BOSTON and CANTON, Mass., Sept.
14, 2017 /PRNewswire/ -- Rue La La, an innovative e-commerce
destination known for connecting world-class brands with the
next-generation shopper, integrates Dunkin' Donuts, an iconic
beverage-led brand and coffee leader, into its experience,
highlighting the company's DD Perks® loyalty rewards program
through a custom-branded, shoppable "Girl on the Go: Fall Style"
boutique.
The digital partnership launches today, Thursday, September 14, at 3:00 PM ET on ruelala.com. Rue La La Members who
enroll in DD Perks using the code "RUE" by October 31 will receive The Rue 30®
– 30 days of complimentary shipping. Existing DD Perks members will
also receive this great offer via email.
"Dunkin' Donuts keeps busy, on-the-go people running with coffee
and baked goods while Rue serves up style, but at our core we have
the same philosophy: Our customers are at the center of everything
we do," said Craig Kapilow, Senior
Director, Integrated Marketing, Rue La La. "Plus, when you think
fall, you think fashion and that first cup of fall-flavored
coffee."
Dunkin' Donuts tapped Rue La La as a key medium to showcase the
benefits of its DD Perks loyalty program to Rue's more than 16M
Members worldwide in an elevated and ultra-creative way –
increasing awareness and driving enrollment into the program.
"We are excited to be the first coffee retailer to partner with
Rue La La in this way, creating a special 'On-The-Go Girl' boutique
which features fashion-forward fall essentials, workout basics and
business attire, while rewarding all of our loyal DD Perks members
with complimentary Rue La La shipping. Rue La La and Dunkin' Donuts
will keep even more people fashionable and energized throughout the
busy fall season," said Nick Dunham,
Director of Media, Dunkin' Donuts U.S.
For those on the go, the experience will be available via the
Rue La La mobile app. The Boutique will be open on ruelala.com
until September 21 at 3:00 PM ET.
About Rue La La
Rue La La strives to be the most engaging off-price, online style
destination, connecting world-class brands with the next-generation
shopper. Each day, Rue La La Members discover the most desired
men's, women's, and children's apparel and accessories; home décor
and accents; and exclusive destinations and experiences. Rue La
La's engaging approach to retail has brought theater and excitement
to online shopping, creating a captivating e-commerce destination
that strategically supports its brand partners and inspires its
Members daily. Rue La La is ranked #8 on Internet Retailer's 2016
Mobile 500 List. Visit us at www.ruelala.com.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel, and muffin categories. Dunkin' Donuts has
earned a No. 1 ranking for customer loyalty in the coffee category
by Brand Keys for 11 years running.
The company has more than 12,300 restaurants in 46 countries
worldwide. Based in Canton, Mass.,
Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For more information,
visit www.dunkindonuts.com.
Contacts:
Trisha Spillane
Rue La La
617-790-3666
tspillane@ruelala.com
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SOURCE Rue La La