WEST ELM TO OPEN BRANDED SHOP-IN-SHOP IN IRELAND’S ARNOTTS DEPARTMENT STORE AND ONLINE AT ARNOTTS.IE
September 12 2017 - 9:00AM
Business Wire
Expansion Represents Continued Growth of
International Wholesale Business for the Brooklyn-based Home
Furnishings Brand
West Elm, the purpose-driven, Brooklyn, New York-based home
furnishings retailer and member of the Williams-Sonoma, Inc.
portfolio of brands (NYSE:WSM), today announced it will begin
wholesale operations in Ireland with the opening of a branded
shop-in-shop at Arnotts, Ireland’s oldest department store. The
1,100 sq. ft. shop-in-shop space will open this October on the
second floor of Arnotts’ Henry Street location in Dublin
simultaneously with a branded online shop at arnotts.ie. West Elm
will be bringing an assortment of over 90 different products with
furniture and accessories for the living room, dining room and
bedroom. The partnership marks West Elm’s second European wholesale
venture following its launch with John Lewis in 2015, a partnership
which has grown to include 13 UK locations and online at
JohnLewis.com.
“The new Arnotts space will be the largest West Elm wholesale
shop-in-shop to date, with more than seven lifestyle rooms and
concepts that best express our Mid-century and New Modern
aesthetics. The growth of our international wholesale business is
exciting for us and allows us to introduce West Elm, who we are and
what we stand for to customers in a new part of the world,” said
West Elm president, Alex Bellos.
In addition to helping customers express their personal style at
home, West Elm is committed to responsible retail practices guided
by three core values: choice, community and consciousness. From
minimizing environmental impact by offering 100 percent organic
cotton bedding to impacting the lives of 5,000+ workers through
Fair Trade programs, and investing in local makers with its LOCAL
program comprised of 800+ artists and designers, everything West
Elm does is designed to make an impact. The West Elm collection
available at Arnotts will be a reflection of this.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its
first store in DUMBO, the neighborhood it still proudly calls home.
With a mission of harnessing the power of design and human
connection to enrich lives, everything West Elm does is designed to
make an impact in everyday life, from creating unique, affordable
designs for modern living and commitment to Fair Trade Certified,
from LOCAL and handcrafted products to community-driven
collaborations and events. The brand operates 102 retail stores in
the United States, Australia, Canada and the UK, ships
internationally to customers around the world and has unaffiliated
franchisees that operate stores in Mexico, the Middle East,
Philippines and South Korea. In addition to home furnishings
retail, West Elm operates West Elm Workspace in the commercial
furnishings industry and announced its expansion into the
travel and hospitality industry with the launch of West Elm Hotels.
West Elm publishes the blog Front+Main and is part of an
active community on Facebook, Instagram, Pinterest,
Twitter and YouTube. West Elm is a member of the
Williams-Sonoma, Inc. portfolio of brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170912005330/en/
UK West Elm PR:Jess
SimsUK PR + Marketing ManagerJsims2@wsgc.com+44(0)20 3865
6168orSophie HughesAssociate PR
ManagerSlhughes3@wsgc.com+44(0)20 3865 6169orUS West Elm PR:Andres (Dru) OrtegaPR
ManagerAOrtega2@wsgc.com
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