Eva Mendes Introduces Plus Sizes at New York & Company
September 13 2017 - 8:55AM
Business Wire
The actress will be at Los Cerritos Center on
September 14th to Launch the New Collection
Eva Mendes teams up with leading American womenswear retailer,
New York & Company (NYSE:NWY) to release her fall collection
today that will include plus-sized merchandise for the first time.
The Company initially offered the Eva Mendes Collection in sizes
from 0-20 and XS-XXL, with many styles offered in petite and tall,
but now even more women can enjoy the collection with additional
sizes ranging up to size 24 and 3X.
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"I'm so excited to continue creating designs for today’s woman,"
Eva Mendes shares as she prepares for her first plus-size launch.
Customers look to New York & Company for affordable fashion and
figure-flattering silhouettes. Introducing new sizes reinforces the
Company’s commitment to its existing customers as well as offers
new customers the chance to explore Eva’s celebrated designs.
To celebrate her fall collection and plus-size launch, Eva plans
to visit the New York & Company store at Los Cerritos Center in
Cerritos, CA on Thursday, September 14th. Customers will have the
opportunity to meet Eva and shop the new assortment. The event will
be from 6-8pm and include music, snacks, and exclusive gifts.
“The Eva Mendes Collection is our fastest growing sub-brand at
New York & Company. This is our first launch into the plus
business and we are thrilled to serve new consumers with our Eva
brand,” says Greg Scott, CEO of New York & Company. “We have
been successful at providing sizes 0-20 on our eCommerce site,
including petite and tall sizes, so it felt very natural for
us to expand the collection even further, with a new fit and new
sizes for the plus customer,” Scott continues.
Plus sizes for the Eva Mendes Collection will be sold
exclusively on the Company’s eCommerce site. Customers can expect
the same quality and fashion at the same price as the core Eva
Mendes Collection.
About New York & Company
New York & Company, Inc. is a leading omni-channel women’s
fashion retailer designing on-trend and versatile collections at a
great value. The specialty retailer, first incorporated in 1918,
has grown to now operate over 400 retail and outlet locations
nationwide while also growing a substantial eCommerce business. Its
branded merchandise, including collaborations with Eva Mendes and
Gabrielle Union, is sold exclusively at these locations and online
at www.nyandcompany.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170913005772/en/
New York & Company Press:Angela Apolito,
212-884-2495AApolito@nyandcompany.com
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