NEW YORK, Sept. 20, 2017 /PRNewswire/ -- Hotel
Indigo®, an IHG® (InterContinental
Hotels Group) hotel brand, and ASOS®, a global online
fashion retailer, today launched ASOS x Hotel Indigo Edits.
The edits are inspired by the neighborhood stories each Hotel
Indigo property tells through its unique design. The edits
represent seven different Hotel Indigo destinations, with outfits
curated by notable social media influencers.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8168651-asos-hotel-indigo-edits/
The Hotel Indigo brand offers travelers a one-of-a-kind boutique
hotel experience with each bespoke property inspired by the
culture, music, art and design of its surrounding neighborhoods. By
partnering with ASOS, the edits bring these elements to life
through fashion; showing the breadth and diversity of the Hotel
Indigo brand across the United
States.
Jason Moskal, VP, Lifestyle
Brands, The Americas said: "Our Hotel Indigo guests appreciate
fashion and design, and this mutual partnership with ASOS is an
opportunity to extend the hotel experience into guests' everyday
lives. The ASOS x Hotel Indigo Edits give guests a sense of
the Hotel Indigo brand and how it brings the local neighborhoods to
life."
This partnership is an opportunity to bring Hotel Indigo's
campaign, The Color of Discovery, to life through the lens
of the brand's key pillars: design and style. This is the first
partnership of its kind for the brand and gives a sense of place to
our guests by showcasing the distinct stories and inspiration for
several of our key properties.
ASOS x Hotel Indigo Edits features seven men's and seven
women's collections with approximately 140 pieces in total. Each
edit transitions seamlessly from day to night, reflecting the
destinations that inspired them.
Below is a complete list of the influencers who inspired the
edits and each Hotel Indigo property they visited for
inspiration:
- Hotel Indigo New York Lower East Side; Eugenie Grey of
Feral Creature
The Lower East Side Manhattan Edit pulls influence from
music, dance and visual art of the Lower East Side story including
hip hop and vintage references.
- Hotel Indigo Los Angeles Downtown; Jamie Kidd
The Downtown LA Edit tells the story of "La Fiesta de las
Flores; old Hollywood glamour; the
roaring 20's; speakeasy culture." This style puts a twist on
modernity by adding pops of color with a touch of glamour.
- Hotel Indigo Denver Downtown; Carolina Hellal
The Denver Edit is inspired by the Gold Rush and mining
industry focusing on the fusion of Denver's street wear scene with heritage
fabrics.
- Hotel Indigo Nashville; Devan Anderson
The Nashville Edit represents the "music city" reputation,
the post-prohibition bars and underground music scene.
- Hotel Indigo Alexandria Old Town; Holly of Petite Flower
Presents
The Alexandria Edit references the water, dockside and all
things Americana, including indigo colorations and denim
fabrics.
- Hotel Indigo Savannah Historic District; Asiyami
Gold
The Savannah Edit focuses on Southern charm, horse-drawn
carriages and arts and will be referenced through the Historical
trend with Victorian details.
- Hotel Indigo El Paso; Olivia Watson of Livvy and
Blog
The El Paso Edit embodies the street wear trend inspired by
Texas pride. It references the
railroad district and garment industry with textured fabrics like
fine silk and designer knits.
The ASOS x Hotel Indigo Edits can be purchased
online starting today, September 20,
2017. To join the conversation and share the excitement for
ASOS x Hotel Indigo Edits, follow each brand on social media
via hashtags: #ASOSxHotelIndigo; #HotelIndigo; #ASOS.
About Hotel Indigo
The Hotel Indigo® brand is a
global boutique hotel brand that delivers a refreshing and inviting
guest experience that is truly reflective of the local community.
From the locally inspired murals to the renewal program where the
music, scent, and menu items change throughout the year, each Hotel
Indigo hotel delivers a vibrant, engaging and genuine boutique
experience that gives guests the confidence to step out and explore
the local neighborhood. Each Hotel Indigo property is unique and
designed to reflect the local culture, character and geography of
the surrounding area while brand hallmarks ensure consistent and
reliable service from location to location. No two hotels are the
same. There are 79 Hotel Indigo hotels open around the globe, with
a quality global pipeline of 76 hotels set to open within the next
three to five years. For more information or to make a
reservation, visit http://www.hotelindigo.com. Find us on Twitter
http://www.twitter.com/hotelindigo or Facebook
www.Facebook.com/hotelindigo.
About ASOS
ASOS is a global fashion destination for
20-somethings. We sell cutting-edge fashion and offer a wide
variety of fashion-related content, making ASOS.com the hub of a
thriving fashion community. We sell over 85,000 branded and
own-label products through localised mobile and web experiences,
delivering from our fulfillment centres in the UK, US and
Europe to almost every country in
the world. We tailor the mix of own-label, global and local brands
sold through each of our eight local language websites: UK, US,
France, Germany, Spain, Italy,
Australia and Russia.
Notes to Editors:
IHG® (InterContinental Hotels
Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organisation with a broad portfolio of hotel brands,
includingInterContinental® Hotels &
Resorts, Kimpton® Hotels &
Restaurants, Hotel
Indigo®, EVEN® Hotels, HUALUXE® Hotels
and Resorts, Crowne
Plaza® Hotels &
Resorts, Holiday Inn® Hotels
& Resorts, Holiday Inn
Express®, Staybridge
Suites® and Candlewood
Suites®.
IHG franchises, leases,
manages or owns nearly 5,200 hotels and 770,000 guest rooms in
almost 100 countries, with nearly 1,500 hotels in its development
pipeline. IHG also manages IHG® Rewards
Club, the world's first and largest hotel loyalty programme,
with more than 100 million enrolled members
worldwide.
InterContinental Hotels Group
PLC is the Group's holding company and is incorporated
in Great Britain and registered in
England and Wales. More than 350,000 people work across
IHG's hotels and corporate offices globally.
Visit www.ihg.com for hotel information
and reservations
and www.ihgrewardsclub.com for more on IHG
Rewards Club. For our latest news, visit:
www.ihgplc.com/media and follow us on social media
at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
Media
Contacts:
|
Katie Anderson
|
Christie
Doss
|
|
Hotel
Indigo®
Brand
|
Weber
Shandwick
|
|
Katie.Anderson3@ihg.com
|
CDoss@webershandwick.com
|
|
+1
770-604-5108
|
+1
404-266-7503
|
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SOURCE IHG (InterContinental Hotels Group)