BLOOMFIELD, Conn., Sept. 15, 2017 /PRNewswire/ -- Cigna (NYSE:
CI) today unveiled its new TV Doctors of America campaign to
encourage people to improve their health by going for their annual
check-up, knowing their biometric numbers for blood pressure,
cholesterol, blood sugar and body mass index (BMI), and taking
control of their health. Supporting Cigna's effort are actors
Patrick Dempsey, Donald Faison, Neil
Patrick Harris and Kate
Walsh. All four actors starred as doctors on TV and are
striking doctor poses, donning scrubs and using their celebrity
influence to shine a spotlight on preventive care and the
importance of going to a real doctor for an annual check-up that
can help save lives.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8163851-cigna-americas-tv-doctors-go-know-take-control/
"Cigna is proud that our continuing efforts have helped raise
awareness of the importance of preventive care, and have actually
driven a six percent increase in preventive care visits among Cigna
customers,*" said Stephen Cassell,
Vice President, Global Branding, Cigna. "We hope that hearing from
our new TV Doctors ensemble this fall will spur even more people to
take action and schedule their annual check-up. The talented TV
Doctors cast is personally committed to helping people improve
their health, and they're helping us use humor to bring an urgent
health message to the American public in a light-hearted way."
Cigna's preventive care mission is steeped in a desire to save
lives. The Centers for Disease Control and Prevention (CDC)
estimates that 100,000 lives could be saved if everyone got the
recommended preventive care they needi, which often
starts with seeing a doctor for an annual check-up. But Americans
use preventive services at only about half the recommended
rateii despite it being covered by most health insurance
plansiii, prompting Cigna to launch the campaign to
increase awareness of how a simple step can have great
benefits.
The 2017 TV Doctors will appear in many platforms across
television, digital and social channels. TV Doctors remind
consumers to know their four health numbers for blood pressure,
cholesterol, blood sugar and BMI, which are responsible for the
majority of preventable chronic disease and are the main drivers of
managing and reducing health care costsiv.
Additionally, Cigna has been supplementing its wellness
campaigns – best illustrated by the TV Doctors – with a grassroots
Health Improvement Tour. In 2017, this cross-country initiative has
delivered nearly 7,000 in-person, free biometric screenings for
blood pressure, cholesterol, blood sugar and BMI to nearly 65
cities at 100 events nationwide. Across the country, Cigna has
helped participants become aware of high blood pressure,
cholesterol and blood sugar levels, and counseled people on how to
follow-up and seek medical support. A Cigna health study showed
that understanding simple personal information about these four
health numbers can help individuals save as much as $1,400 a year in out-of-pocket
costsv.
Cassell said, "Our goal is to change the way Americans think of
health care from treating sickness to encouraging preventive care.
By getting the right health services, people are taking
steps to increase their chances for living a longer, healthier
life."
Everyone is encouraged to
visit Cigna.com/TakeControl, where they will find the
tools and resources to help them better understand and manage their
health.
About Cigna
Cigna Corporation (NYSE: CI) is a global health service company
dedicated to helping people improve their health, well-being and
sense of security. All products and services are provided
exclusively by or through operating subsidiaries of Cigna
Corporation, including Connecticut General Life Insurance Company,
Cigna Health and Life Insurance Company, Life Insurance Company of
North America and Cigna Life
Insurance Company of New York.
Such products and services include an integrated suite of health
services, such as medical, dental, behavioral health, pharmacy,
vision, supplemental benefits, and other related products including
group life, accident and disability insurance. Cigna maintains
sales capability in 30 countries and jurisdictions, and has more
than 95 million customer relationships throughout the world. To
learn more about Cigna®, including links to follow us on
Facebook or Twitter, visit www.cigna.com .
*Data includes claims paid out by Cigna health plans for adult
preventive care check-ups in September
2015 and September 2016
(excludes Medicare Prime and State of
Illinois accounts).
i CDC Prevention Checklist, Centers for Disease
Control and Prevention, 2015;
http://www.cdc.gov/prevention/
ii CDC Preventive Health Care Tip Sheet, 2015,
http://www.cdc.gov/healthcommunication/toolstemplates/entertainmented/tips/preventivehealth.html
iii Includes eligible in-network preventive care
services. Some preventive care services may not be covered,
including most immunizations for travel. Reference plan documents
for a list of covered and non-covered preventive care services.
iv Annual out-of-pocket health care savings comparing
200,000 study participants over three years whose four health
numbers — BMI, cholesterol, blood pressure and blood sugar — were
within a healthy range versus those study participants who did not
know their four health numbers. Source: Cigna Affordability Study,
2014
v Annual out-of-pocket health care savings comparing
200,000 study participants over three years whose four health
numbers — BMI, cholesterol, blood pressure and blood sugar — were
within a healthy range versus those study participants who did not
know their four health numbers. Source: Cigna Affordability Study,
2014.
MEDIA
CONTACT:
|
Gloria
Barone
|
|
215.761.4758
|
|
Gloria.Barone@cigna.com
|
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SOURCE Cigna