MJAC2017 Recap
The Premium Investment Cannabis Event MJAC2017 was held
in Los Angeles Sept 1st - 2nd, the event was brought to the
investing public by InvestorsHub, The Voice of the retail investor,
and powered by CBMJ - Canna Broadcast Media who brought mainstream
media attention to investors throughout the US.
MJAC2017 was well attended by a diverse group of attendees from
Institutional investors, hedge funds, active retail investors and
cannabis industry professionals all looking to identify the latest
trends, emerging industry developments and public company
investment targets.
Cannabis Stocks News was among the attendees for both days and
spent our time talking with everyone possible to get their
perspective on the conference, the exhibitors and the future of the
investment opportunities within the sector.
There were nearly 50 exhibitors at the event. Many were product
based companies with an emphasis on the crowded CBD space with
products ranging from pills to infused honey. There were also a
broad range of service based companies serving the investment,
cultivation, distribution and consulting side of the cannabis
industry.
Cannabis Stocks Newss interests revolved around the different
advertising and media distribution options that would be
represented and the conference did not disappoint in that regard.
We saw 9 exhibitors who were in the business of advertising or
content distribution within or about cannabis. The majority of
these were focusing on distributing awareness within the existing
cannabis sector primarily using a digital or on-line only model.
There were, however, two notable exceptions to this non-mainstream
consumer focus.
Cannabis Stocks News reported back in June that Mainstream media
distribution is a key component to true acceptance of the movement
and one that will be highly profitable to the first to open up
traditional media to the cannabis industry
One exception was Emerald Magazine, based in Humboldt County,
California, who has positioned their monthly boutique magazine
focusing on the cannabis culture as a mainstream lifestyle magazine
with distribution including Whole Foods and an advertiser base that
extends outside the traditional cannabis products and
companies.
The most notable exception to the narrow cannabis sector
only rule was publicly traded CBMJ
Canna Broadcast media. CBMJ who partnered with InvestorsHub to
bring mainstream awareness to the conference was hard to miss at
the event.
I was told that Investors Hub provided them with massive
conference exposure including extensive signage, their logo on all
the promotional items and the sponsorship of the Friday night
cocktail party as part of the deal to get the conference television
exposure on networks including CNBC, Bloomberg and Fox Business
News. A deal that appeared to be very beneficial to IHub since many
of the individual investors I spoke with found out about the show
as a result of seeing those commercials.
CBMJ received recognition of their efforts from Ihub in the form
of:
We want to make a special thank you to CBMJ who was able to get
our conference TV commercials on mainstream media including CNBC,
Fox Business and Bloomberg. We were able to attract investors and
exhibitors from across the nation. We look forward to expanding our
relationship with CBMJ as they are able to accomplish what no other
media company is currently able to and proved to be very worthy
partners.
I did spend about 20 minutes at the CBMJ booth talking to the
CEO who was very knowledgeable with an extensive public company
background. Their business model allows them to benefit from
providing financial industry exposure to other public cannabis
companies as well as the operation of their flagship radio program
Loudmouth News that is cleared to air on over 700 mainstream radio
stations throughout the country. I also understand that there are
additional programs in development that will soon air on mainstream
television that will significantly boost revenues and complete what
Cannabis Stocks News reported as a key component to true acceptance
of the movement and one that will be highly profitable to the first
to open up traditional media to the cannabis industry
We will be covering some of the other industry verticals
represented at the conference over the next couple weeks.
Until then you can visit us at http://cannabisstocksnews.com/ for the latest news on
public companies within the cannabis sector, or look for our button
at the top of the Ihub page.
