series that lives
in-book in both Shape and Parents magazines and
online at both Shape.com and Parents.com.
- Plant Your Plate – EatingWell and Better Homes
& Gardens join forces on Plant Your Plate, a cross-brand
editorial initiative inspiring people to get more involved with
their food, learn where their food comes from and get a better
understanding of what eating healthy is all about. The new campaign
will pair gardening advice along with cooking inspiration in the
brands' digital and print platforms. Plant Your Plate will
be integrated into every issue as well as have programming on both
BHG.com and EatingWell.com.
- Food + Music Revolution – Food and music are Rachael
Ray's two favorite things. The June issue of Rachael Ray Every Day will kick off a
cross-platform initiative, covering their crossroads – a bullseye
for the Rachael Ray brand – not to mention the millennial market.
We'll cover the best eats at summer music festivals, how chefs
choose what plays at their restaurants, musicians who are foodies,
chefs that are in bands and more!
Feed Your Passion
- Celebrity Allstars – In commemoration of its
20th anniversary, Allrecipes is launching Celebrity
Allstars, a new editorial platform showcasing delicious dishes
served up by celebrities that will cross digital and print with
Facebook Lives, celebrity profile pages and a branded TV segment in
partnership with Celebrity Page. Real Housewives of New York's Dorinda
Medley and actress Hilarie
Burton helped promote this cross-platform program in a live
breakfast cook-off during the 2018 BrandFront event.
- Change Maker – This new Martha Stewart Living column, appearing in
both print and digital, showcases people who are making an impact
on their communities or the environment and inspires readers to
follow suit. Each column includes an action plan, which gives
readers the opportunity to learn and do—and brings the pages of
Martha Stewart Living to
vibrant life. Founder and Chief Creative Officer Martha Stewart and Editor in Chief Elizabeth Graves presented key highlights of
this editorial franchise at the 2018 BrandFront event.
Meredith's powerful slate of
premium video represents television, digital series and social
innovations. The company's expansive video platform features more
than 115 premium series produced across Meredith brands, which have
been viewed more than 1.4 billion times with an audience reach of
160 million. The company produces more than 650 Facebook Live
broadcasts annually, in addition to 360° Facebook Lives and VR
campaigns. New partnerships and programs announced at the
2018 BrandFront event include:
- Kids Explain – A heartwarming, humorous Parents
series in which kids explain everything - from love, to friendship,
to who Santa is.
- Make Up Master Class - From how to wear red lipstick to
how to line your eyes, the team at Martha Stewart Living illustrates how to
choose the right products and apply them, using expert advice and
fresh-faced, real people doing it themselves.
- Modern Makers – The team at Better Homes &
Gardens profiles diverse female entrepreneurs, from ceramic
artists to woodworkers.
- Mom on the Street – This Parents series covers
humorous topics like #momguilt and asks the serious questions, like
"lifestyle blogger or celebrity baby name?"
- The Dirt – Better Homes & Gardens
Editor-in-Chief Stephen Orr provides
advice for both beginners and experienced gardeners alike.
Alysia Borsa, Meredith's Chief Data and Insights Officer,
spoke about the company's proprietary first-party, data and
insights, which enable marketers to activate target audiences based
on intent and, more importantly, to develop insights to drive
client's key strategic business decisions.
"We are also excited to share the results of a new Sales
Guarantee for the Pharma Category, where we saw a 22 percent
increase in prescription sales" said Borsa.
The event comes on the heels of Meredith celebrating its most profitable year
in the company's 116-year history. In Meredith's 2017 fiscal year, the company's
National Media Group increased its total digital audience and
magazine readership, extended its Millennial reach and engagement,
and expanded its advertiser base across its expansive
portfolio.
For additional event information, releases, bios and more please
visit www.MeredithBrandFront.com.
ABOUT MEREDITH
CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) has
been committed to service journalism for more than 110 years.
Today, Meredith uses multiple
distribution platforms – including broadcast television, print,
digital, mobile and video – to provide consumers with content they
desire and to deliver the messages of its advertising and marketing
partners.
Meredith's National Media Group
reaches 110 million unduplicated women every month, including
nearly 70 percent of U.S. Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes & Gardens, Allrecipes, Parents,
SHAPE and The Magnolia Journal. Meredith also features robust brand licensing
activities, including more than 3,000 SKUs of branded products at
5,000 Walmart stores across the U.S. Meredith Xcelerated Marketing
is an award-winning, strategic and creative agency that provides
fully integrated marketing solutions for many of the world's top
brands, including The Kraft Heinz Co., Benjamin Moore, Allergan, TGIFriday's and
WebMD.
Meredith's Local Media Group
includes 17 television stations reaching 11 percent of U.S.
households. Meredith's portfolio
is concentrated in large, fast-growing markets, with seven stations
in the nation's Top 25 – including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's
stations produce 700 hours of local news and entertainment content
each week, and operate leading local digital destinations.
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SOURCE Meredith Corporation