PURCHASE, N.Y., Sept. 14, 2017 /PRNewswire/ -- Mtn Dew® and
Doritos®, two powerhouse beverage and snack brands with a deep
history in gaming, are joining forces with Xbox this fall to launch
the "Every 60 Seconds" promotion featuring an online auction
program that will give fans the opportunity to win one of thousands
of Xbox One X consoles. Available starting Nov. 7, Xbox One X is the world's most powerful
console and considered one of the most anticipated gaming consoles
of the decade.
Here's how it will work:
- Collect: Anyone who purchases specially marked Mtn Dew
and Doritos products can collect codes necessary to bid.
- Bank Codes: Starting Sept.
25, participants can enter codes at Every60Seconds.com to
start banking points. And starting Oct.
23, each code also gives you one entry into a sweepstakes to
try to win an Xbox One X. Fans can check out the website now to
register for updates.
- Bid to Win: From Nov. 6 to Dec.
15, participants can use banked points to bid for a chance
to win an Xbox One X and other prizes. Auctions begin at
9 a.m. ET each morning and close
nightly between 9:01 p.m. - 11:30 p.m.
ET.
"The DEW and Doritos gaming platform has become a staple of the
gaming community, and as we looked back on some of the best
programs we've done together, the online auction with Xbox stands
out," said Chauncey Hamlett, senior
director, marketing, Mountain Dew. "We're excited to be bringing
back the auction in a new way, and giving our fans a chance to get
their hands on the hotly-anticipated Xbox One X."
Fans will also have offline ways to acquire the new console.
"Last year, Doritos had a big presence at E3 and has been to
numerous conferences before that to engage with the gaming
community," said Ryan Matiyow,
senior director, marketing, Doritos. "We encourage our fans to stay
tuned for more news on events where they can compete in real life
and win an Xbox One X."
The on-package codes for the auctions will be available on
favorite Doritos snacks and new Mtn Dew products. Mtn Dew will
introduce two new limited-edition flavors of Mtn Dew Game Fuel -
Arctic Burst and Tropical Smash. The product and packaging will
feature imagery from upcoming games Middle-earth: Shadow of
War and Forza Motorsport 7. On shelves this fall, the
gamer-go-to will be available in 20oz. bottles and a 12-pack of
12oz. cans.
DEW and Doritos have brought gaming to the next level since
their first partnership in 2007. The brands collaborated in 2013 on
an online fan auction for Xbox One that generated over 8 million
bids from consumers across the country and have been key players in
the release of fan-favorite games, including Titanfall 2 and
Halo 4. Earlier this year, DEW announced the sponsorship of
three global esports powerhouses – Dignitas, Splyce and SK – and
launched the second season of the Mountain Dew League, giving
amateur esports competitors a chance to become pros.
DEW and Doritos will offer consumers even more chances to win an
Xbox One X later this year, with more details set to be released in
the coming weeks.
Join the conversation at @mountaindew or @Doritos
#Every60Seconds.
About Mountain Dew
Mountain Dew, a product of PepsiCo
Americas Beverages, is the No. 1 flavored carbonated soft drink in
the U.S. With its one-of-a-kind citrus taste, Mountain Dew
exhilarates and quenches with every sip. In addition to original
Mountain Dew® and Diet Mountain Dew®, the permanent DEW product
line includes Mountain Dew Code Red®, Mountain Dew LiveWire®,
Mountain Dew Throwback®, Mountain Dew Pitch Black™, Mountain Dew
Voltage®, Mountain Dew White Out® and Mountain Dew
Kickstart™. For more information, check out www.mountaindew.com,
www.facebook.com/mountaindew or follow on Twitter @mountaindew.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of the many brands that makes up
Frito-Lay North America, the
$14 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day
in more than 200 countries and territories around the world.
PepsiCo generated approximately $63
billion in net revenue in 2016, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around us. We believe
that continuously improving the products we sell, operating
responsibly to protect our planet and empowering people around the
world is what enables PepsiCo to run a successful global company
that creates long-term value for society and our shareholders. For
more information, visit www.pepsico.com.
Media Contacts:
Mountain Dew – Kristen
Mueller
kristen.mueller@pepsico.com
914-767-7450
Doritos – Chris Yemma
christopher.yemma@pepsico.com
972-334-3924
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SOURCE PepsiCo