Michaels Names Cricut 2017 Partner of the Year
September 25 2017 - 9:00AM
Business Wire
The Michaels Companies, Inc. (NASDAQ: MIK) today announced that
Cricut® is the recipient of its annual Partner of the Year award.
Michaels recognized its top vendors at the company’s annual Partner
Summit. The Partner of the Year award honors Michaels’ leading
vendors for their outperformance through innovation, customer
focus, collaboration, and commercial excellence.
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“We are excited to recognize Cricut for another impressive year
of innovation and support for Michaels and our customers,” said
Idalia Farrajota, Senior Vice President—Merchandising. “Cricut has
set the example for excellence in consumer interaction. In addition
to launching innovative products that enable customers to
personalize just about anything, the Cricut team works tirelessly
with their maker community to understand and address their specific
needs. With this knowledge, we have successfully partnered together
to offer the Michaels customer more customized products and a
better shopping experience, both in stores and on
Michaels.com.”
The Michaels and Cricut partnership began in 2007. As the
inventor of the smart cutting machines category, Cricut offers the
industry-leading Cricut Explore® machines, the new Cricut Maker™
and Cricut Design Space™ software to help people everywhere live
creative lives by providing the tools they need to make beautiful,
high-quality DIY projects quickly and easily. The award
recognizes Cricut for consistently demonstrating exceptional
collaboration and driving innovation, while also delivering sales
and margin growth and producing outstanding supply chain
results.
"We’re honored to be named Michaels’ Partner of the Year, which
speaks to our deep partnership and collaboration to introduce
products and innovations, tell stories and engage customers
together," said Cricut CEO, Ashish Arora. “What started as a scrap
booking aisle has become a destination for makers across many
categories and hobbies – from T-shirts and iron-ons to personalized
greeting cards to home décor and many others. We thank Michaels for
giving us the opportunity to help inspire our customers to bring
out their creativity across their daily lives.”
This fall Michaels will sponsor the Cricut “Make Something You
Love” city tour stops in Phoenix, Arizona and in Dallas, Texas.
These events bring together 400-plus loyal Cricut fans each day to
experience the versatility of Cricut’s newest addition, Cricut
MakerTM, the ultimate smart cutting machine, to spend time making
projects, and to meet other makers as well as the Cricut team.
About The Michaels Companies, Inc.:
A Fortune 500® Company, The Michaels Companies, Inc. is North
America's largest specialty provider of arts, crafts, framing,
floral, wall décor, and seasonal merchandise for the Maker and
do-it-yourself home decorator.
As of July 29, 2017, the Company owned and operated 1,366 stores
in 49 states and Canada under the brands Michaels, Aaron Brothers,
and Pat Catan’s. The Michaels Companies, Inc., also owns Artistree,
a manufacturer of high quality custom and specialty framing
merchandise, and Darice, a premier wholesale distributor in the
craft, gift and decor industry. The Michaels Companies, Inc.
produces a number of private brands including Recollections®,
Studio Decor®, Bead Landing®, Creatology®, Ashland®, Celebrate It®,
ArtMinds®, Artist’s Loft®, Craft Smart®, Loops & Threads®, Make
Market®, Foamies®, LockerLookz®, Imagin8®, and Sticky Sticks®.
Learn more about Michaels at www.michaels.com
About Cricut®
Cricut helps people everywhere live creative lives by providing
the tools they need to make beautiful, high-quality DIY projects
quickly and easily. The inventor of the smart cutting machines
category, Cricut offers the new Cricut MakerTM and industry-leading
Cricut Explore® machines, plus Cricut Design Space™ software for
laying-out designs and accessing a huge library of projects, a
variety of crafting tools and accessories, and a diverse range of
vinyl, iron-on and other materials. Cricut products can be found in
stores and online at major craft stores, mass retailers, and
specialty stores. The Cricut brand is owned by Provo Craft &
Novelty, Inc. based in Utah. Learn more at Cricut.com.
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ICR, Inc.Julia Young, 203-682-8208Michaels@icrinc.comorFor
CricutStephanie Gomory, 646-708-5371stephanie@alissaneilpr.com
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