NEW YORK, Sept. 20, 2017
/PRNewswire/ -- Wunderman, a WPP company and leading global
digital agency, today announced that it has acquired a majority
stake in Pierry Inc, an industry-leading marketing software
integration and solutions company specializing in optimizing
campaigns on the Salesforce Marketing Cloud. The acquisition
significantly expands the agency's technology consulting expertise
in the US as well as strengthens its global relationship
with Salesforce.
A recognized leader in creating technology-driven consumer
experiences using Salesforce Marketing Cloud, Pierry's mission is
to help companies optimize their digital marketing initiatives
through a unique combination of technology expertise and creative
excellence. Utilizing its proprietary MaaS™ (Marketing as a
Service) approach, Pierry helps clients design, develop and execute
customized marketing programs that dramatically improve campaign
efficiency and impact to increase ROI.
Founded in 2008, Pierry employs nearly 100 strategy, creative,
technology and digital specialists in offices in the US and
Japan. The company serves a wide
range of clients across all sectors, including LifeLock,
Louisiana Tech University, Major League
Soccer team San Jose Earthquakes and YETI Coolers. Pierry is a
Salesforce Platinum partner and was ranked #6 in the "2016 Fastest
Growing Companies" by the San Francisco Business Times.
"Joining forces with Wunderman is a tremendous
opportunity," said Pierry Founder and CEO Josh Pierry. "It's not every day you get the
chance to become a part of one of the largest and most respected
digital agencies in the world. Having Wunderman as our partner
allows us to continue to scale rapidly and increase our service
capabilities for our clients."
"Pierry is one of the very best companies at helping clients use
Salesforce Marketing Cloud to manage their customer
relationships," said Mark
Read, Global CEO, Wunderman. "I'm delighted that
Josh Pierry and his team will be
joining Wunderman, deepening our technology consulting expertise
and giving our clients access to a world-class team for
working with Salesforce, one of the world's fastest-growing
software companies."
About Wunderman
Wunderman is a global digital agency
whose mission is to inspire people to take action. It
is Creatively Driven. Data Inspired. In 2015, industry
analysts named Wunderman a leader in marketing database operations
as well as a strong performer in customer engagement strategy and
its creative work has won numerous awards globally. Headquartered
in New York, the agency brings
together 9,200 creatives, data scientists, strategists and
technologists in 200 offices in 70 markets. Wunderman is a WPP
company (NASDAQ: WPPGY). For more information, please
visit www.wunderman.com and follow
us @Wunderman.
Contact
Martina
Suess
+1 (212) 210-3859
martina.suess@wunderman.com
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SOURCE Wunderman