Randi Shinder, Founder of CLEAN Perfume, Lip Fusion, Fusion Beauty and Jessica Simpson’s Dessert Beauty, to Debut House of...
September 18 2017 - 8:03AM
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform
interactive digital commerce company (evine.com), today announced
that House of Greatness, from beauty industry veteran and
entrepreneur Randi Shinder, will debut on September 19. Best known
as the creator of CLEAN Perfume, Lip Fusion, Fusion Beauty and
Jessica Simpson’s Dessert Beauty, Randi is bringing her
breakthrough beauty and lifestyle brand to Evine, as well as a
message to inspire women to surround themselves with greatness in
all aspects of their lives.
“Randi is a powerhouse in the fragrance and beauty industry and
we are thrilled she’s joining the Evine family and are looking
forward to this strategic partnership,” said Bob Rosenblatt, Chief
Executive Officer of Evine. “We can all subscribe to greatness
being a way of life. Here at Evine we live by our mantra to be good
to others and to be good to yourself. House of Greatness and
Randi’s revolutionizing line of products that fuse science and
beauty is a perfect match for our customers who seek out new ways
to live, look and feel great.”
House of Greatness is an empowering lifestyle brand developed
with the core belief that greatness should be a way of life, a
conscious mindset to inspire and motivate to do great and be the
best version of yourself. Housed within the global brand are
greatness product lines covering categories such as fragrance,
beauty, home décor, apparel and jewelry, including I Smell Great,
Great in Bed, Great Bath, Great Home and jewelry collection, Great
Intentions. Additionally, House of Greatness will include brand
collaborations from celebrity beauty and lifestyle expert Spencer
Barnes and supermodel and actress Bar Paly. House of Greatness will
debut on Evine in September and will expand with new introductions
monthly through January 2018 and beyond.
“House of Greatness has been a labor of love,” said Randi
Shinder, founder of House of Greatness. “My passion has always been
fragrance and beauty and I’m referred to by many as a
self-proclaimed beauty junkie. Over time my passions have evolved
into creating this exciting lifestyle brand that not only invites
greatness in all aspects of ones’ life, but also empowers women who
believe good is not good enough and strive for greatness in their
everyday life, values, aspirations and dreams.”
House of Greatness will debut live on Evine September 19 at
8:00am, 12:00pm, 5:00pm and 10:00pm ET with I Smell Great and Great
in Bed. I Smell Great is the first and only fragrance brand based
on extraction to develop scents directly from things women love the
most. Combining true extraction with patented self-renewing scent
spheres allows the wearer to reactivate the fragrance up to 6-8
hours after application. In addition to fragrances, I Smell Great
will also include scented candles. Great in Bed is a collection of
products specifically designed for the bedroom to promote great
rest, great energy and great bedroom experiences. The fragrances
within Great in Bed are formulated with magnetic energy water to
increase energy and attraction while delicately scenting skin from
head to toe. In addition to fragrances, Great in Bed will also
include scented candles, atmosphere sprays and sleepwear and extend
into bedroom accessories and bedding.
Following the September introduction of I Smell Great and Great
in Bed, and just in time for the holidays, will be the debut of
Great Bath, Great Home and Great Intentions. Making special guest
appearances during the premieres will be Spencer Barnes, who has
worked with celebrities including Julianne Hough, Nina Dobrev and
Angie Harmon, and actress and supermodel, Bar Paly, who has worked
with Liam Neeson, Mark Wahlberg and Dwayne Johnson. Each will
showcase their own unique lines created in collaboration with Randi
Shinder.
Viewers are invited to watch the premiere via cable and
satellite, mobile apps and live streaming online
at www.evine.com. Evine airs on DIRECTV channels 73 and
316, DISH Network channels 134 and 228, Apple TV, Roku,
Amazon Fire TV, select Samsung Smart TVs, YouTube and on the
nation's top cable providers. Find Evine in your
area: bit.ly/1CNa450.
For more information on House of Greatness, visit
www.evine.com/Greatness.For more information on Evine,
visit www.evine.com.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform interactive digital commerce
company that offers a mix of proprietary, exclusive and name brands
directly to consumers in an engaging and informative shopping
experience via television, online and mobile. Evine reaches more
than 87 million cable and satellite television homes with
entertaining content in a comprehensive digital shopping experience
24 hours a day.
About House of GreatnessA breakthrough, global
lifestyle brand inspiriting women to surround themselves with
greatness in all aspects of their lives. We can all subscribe to a
great life with great values, aspirations and dreams. Greatness
should be a way of life, a conscious mindset to inspire and
motivate ourselves and all those around us. I Smell Great, Great in
Bed, Great Home, Great Bath, Great Intentions are for those that
believe good, is simply not good enough...and instead, want to BE
GREAT, DO GREAT, LIVE GREAT AND FEEL GREAT.
Safe Harbor Statement under the Private Securities
Litigation Reform Act of 1995This release contains
statements, estimates, projections, guidance or outlooks that
constitute “forward-looking” statements as defined under U.S.
federal securities laws. Generally, the words “believe,” “expect,”
“intend,” “estimate,” “anticipate,” “plan,” “project,” “should” and
similar expressions identify forward-looking statements, which
generally are not historical in nature. These statements may
contain information about our prospects, including anticipated show
or product line launches, and involve risks and uncertainties. We
caution that actual results could differ materially from those that
management expects, depending on the outcome of certain
factors.
Contact:
Media:Dawn ZarembaEvinepress@evine.com(952) 943-6043
Investors:Michael PorterEvinemporter@evine.com(952) 943-6517
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