CallidusCloud Unveils Game-Changing Augmented Intelligence Platform for Sales Performance, Execution and Learning Customers
September 19 2017 - 4:10PM
Callidus Software Inc. (NASDAQ:CALD), a global leader in
cloud-based sales, marketing, learning, and customer experience
solutions, unveiled its newest platform, Thunderbridge Augmented
Intelligence – or Thunderbridge AI³ - today at CallidusCloud
Connections (C3) 2017, its annual user conference. The new solution
is comprised of three elements: artificial intelligence,
application integration, and human insight.
The Thunderbridge Augmented Intelligence platform
is a layer of software that applies machine learning techniques to
the sales and learning processes to come up with recommended
actions for increasing revenue, profit, and sales
effectiveness.
The role of human insight and behavior is key to
Thunderbridge AI³. Recommendations are precisely tailored to
individual sales representatives, sales leaders, and sales
operations managers and are specific to different stages in a deal.
Incentive compensation, training, and learning, are all analyzed
with the Thunderbridge AI engine, and are factored into suggested
actions that provide real and quick ROI. The solution takes into
account all elements of the sales process from the “top of the
funnel,” to sales enablement and learning, to compensation
payouts.
Key to Thunderbridge AI³ is simple implementation
without lengthy set up times. Thunderbridge AI³ is integrated
seamlessly with CallidusCloud Lead to Money suite already. There is
no need for a separate data platform, and no need for data
scientists.
“To this day, artificial intelligence applications
have been delivered as toolkits with high-profile, expensive
implementations that the customer has to manage on its own,” said
CallidusCloud CEO Leslie Stretch. “With Thunderbridge AI³, that’s
not the case. We believe AI must augment existing applications and
reveal their true capability to automate and optimize
business.”
CallidusCloud has built the new platform on top of
the existing Thunderbridge Analytics product and the new
functionality has been years in the making.
The solution was developed with CallidusCloud’s
deep knowledge of how the B2B sales process works and how integral
human behavior and insight is to this process.
“Artificial intelligence should be an extension of
data and human insight—not a replacement for humans. Thus
recommended actions can be overridden in most cases by users if
they do not fit the circumstances,” said CallidusCloud EVP and
Chief Product Officer, Giles House. “We are enhancing human
insight, and making it more valuable,” he added.
Applying the Four Laws of Augmented
Intelligence
Thunderbridge AI³ was built with four principles
or “laws,” that reflect CallidusCloud’s approach to Augmented
Intelligence
- Augmented Intelligence must provide continual
improvements in business performance
- Augmented Intelligence must enhance individual human
performance
- Augmented Intelligence must be easy to set up and use
- Augmented Intelligence must allow humans to override
recommendations unless they conflict with principle #1
Examples of how the principles in this platform can
accelerate business include:
- Sales representatives receive individualized specific
recommendations – or mandates, to improve performance and make more
money. These include optimal products, bundles, prices and discount
levels that increase the chances of closing a deal while
considering margin and commissions. Specific learning journeys can
be mandated or recommended by Thunderbridge AI³ to help close
performance gaps.
- A sales leader or sales operation manager, can improve its team
performance by amending or changing compensation rules around
products, or bundles. The changes are recommended by Thunderbridge
AI³. Sales leaders can also gain a view into all deals in process
and be guided to take actions that move the needle to get to a
close by end of quarter.
- Sales operations managers can gain insight into sales team
performance and take action to correct errors such as an excessive
compensation payout. These are brought to the attention to Sales
Operations by Thunderbridge pro-actively.
About C3CallidusCloud Connections
(C3) 2017 is held September 18–20, 2017, at the Wynn in Las Vegas.
It is the largest event in its industry geared toward anyone who’s
interested in making their sales performance strategy stronger and
driving more productive sales reps. Hosted by CallidusCloud, an
award-winning sales performance management company, C3 brings
together the best solutions, products, and people. C3 attendees
walk away from the event with insights that help their
organizations save tens of millions in sales commission, gain
thousands of hours of productivity, and slash millions from their
training costs.
About CallidusCloudCallidus
Software Inc. (NASDAQ:CALD), doing business as CallidusCloud®, is
the global leader in cloud-based sales, marketing, learning, and
customer experience solutions. CallidusCloud enables organizations
to accelerate and maximize their lead to money processes with a
complete suite of solutions that identify the right leads, ensure
proper territory and quota distribution, enable sales forces,
automate configure price quote, speed up contract negotiations, and
streamline sales compensation—driving bigger deals, faster.
Approximately 5,700 leading organizations, across all industries,
rely on the CallidusCloud Lead to Money suite to close more deals
and make more money faster.
©2017 Callidus Software Inc. All rights reserved.
Callidus, Callidus Software, the Callidus Software logo,
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and LeadRocket are trademarks, service marks, or registered
trademarks of Callidus Software Inc.
Blog: www.calliduscloud.com/salespulse
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Twitter: @calliduscloud, @calliduscloudIR
Web: www.calliduscloud.com
Press Contact:Venus PicartCallidusCloud(925)
251-2200vpicart@calliduscloud.com
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