Starbucks Unveils New Cold-Pressed Espresso
September 12 2017 - 06:00AM
Business Wire
The company produces a first ever cold-pressed
espresso shot with patent-pending cold extraction process
Innovation unlocks new ways to introduce a
category of cold coffee beverages as part of Starbucks ongoing
commitment to target the multi-billion dollar cold coffee
market
Starbucks Reserve® Roastery in Seattle will
debut a cold-pressed espresso menu serving as a pipeline of
innovation for other Starbucks® locations
Starbucks Corporation (NASDAQ: SBUX) today announced the
development of a new, patent-pending cold extraction process that
produces a concentrated, smooth tasting shot of cold-pressed
espresso. The cold-pressed espresso shot will serve as the
foundation for a new suite of in-store menu options focused on cold
espresso beverages and will debut at the company’s premium,
Starbucks Reserve® Roastery in Seattle beginning today. Since
opening in December 2014, the Seattle Roastery has served as a
pipeline of innovation for Starbucks including the introduction of
Nitro Cold Brew which is now available in more than 1,000 stores
nationwide and 16 markets globally.
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Starbucks Corporation today announced the
development of a new, patent-pending cold extraction process that
produces a concentrated, smooth tasting shot of cold-pressed
espresso. The cold-pressed espresso shot will serve as the
foundation for a new suite of in-store menu options focused on cold
espresso beverages and will debut at the company’s premium,
Starbucks Reserve® Roastery in Seattle beginning today. (Photo:
Business Wire)
“From Cold Brew to Starbucks Draft, we have been building a cold
coffee platform that not only appeals to our customers, but
acknowledges that cold beverages are no longer just seasonal,” said
Kevin Johnson, Starbucks president and ceo. “This new technique,
which produces a dense shot of cold-pressed espresso, is the next
step in our cold coffee journey and the perfect ingredient to
design a menu of cold espresso or coffee options. We believe the
opportunities are limitless.”
Designed by Starbucks Research and Development team, the new
Aqua Tamp Technology™ uses an ascending flow filtration system that
is pressurized by cold water. The inverted process allows for a
precise release of flavor characteristics resulting in a dense
concentration of cold espresso. In doing so, it allows the release
of a sweeter coffee flavor and smooth finish to break through
making the cold-pressed espresso extracted the ideal pairing to a
variety of cold liquids allowing it to retain the intensity of the
espresso flavor.
This new breakthrough builds on the company’s ongoing investment
in the category of iced beverages. During its 2016 Investor
Conference, Starbucks noted that it expects to quadruple the Cold
Brew business by 2021 and its overall cold beverage mix to move
from over 35 percent in 2013 to nearly 50 percent by 2021. U.S.
iced coffee consumption has grown by 75 percent in the past
decade and cold brew sales grew 338.9 percent between 2010 and
2015, according to industry experts.*
Starting today, the Seattle Roastery Cold-Pressed Espresso Menu
will include:
- Sparkling Cold-Pressed
Americano: A shot of cold-pressed espresso poured over
sparkling water, served on ice.
- Cold-Pressed Americano Exploration
Flight: A tasting flight featuring one Cold-Pressed Americano,
one traditional Iced Americano, and one Sparkling Cold-Pressed
Americano.
- Cold-Pressed Ginger
Fizz: Crisp, refreshing ginger ale infused with a shot of
cold-pressed espresso, poured over barrel-aged vanilla syrup.
Finished with grapefruit bitters.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with more than 26,000 stores around the globe, Starbucks is the
premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for
every customer through every cup. To share in the experience,
please visit our stores or online at news.starbucks.com and
Starbucks.com.
*Industry experts include Mintel and Starbucks Consumer Insight
data
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StarbucksHaley Drage, 206-318-7100press@starbucks.com
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