Marie Claire’s First-Ever Pop-up
Concept Shop in New York City Opens to the Public September 23 –
October 12
Follow along at #NextBigThing
Marie Claire magazine is partnering with
Mastercard to launch The Next Big Thing Concept Shop,
a first-to-market, hands-on retail pop-up experience bringing to
life the newest innovations in fashion, beauty, entertainment,
technology and wellness. Open to the public from September
23-October 12, The Next Big Thing Concept Shop will offer consumers
the opportunity to experience a new way to shop, powered by
Mastercard technology.
“Since its inception, Marie Claire has led influential and
important women on the path to discovery, proving that curiosity is
the best currency,” said Marie Claire Vice President/Publisher
Nancy Berger. “We’re excited to share what’s new and what’s next,
while offering New Yorkers to experience the future of shopping
with our partners at Mastercard.”
The retail destination will bring the pages of Marie Claire to
life with three main zones named after popular sections in the
magazine, including @Work: the get-ahead guide to career, style and
success, @Play: the go-to guide to going out, staying in and
getting away and @Peak: the wellness resource for being on your
game, in the zone and at your best. Neiman Marcus stylists will
provide advice and tips on the latest selection of top designer
fashion available at the store. Additionally, smart mirrors from
Oak Labs will add another layer of customization by recommending
additional accessories for outfits brought into dressing rooms.
Clarins will present its Sensor Mirror Pro, a virtual skincare
mirror developed by MemoMi, and offer key products packed with
next-generation formulas to deliver revitalizing benefits for
radiant skin. San Francisco-based retailer b8ta will be providing a
mix of shoppable apparel, accessories, activewear, gadgets and
more.
"Today's consumer is seeking a seamlessly integrated experience
across both the digital and physical environment,” said
Sherri Haymond, executive vice president, Digital
Partnerships, Mastercard. “At the Next Big
Thing Concept Shop, we will showcase how retailers can do
that by blending Internet of Things (IOT) devices, such as
smart mirrors and windows, with Mastercard’s industry-leading
security and
analytics solutions, and Masterpass digital
payment service to allow every consumer interaction to be
unique.”
Through The Next Big Thing Concept Shop Mobile App (available at
the App Store and Google Play), visitors to the pop-up will be able
to seamlessly make cashless transactions from anywhere within the
store, including the fitting room mirrors, book one-on-one
appointments with Neiman Marcus fashion stylists, and sign up for
an array of in-store events and activities.
The timing and scheduling of events will be listed on The Next
Big Thing Concept Shop dedicated microsite. Highlights of
programming includes:
- The Headshot Truck – the world’s
first ever mobile photography studio to take professional headshots
and LinkedIn profile pictures.
- Alyson Charles aka
#RockStarShaman – will be in conversation to speak about
mindfulness, spirituality and finding your inner Zen.
- Baristart’s Michael Breach – the
New York-based coffee and latte artist will be on-site during
#NationalCoffeeDay (September 29) to draw portraits into cups of
coffee.
- Inscape – will offer a guide
meditative and relaxation session.
- sundays Nail Studio – will have
on-site technicians offering nail-art, manicures and
meditation.
The Next Big Thing Concept Shop coincides with Marie Claire’s
October issue (on newsstands nationwide September 19), which
features a six-page guide to products and technologies to enhance
the way readers work, exercise, eat and live their lives.
“With The Next Big Thing Concept Shop, Marie Claire, along with
Mastercard, will bring to life revolutionary products, concept, and
technologies that we love, right from the pages of our October
issue,” said Marie Claire editor-in-chief Anne Fulenwider.
“Everything we feature will enable our customers to stay ahead of
the curve, fuel creativity and keep feeling fit.”
Located at 120 Wooster Street in New York City’s SoHo
neighborhood, The Next Big Thing Concept Shop will be open seven
days a week from 11:30am to 8:30pm.
To learn more about The Next Big Thing Concept Shop,
schedule an appointment, and RSVP for an event via the Mobile App
please visit: http://marieclairenextbigthing.com/.
Facebook: www.facebook.com/MarieClaire/Twitter:
@MarieClaireInstagram: @MarieClaireMagSnapchat:
@MarieClaireMag
About Marie ClaireMarie Claire, a joint venture between
Hearst Magazines and Marie Claire Album, is the fashion magazine
with character, substance, and depth, for women with a point of
view, an opinion, and a sense of humor. Each issue is edited for a
sexy, stylish, confident woman who is never afraid to make
intelligence a part of her wardrobe. Marie Claire has 34
international editions and reaches more than 40 million women
worldwide. The magazine was co-founded in 1937 by French
industrialist Jean Prouvost and writer Marcelle Auclair, whose goal
was to present the realities of life mixed with fashion and beauty
coverage. The American edition is published by Hearst Magazines, a
unit of Hearst, one of the nation's largest diversified media,
information and services companies. With 20 titles in the U.S.,
Hearst is the largest publisher of monthly magazines with a total
paid circulation of nearly 30 million (AAM 1H 2017). Hearst
Magazines’ print and digital assets reach nearly 123 million
readers and site visitors each month–nearly two-thirds of all women
and millennial women in the country. (source: 2017 comScore
Multi-Platform // GfK MRI Media + Fusion (06-17/F16)). With 20
titles in the U.S., Hearst is the largest publisher of monthly
magazines with a total paid circulation of nearly 30 million (AAM
1H 2017). Hearst Magazines’ print and digital assets reach nearly
123 million readers and site visitors each month–nearly two-thirds
of all women and millennial women in the country. (source: 2017
comScore Multi-Platform // GfK MRI Media + Fusion (06-17/F16)).
Follow Marie Claire on Twitter at @marieclaire and Instagram and
Snapchat at @marieclairemag.
About MastercardMastercard (NYSE:
MA), www.mastercard.com, is a technology company in the global
payments industry. We operate the world’s fastest payments
processing network, connecting consumers, financial institutions,
merchants, governments and businesses in more than 210 countries
and territories. Mastercard products and solutions make everyday
commerce activities – such as shopping, traveling, running a
business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MastercardNews,
join the discussion on the Beyond the Transaction
Blog and subscribe for the latest news on
the Engagement Bureau.
About Neiman MarcusNeiman Marcus Group LTD LLC is a
luxury, multi-branded, omni-channel fashion retailer conducting
integrated store and online operations under the Neiman Marcus,
Bergdorf Goodman, Last Call, Horchow, CUSP, and mytheresa brand
names. For more information, visit www.neimanmarcusgroup.com. Keep
up with the latest news and events happening at Neiman Marcus by
becoming a fan on Facebook, following us on Twitter, Instagram,
Pinterest, and Snapchat.
About b8tab8ta, a software-powered retailer designed to
make physical retail accessible for all, was founded by Vibhu Norby
(CEO), William Mintun (COO), and Phillip Raub (CMO). b8ta helps
people discover, try, and buy new tech products while empowering
makers with a simple retail-as-a-service model that puts them in
control. b8ta has locations in Palo Alto, Santa Monica, Seattle,
and Austin. The company is headquartered in San Francisco. To learn
more about b8ta, visit b8ta.com, or find a b8ta store near you
at www.b8ta.com/locations.
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HEARST PR:Randi Friedman,
212-649-2578rfriedman@hearst.comorGabriel Ford,
212-649-2597gabriel.ford@hearst.com
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