DALLAS, Sept. 18, 2017 /PRNewswire/
-- Chili's® Grill & Bar understands the
heartache of losing a beloved menu item; so this is for the Fried
Buffalo Cauliflower lovers and the Smothered Carnitas Burrito
enthusiasts, because today is the day that Chili's introduces its
new "less is more" 75-item menu at all restaurants nationwide. This
40 percent menu cut is drastic, but it's for the best as this
decision was made with the best interest of Guests in mind. Chili's
is going back to its roots and investing millions into what the
brand does best – burgers, ribs and fajitas.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8178951-chilis-goodbye-menu-items/
The desire to know "Why?" can become all-consuming and lead to
irrational behavior. Therefore, Chili's is addressing the most
pertinent question head on: "Why Chili's? Why take away 40 percent
of the menu?" Easy, Chili's tried to be all things to all Guests
and lost its way over the years. Quite simply, the brand needs to
focus on what matters most, which is serving exceptional food to
exceptional Guests. Deep down beyond the grief, Guests know this
change is for the better as well. Grief can be a difficult process
and it takes time to fully feel right again, but Chili's is here to
make that process bearable by sharing recipes of items leaving the
menu, easy-to-follow recipe tutorial videos and a proper sendoff to
some cherished menu items that are no longer with the Chili's
family.
How-To Recipes
Can't live without the Southwestern
Mac 'N' Cheese? Good news, no Guest has to live without it. Chili's
is sharing recipes of the most popular dishes leaving the menu on
Pinterest so Guests can continue enjoying their favorites from the
comfort of their own home.
- Bookmark this Pinterest page for your next cooking
endeavor
Recipe Tutorial Videos
The brand even made five
easy-to-follow recipe videos to provide a visual as Guests recreate
these dishes.
- Watch these videos to see how easy it is to make these five
dishes at home
Send-Off Videos
To do this right, Chili's had to
properly say farewell to a few admired menu items. So, Chili's
created a series of send-off videos that will be shared on the
brand's social channels. These videos will provide closure for
Guests and hopefully a couple of laughs as well.
- Grab some tissues and let it out – Chili's won't judge
Today, Chili's will continue to share what has gone away and
what has changed. Guests should join in on Facebook, Twitter and
Instagram and say goodbye to retired menu items and hello, hello,
hello to Bigger Big Mouth Burgers, Texas Size Baby Back Ribs and
Full-On Fajitas.
About Chili's Grill &
Bar
Chili's Grill & Bar is the flagship
brand of Dallas-based Brinker International, Inc. (NYSE: EAT),
a recognized leader in casual dining. Known for their signature
menu items – burgers, ribs and fajitas– Chili's offers fresh, bold
and unexpected flavors. Each ChiliHead at more than 1,600 locations
in 31 countries and two territories takes great pride in
Chili's purpose of connecting with and serving
Guests and giving back to the communities in which they are
located. In addition to Chili's, Brinker owns and operates
Maggiano's Little Italy®. For more brand-related
information, visit chilis.com.
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SOURCE Chili's Grill & Bar