LAS VEGAS, Sept. 18, 2017 /PRNewswire/ -- MGM Resorts
International, whose resort portfolio includes some of the world's
most iconic hospitality brands, launched its first-ever
corporate brand campaign this weekend, turning the spotlight on the
incredible array of entertainment experiences that form the nexus
across the company's 27 distinctive resort destinations. The
integrated "Welcome to the Show" campaign illustrates MGM
Resorts' expertise as the leading global entertainment company,
showcasing the infusion of entertainment within every guest
experience – from award-winning live and theatrical performances to
interactive dining, immersive nightlife, one-of-a-kind retail,
extraordinary spa offerings and more.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8170951-mgm-resorts-international-welcome-to-the-show/
"Our new Welcome to the Show campaign is an epic invitation,
designed to declare our point of view to the world and tie together
our deep and diverse portfolio of resorts, from those that define
the famed Las Vegas Strip to those across the U.S. and around the
world," said Jim Murren, Chairman
and CEO of MGM Resorts International.
Welcome to the Show reflects the company's growth beyond the
hospitality industry, heralding its purpose to entertain millions
of guests every year. It launched during a weekend full of major
entertainment programming, with premier positioning for the
campaign at the Kaaboo Music Festival in Southern California, the biggest fight of the
year between Canelo Alvarez and
Gennady "GGG" Golovkin in Las
Vegas, and last night's primetime broadcast of the
69th Emmy Awards. The integrated campaign created by
McCann New York spans multiple social, digital and mass media
initiatives. In addition to McCann New York, PHD handled media
planning and buying.
The campaign launch includes significant takeovers of highly
trafficked spaces in New York,
Washington D.C. and Los Angeles. The subsequent rollout will
feature unique integrations with platforms including Twitter and
Snapchat, in addition to extensive visibility in national TV, print
and out-of-home media. With this weekend's launch, MGM Resorts
became the first travel industry partner to develop a Snapchat
World + Face lens. Debuting September
25, the Twitter program will include an
exclusive 15-day interactive Emoji-driven sweepstakes offering
participants the ability to play daily to win a variety of resort
packages, and ultimately a $40k
indulgent grand prize.
A global force in entertainment, MGM Resorts is home to more
than 20 world-class arenas, theaters and festival grounds, selling
8 million tickets annually for live events ranging from
performances by renowned artists such as The Rolling Stones,
Cher and Bruno Mars, to vibrant
music festivals and some of the biggest fights in combat sport
history. Its resorts feature one of the largest collections of
Michelin-starred restaurants and master sommeliers in the country,
hosting nearly 50 concepts from celebrated chefs including Joël
Robuchon, Jean-Georges Vongerichten,
Julian Serrano, Michael Mina, Wolfgang Puck, José Andrés,
Tom Colicchio, Masaharu Morimoto, Alain
Ducasse and many others.
Recognized for exceptional service and bespoke guest
experiences, MGM Resorts' repertoire spans 48,000 guestrooms
worldwide, including six AAA Five Diamond resorts and three Forbes
Five Star resorts. In addition to 2 million square feet of gaming
space, the properties' array of nightclubs boast residencies by
international DJs including Calvin
Harris, Tiësto, Steve Aoki
and Zedd.
Lilian Tomovich, the company's
Chief Experience & Marketing Officer, said, "Welcome to the
Show gives audiences permission to be bold in their pursuit of fun,
to live life fully. It communicates our clear aspiration to
be first in the minds of consumers as a company that offers the
most comprehensive entertainment experiences, delivered by our
extraordinary team around the world."
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P
500® global entertainment company with national and
international locations featuring best-in-class hotels and casinos,
state-of-the-art meetings and conference spaces, incredible live
and theatrical entertainment experiences, and an extensive array of
restaurant, nightlife and retail offerings. MGM Resorts creates
immersive, iconic experiences through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses 27
unique hotel offerings including some of the most recognizable
resort brands in the industry. The company is expanding throughout
the U.S. and around the world, developing MGM Springfield
in Massachusetts and MGM COTAI in Macau, and
debuting the first international Bellagio branded hotel
in Shanghai. The 77,000 global employees of MGM Resorts are
proud of their company for being recognized as one of FORTUNE®
Magazine's World's Most Admired Companies®. For more information
visit us at www.mgmresorts.com.
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SOURCE MGM Resorts International