NEW YORK, Sept. 15, 2017 /PRNewswire/
-- Burson-Marsteller, a leading global strategic
communications and public relations firm, was awarded the Best PR
Firm Diversity Initiative for a large firm by the PR Council
and PRWeek at the annual Diversity Distinction in PR
Awards. These awards honor individuals and organizations that
foster greater diversity and inclusion across the public relations
industry. The awards were presented at a ceremony in New York on September
14th.
The PR Council and PRWeek honored Burson-Marsteller's
Together Being More program. In its second year, Together
Being More was designed to promote greater diversity at
Burson-Marsteller by developing partnerships and programs to
attract diverse talent and by establishing internal initiatives to
promote a culture of inclusion among all employees.
In the last year, Burson-Marsteller strengthened its efforts
with diverse hires in senior positions, a commitment in the U.S. to
diverse slates for job openings and the roll-out of unconscious
bias training to its senior ranks. It also expanded its talent
network through its partnerships with INROADS, dedicated to
leadership development and internships for underserved students;
sponsorship of the Arthur W. Page Society's Diverse Future Program,
which helps rising executives of color succeed at the top of their
organizations; the Emma Bowen Foundation, which helps minority
youth find careers in the media and communications industries; and
The LAGRANT Foundation, which works to help ethnic minority
students establish careers in advertising, marketing and
communications. In addition, under the Together Being More
banner, the firm's employee resource groups hosted a variety of
discussion and education forums for U.S. employees on topics of
importance to U.S. Latino, African-American and LGBTQ
audiences.
"This is a proud moment for Burson-Marsteller," said
Don Baer, Worldwide Chair and CEO,
Burson-Marsteller. "It is crucial for all of us, at
Burson-Marsteller and across our field, to devote ourselves to
representing the diversity of the world around us. We all owe great
thanks to each individual on our team who helped bring Together
Being More to life and create an inclusive and rewarding work
environment that contributes to our doing our best work for our
clients. As much as we want to celebrate this achievement, we know
we have work we must continue to do to bring diversity and
inclusion into every aspect of Burson-Marsteller, and this
recognition inspires us to continue on that crucial course."
"We appreciate the recognition but know that our efforts must
continue," added Mike Fernandez,
U.S. CEO, Burson-Marsteller. "When it comes to diversity and
inclusion, we must have a bias for action."
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global
strategic communications and public relations firm. It provides
clients with strategic thinking and program execution across a full
range of public relations, public affairs, reputation and crisis
management, advertising and digital strategies. The firm's seamless
worldwide network consists of 77 offices and 85 affiliate offices,
together operating in 110 countries across six continents.
Burson-Marsteller is a part of Young & Rubicam Group, a
subsidiary of WPP (NASDAQ: WPPGY), the world's leader in
communications services. For more information, please visit
www.burson-marsteller.com.
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SOURCE Burson-Marsteller