ADDING MULTIMEDIA America’s Favorite TV Doctors Scrub Up to Join Cigna In Campaign Promoting Preventive Care, Helping to Sa...
September 15 2017 - 11:25AM
Business Wire
- Raising awareness of prevention and
spurring increase in annual check-ups
- Increasing preventive care visits among
customers, communities
- Featuring actors Patrick Dempsey,
Donald Faison, Neil Patrick Harris, Kate Walsh
- Using humor to deliver urgent message:
Get annual check-up, know health numbers, take control of
health
Cigna (NYSE: CI) today unveiled its new TV Doctors of America
campaign to encourage people to improve their health by going for
their annual check-up, knowing their biometric numbers for blood
pressure, cholesterol, blood sugar and body mass index (BMI), and
taking control of their health. Supporting Cigna's effort are
actors Patrick Dempsey, Donald Faison, Neil Patrick Harris and Kate
Walsh. All four actors starred as doctors on TV and are striking
doctor poses, donning scrubs and using their celebrity influence to
shine a spotlight on preventive care and the importance of going to
a real doctor for an annual check-up that can help save lives.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170915005453/en/
America’s TV Doctors Neil Patrick Harris,
Patrick Dempsey, Kate Walsh and Donald Faison strike their doctor
poses as they join Cigna in a campaign to help promote preventive
care and save lives. (Photo: Business Wire)
“Cigna is proud that our continuing efforts have helped raise
awareness of the importance of preventive care, and have actually
driven a six percent increase in preventive care visits among Cigna
customers,*” said Stephen Cassell, Vice President, Global Branding,
Cigna. “We hope that hearing from our new TV Doctors ensemble this
fall will spur even more people to take action and schedule their
annual check-up. The talented TV Doctors cast is personally
committed to helping people improve their health, and they’re
helping us use humor to bring an urgent health message to the
American public in a light-hearted way.”
Cigna's preventive care mission is steeped in a desire to save
lives. The Centers for Disease Control and Prevention (CDC)
estimates that 100,000 lives could be saved if everyone got the
recommended preventive care they needi, which often starts with
seeing a doctor for an annual check-up. But Americans use
preventive services at only about half the recommended rateii
despite it being covered by most health insurance plansiii,
prompting Cigna to launch the campaign to increase awareness of how
a simple step can have great benefits.
The 2017 TV Doctors will appear in many platforms across
television, digital and social channels. TV Doctors remind
consumers to know their four health numbers for blood pressure,
cholesterol, blood sugar and BMI, which are responsible for the
majority of preventable chronic disease and are the main drivers of
managing and reducing health care costsiv.
Additionally, Cigna has been supplementing its wellness
campaigns – best illustrated by the TV Doctors – with a grassroots
Health Improvement Tour. In 2017, this cross-country initiative has
delivered nearly 7,000 in-person, free biometric screenings for
blood pressure, cholesterol, blood sugar and BMI to nearly 65
cities at 100 events nationwide. Across the country, Cigna has
helped participants become aware of high blood pressure,
cholesterol and blood sugar levels, and counseled people on how to
follow-up and seek medical support. A Cigna health study showed
that understanding simple personal information about these four
health numbers can help individuals save as much as $1,400 a year
in out-of-pocket costsv.
Cassell said, “Our goal is to change the way Americans think of
health care from treating sickness to encouraging preventive care.
By getting the right health services, people are taking steps to
increase their chances for living a longer, healthier life.”
Everyone is encouraged to
visit Cigna.com/TakeControl, where they will find the
tools and resources to help them better understand and manage their
health.
About Cigna
Cigna Corporation (NYSE: CI) is a global health service company
dedicated to helping people improve their health, well-being and
sense of security. All products and services are provided
exclusively by or through operating subsidiaries of Cigna
Corporation, including Connecticut General Life Insurance Company,
Cigna Health and Life Insurance Company, Life Insurance Company of
North America and Cigna Life Insurance Company of New York. Such
products and services include an integrated suite of health
services, such as medical, dental, behavioral health, pharmacy,
vision, supplemental benefits, and other related products including
group life, accident and disability insurance. Cigna maintains
sales capability in 30 countries and jurisdictions, and has more
than 95 million customer relationships throughout the world. To
learn more about Cigna®, including links to follow us on Facebook
or Twitter, visit www.cigna.com.
*Data includes claims paid out by Cigna health plans for adult
preventive care check-ups in September 2015 and September 2016
(excludes Medicare Prime and State of Illinois accounts).
i CDC Prevention Checklist, Centers for Disease Control and
Prevention, 2015; http://www.cdc.gov/prevention/ii CDC
Preventive Health Care Tip Sheet, 2015,
http://www.cdc.gov/healthcommunication/toolstemplates/entertainmented/tips/preventivehealth.htmliii
Includes eligible in-network preventive care services. Some
preventive care services may not be covered, including most
immunizations for travel. Reference plan documents for a list of
covered and non-covered preventive care services.iv Annual
out-of-pocket health care savings comparing 200,000 study
participants over three years whose four health numbers — BMI,
cholesterol, blood pressure and blood sugar — were within a healthy
range versus those study participants who did not know their four
health numbers. Source: Cigna Affordability Study, 2014v Annual
out-of-pocket health care savings comparing 200,000 study
participants over three years whose four health numbers — BMI,
cholesterol, blood pressure and blood sugar — were within a healthy
range versus those study participants who did not know their four
health numbers. Source: Cigna Affordability Study, 2014.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170915005453/en/
Cigna CorporationGloria Barone,
215-761-4758Gloria.Barone@cigna.com
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