Axalta and Reynaers Aluminium Present the ICONICA Collection at Belgian Architecture Festival
September 19 2017 - 10:37AM
Business Wire
For over thirty years, Axalta Coating Systems (NYSE: AXTA), a
leading global supplier of liquid and powder coatings, has worked
closely with international aluminum company, Reynaers Aluminium, to
provide architects with beautiful, durable, coated aluminum
products. This year Reynaers has added Axalta’s Alesta® SD ICONICA
collection to its portfolio, presenting it at the Festival van de
Architectuur 2017 which took place in Antwerp, Belgium, from
September 8 to 17, 2017.
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Axalta and Reynaers present ICONICA
collection at the Festival van de Architectuur 2017. (Photo:
Axalta)
ICONICA is the newest color collection from Axalta’s Super
Durable powder coatings range, and contains 40 colors across four
distinctive color palettes. Axalta and Reynaers will be co-branding
the color cards, which will be offered to the aluminum company’s
extensive client base of architects and construction companies
across Belgium.
For the launch of the ICONICA collection earlier this year at
the Salone Internazionale de Mobile in Milan, Axalta created a
stunning architectural installation, which displays the entire
collection’s colors and celebrates the fusion of design, quality
and innovation. The installation, with its clever manual rotation
designed to catch the light in different ways, enchanted visitors
at Festival van de Architectuur.
Peter Ottevaere, Marketing and Communication Manager from
Reynaers Aluminium, says, “One of the reasons why Reynaers and
Axalta have such a long history of successful collaboration is that
we share the core values of developing innovative and durable
products and putting our customers first. The new ICONICA
collection illustrates this perfectly, as it offers an impressive
range of beautiful colors with the super durable and
environmentally sustainable attributes our customers expect.”
Frank De Cock, Axalta’s Regional Sales Director and Marketing
Communications Director for Europe, Middle East and Africa for
Powder Coatings, says, “We were delighted to be able to present the
ICONICA collection with Reynaers at the very first Festival van de
Architectuur. The coatings in the collection are UV- and
weather-resistant and offer a wide and varied color palette that we
feel sure will prove very popular with Reynaers’ discerning
clientele.”
For more information on Axalta powder coatings please visit
www.powder.axaltacs.com, and to learn more about Reynaers Aluminium
visit www.reynaers.be.
About Axalta Coating Systems
Axalta is a leading global company focused solely on coatings
and providing customers with innovative, colorful, beautiful and
sustainable solutions. From light OEM vehicles, commercial vehicles
and refinish applications to electric motors, buildings and
pipelines, our coatings are designed to prevent corrosion, increase
productivity and enable the materials we coat to last longer. With
more than 150 years of experience in the coatings industry, the
13,600 people of Axalta continue to find ways to serve our more
than 100,000 customers in 130 countries better every day with the
finest coatings, application systems and technology. For more
information visit axalta.com and follow us @Axalta on Twitter and
on LinkedIn.
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DA Public Relations LtdLizzie WastellD +44 207 692
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